Acoustic has launched Acoustic AI, an agentic marketing tool that analyses live customer behaviour to identify revenue opportunities and help marketers build campaigns in real time. The platform uses a proprietary In-Market Index that evaluates 27 behavioural attributes to generate real-time intent scores, revealing when customer interest is building or fading. Unlike traditional AI tools that require marketers to ask specific questions, Acoustic AI proactively surfaces emerging patterns before they appear in standard reporting. When it detects rising product interest alongside lagging conversions, it quantifies the opportunity and recommends appropriate campaigns whilst explaining its reasoning. Built into the Acoustic platform, the tool connects behavioural signals with product catalogues to prioritise actionable opportunities. Marketers can ask performance questions in plain language and receive evidence-based answers, or describe needed campaigns which the AI then assembles whilst checking compliance requirements.

Acoustic, an Atlanta, GA-based global marketing and customer experience provider for B2C brands, received a strategic growth investment from Francisco Partners. The amount of the deal was not disclosed