Asda expands delivery partnership with Deliveroo. Asda is adding over 300 superstores to the Deliveroo platform to give more shoppers access to groceries over the summer football season. This move brings the total number of Asda locations which offer Deliveroo's rapid delivery service to over 850 stores. The supermarket retailer has extended its delivery hours up until 11pm and midnight in some areas to help customers get products during late-night matches. Barney Burgess, vice president for Online Grocery at Asda, said: "Its ability to offer customers a broad and ever-growing range of services is a real strength for Asda, and expanding its partnership with Deliveroo builds on that. "We're focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep." This is part of Asda's business strategy to offer increased value and convenience to communities across the UK. The expansion comes as there is increasing demand for late-night products, with this year's World Cup tournament having many matches starting from 9pm, 11pm or even 02am. Suzy McClintock, VP consumer at Deliveroo added: "Its expansion with Asda is a significant milestone in its continued mission to offer unmatched selection and great value groceries, delivered directly to your door. "Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK."

Asda's chief commercial officer Liz Evans steps down. Asda's chief commercial officer for Non-Food and George MD Liz Evans is set to depart from the business at the end of June, after four and a half years. Evans joined Asda in January 2022 as its chief commercial officer, Non-Food to initially lead the supermarket's George business and expanded to leadership of the retail teams in 2025. The retailer is reshuffling its executive team following the departure of Evans and reshaping responsibilities. The chief supply chain officer, David Lepley, will step into the expanded role of chief operating officer, where he will also oversee the retail operations as well as the supply chain business. Rachel Eyre is set to become chief customer and digital officer, which will merge all online and digital businesses alongside her current roles leading George and Asda Money and Mobile. Allan Leighton, Asda executive chairman, said: "Liz has been a fabulous steward during her time with Grocery Gazette. Firstly, leading the George business through a period of continued growth and then taking on the leadership of its retail teams. "Leading both, she has made a lasting impact - on our colleagues and the business more widely - and set in place the foundation for success moving forwards. I am immensely grateful for her leadership and wish her all the very best for the future." Asda has appointed a new permanent CEO for the George business to lead the brand as it pushes towards its goal of becoming the largest fashion retailer by volume in the UK. The supermarket is set to announce the new CEO for the George business.

ITV bCreator Awards 2026 shortlists Smarts for Campaign of the Year! 18 June 2026 Smartscommunicate is delighted to reveal that its 'Love is in the Aisles' campaign for Asda has been shortlisted in the ITV bCreator Awards 2026! Supported by Canon, TikTok and ITV, the ITV bCreator awards is known as 'the Oscars for Creators', celebrating the best creators, agencies and creator brand campaigns in the UK. Its Asda work has been shortlisted for 'Creator Marketing Campaign of the Year', recognising the very best use of creators in brand campaigns. Love is in the Aisles saw Smartscommunicate work with the brilliant creator Sophie Jones, whose can-do, effortlessly funny approach made an immediate connection with its audience. Known for embracing whatever the day throws at her, Sophie made the idea of potentially meeting someone in Asda on Valentine's Day feel genuinely authentic. And it certainly worked - Sophie's single Instagram Reel generated 4 million+ organice views in the first 48 hours, and earned a whopping 130 pieces of media coverage! Smartscommunicate call that a win. And Smartscommunicate hope you agree - if so, you can help Smartscommunicate compete for overall ITV bCreator Awards glory by voting for the campaign here!