Anheuser-Busch InBev shares have declined 2% today, 7% over the past week and 11.6% over the past month, despite year-to-date gains of 8.75%. The stock is currently trading at €59.16 against an analyst price target of €76.98 and an estimated fair value of €77.58, suggesting potential undervaluation of 23.7%. The company has demonstrated operational improvements including margin expansion, with EBITDA margins up 116 basis points in Q2, and deleveraging efforts showing net debt to EBITDA improving year-on-year. These factors are supporting increased free cash flow generation. However, risks remain, including volume softness in key markets like China and Brazil, and high leverage near three times EBITDA which may constrain financial flexibility.

Beer and fishing collaboration to catch angler demographic. 12 March 2026 By Jessica Mason AB InBev-owned beer brand Busch Light has collaborated with Bass Pro Shops and also launched a contest to further solidify its position as the beer for every angler. db learns more about how the initiative will net new profits. In time for the fishing season and marking Busch Light's first-ever collaboration with Bass Pro Shops, AB InBev will be releasing a range of special collector's edition Busch Light beer cans. The limited-time-only cans are set to showcase the retailer's logo and an exclusive new fish design. 'Commitment to anglers' Speaking to the drinks business, Anheuser Busch's head of marketing for the Busch family and Natural Light family, Krystyn Stowe, said: "This first-ever collaboration between Busch Light and Bass Pro Shops brings together two of the most iconic names in the outdoor community. We're proud to introduce limited-edition collector cans that celebrate our shared commitment to anglers and outdoor enthusiasts across the country." Stowe told db: "Together, we're honouring the passion of those who spend their time on the water - and strengthening the connection consumers have with two brands that have long supported America's love of the outdoors." Added to this, AB InBev has also launched the Bass Bank, a US-wide contest inviting anglers to pitch their most innovative fishing ideas for a chance to bring it to life. The beer giant highlighted how, "as most anglers know, some of the best ideas come when drinking a cold beer after a day on the water, so Busch Light wants to encourage anglers to dream up their ideal fishing invention, while enjoying a cold and smooth Busch Light in a special Bass Pro Shops fishing can". Prizes. Entries to the Bass Bank can be submitted online from this week. Judges for the competition include the Busch Guy as well as outdoor adventurers and content creators and The Keefer Brothers, who are known for their wilderness expertise and survival skills. The prize, which will be US$15,000, will mean that the winner can bring their invention to life. To assist with this, the winner will also gain a session with The Keefer Brothers to take the idea to the workshop with some of the greatest outdoor experts also on hand to offer their guidance. Additionally, the winner will also receive a year's worth of Busch Light beer to assist in slow days fishing.

Anheuser-Busch InBev is outperforming competitors despite struggling beer sales across the industry. The world's largest brewer has seen shares reach five-year highs, with Michelob Ultra becoming America's top-selling beer last year. The company's success stems from diversifying beyond beer into non-alcoholic options and ready-to-drink cocktails. Brands like Cutwater Spirits and NÜTRL vodka-based seltzer now represent 3% of total revenue and are growing at double the rate of beer, making Anheuser-Busch the fastest-growing spirits supplier in the US. However, beer remains challenged. Fourth-quarter US revenue fell 1.8%, with global beer volumes down 1.9%. Bud Light continues struggling after its 2023 boycott. Competitors face similar headwinds, with Molson Coors, Constellation Brands and Heineken all reporting difficulties.