Manulift

Manulift

Telescopic machinery distributor, sales and service

Overview

Manulift distributes and supports telescopic machinery in North America for sectors like construction, agriculture, and industry. It provides sales, leasing, and maintenance services for lifting and handling equipment, with technical support and parts to keep machines running. Its focus on deep industry knowledge and large investments helps deliver tailored equipment solutions and strong customer service that add value beyond just selling gear. The company aims to help clients improve lifting efficiency by offering reliable equipment, flexible leasing options, and ongoing support tailored to each customer’s needs.

About Manulift

Simplify's Rating
Why Manulift is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & Automation

Hardware

Industrial & Manufacturing

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Saint-Augustin-de-Desmaures, Canada

Founded

1976

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Simplify's Take

What believers are saying

  • Telehandler electrification fits construction, agriculture, and municipal customers.
  • Aftermarket parts and service can grow from its installed base.
  • Branch expansion can deepen coverage and speed customer response.

What critics are saying

  • OEM concentration leaves Manulift vulnerable to allocation and pricing changes.
  • Canada-only exposure ties results to regional construction and agriculture cycles.
  • Telehandler specialization magnifies recall or regulatory risks across the entire business.

What makes Manulift unique

  • Canada-focused telescopic specialist with four branches and 26 dealers.
  • Exclusive Merlo, SkyTrak, and Snorkel distribution strengthens product access.
  • Sales, rentals, service, and financing create a bundled equipment offering.

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Benefits

Health Insurance

Wellness Program

Employee Referral Bonus

Company Social Events

Growth & Insights

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%

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