Work Here?
Overview
Anine Bing designs and sells timeless and modern everyday wardrobe essentials through a direct-to-consumer model. Products include versatile apparel and accessories like shirts, jackets, pants, dresses, and more, sold online and in a few stores. Free shipping and returns on most orders, plus Klarna for pay-later options, support convenient shopping. The brand differentiates itself by focusing on quality, versatility, and enduring style rather than fast fashion, aiming to grow its accessible, stylish wardrobe brand.
About ANINE BING
Industries
Consumer Goods
Company Size
201-500
Company Stage
Early VC
Total Funding
$28.5M
Headquarters
Los Angeles, California
Founded
2012
Simplify's Take
What believers are saying
- Appointed Julie Bourgeois as first Global President effective immediately.
- Opened stores in Toronto's Yorkdale on November 6, 2023, and Bethesda Row.
- Launched Reebok collaboration and Olehenriksen limited-edition lip treatment.
What critics are saying
- Nico Bag faces saturation from Bottega Veneta and Khaite baguettes within 6-12 months.
- Instagram and TikTok acquisition costs erode DTC margins as Ganni outbids.
- Olehenriksen, Reebok, and Rose Wood expansions dilute apparel focus in 12-18 months.
What makes ANINE BING unique
- Anine Bing blends Scandinavian simplicity with American energy in timeless essentials.
- Nico Bag sold out in 24 hours, driving 4,500 new email sign-ups in November 2021.
- Founder Anine Bing retired from modeling in 2012 to launch the LA-based brand.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$28.5M
Above
Industry Average
Funded Over
2 Rounds
Index VenturesBenefits
Wellness Program
Parental Leave
Flexible Work Hours
Paid Time Off
Employee Discount
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Stock Options
Company Equity
Remote Work Options
Hybrid Work Options
Paid Vacation
Phone/Internet Stipend
Home Office Stipend
Mentorship Program
Professional Development Budget
Conference Attendance Budget
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↑ 1%Olehenriksen teams with brand advisor Anine Bing to develop limited-edition Lip Treatment.
Anine Bing has named Julie Bourgeois as the brand's first Global President, effective immediately.
Reebok and ANINE BING unveil their debut collaboration: Reebok x ANINE BING.
Adding to her formidable repertoire, Bing has now partnered with OLEHENRIKSEN, becoming the first 'Global Scandi Brand Advisor.'
ANINE BING, the acclaimed Los Angeles-based fashion house, recently made its Canadian debut with the opening of its inaugural store in Toronto's Yorkdale Shopping Centre on November 6th, 2023.
ANINE BING is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today
About ANINE BING
Industries
Consumer Goods
Company Size
201-500
Company Stage
Early VC
Total Funding
$28.5M
Headquarters
Los Angeles, California
Founded
2012
ANINE BING is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today