Overview

Future.co focuses on helping individuals achieve their fitness goals through a blend of personalized coaching and technology. Each member is matched with a skilled coach who designs a tailored workout plan that adapts based on the member's progress and feedback. The platform works with wearable technology to provide real-time data, allowing coaches to track performance and adjust training plans accordingly. Unlike many competitors, Future.co emphasizes the personal connection between coaches and members, fostering accountability and motivation through daily check-ins and encouragement. Additionally, coaches offer advice on nutrition and overall wellness, providing a comprehensive approach to fitness. The goal of Future.co is to empower people to reach their full potential and lead healthier lives.

Simplify's Take

What believers are saying

• Integration with AI-driven nutrition tools enhances personalized dietary recommendations.
• VR in fitness apps offers immersive workout experiences, boosting user engagement.
• Hybrid fitness models expand service offerings and audience reach.

What critics are saying

• Increased competition from established brands like Peloton with strong market presence.
• Potential integration challenges post-merger with Autograph may cause operational inefficiencies.
• Dependence on wearables poses risks if supply chain disruptions occur.

What makes Future unique

• Future.co combines human expertise with advanced technology for personalized fitness coaching.
• The platform integrates with wearables for real-time insights and feedback.
• Emphasis on accountability and motivation through personal coach connections sets Future.co apart.

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Funding

Total Funding

$113.5M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:

Kleiner PerkinsFounders Fund

Notable Investors:

Kleiner PerkinsFounders Fund

$75,000,000

Series C

Feb 2022

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$75M

$100M

View all funding stages