Overview

Future.co provides personalized online fitness coaching by pairing each member with a world-class coach who designs a customized workout plan and coordinates nutrition and recovery guidance. Members use a platform that connects with wearables to track activity, while coaches adjust plans and provide daily check-ins and support through an app. The approach blends human coaching with data-driven feedback and a holistic focus on nutrition and wellness, using real-time insights from wearables. The goal is to make expert personal training accessible anywhere and help people reach fitness milestones through ongoing guidance and accountability.

Simplify's Take

What believers are saying

• Telehealth fitness sector grows 38% yearly through 2025 with corporate adoption.
• AI personalization boosts 12-month retention 23% in fitness platforms.
• Autograph merger captures 18-22% of $12.3B digital fitness market by 2027.

What critics are saying

• Peloton's $12.99/month app undercuts Future's $199/month pricing immediately.
• Apple Fitness+ AI workouts replace human coaches for iOS users in 3-6 months.
• California biometric law triggers lawsuits and delistings starting July 2026.

What makes Future unique

• Future pairs users with elite coaches training Olympians for personalized workouts.
• Autograph merger expands access to premium fitness coaching nationwide.
• Platform integrates wearables for real-time coach adjustments and accountability.

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Funding

Total Funding

$113.5M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:

Kleiner PerkinsFounders Fund

Notable Investors:

Kleiner PerkinsFounders Fund

$75,000,000

Series C

Feb 2022

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$75M

$100M

View all funding stages