Accurate, a provider of global background checks and monitoring solutions, has appointed Meri Gulyan as senior vice president of global marketing. Gulyan will report to chief operating and growth officer Rashid Ismail and lead the company's marketing strategy, focusing on brand strengthening and market expansion. Gulyan brings over 15 years of marketing leadership experience. She previously served as vice president of marketing for Internet Brands' legal division and held senior marketing roles at TriNet, an HR services organisation. The appointment comes as Accurate continues investing in technology and global capabilities. The company supports more than 16,000 customers and conducts over 60 million searches annually across more than 200 countries and territories.

Accurate, a background screening provider, has launched an enhanced Identity Verification solution to help employers combat rising candidate fraud. The solution verifies government-issued IDs and confirms candidate identity in seconds using real-time selfie matching. The platform addresses growing identity fraud risks, including stolen IDs, synthetic identities and AI-generated deepfakes. Gartner predicts that by 2028, one in four candidate profiles could be fake, exposing organisations to financial loss and security breaches. The solution features government ID verification across 200+ countries, liveness detection through selfie capture, and facial matching technology. It requires no app download and integrates into existing screening programmes. Accurate has over 25 years of experience providing background screening solutions globally, operating in more than 240 countries and territories across industries including healthcare, retail, transportation and insurance.