Activision-Blizzard

Activision-Blizzard

Global developer and publisher of games

Overview

Activision Blizzard develops and publishes video games and related services for PC, console, and mobile. It operates popular franchises like World of Warcraft, Call of Duty, Diablo, Candy Crush, Hearthstone, and Overwatch across multiple genres and platforms. Revenue comes from game sales, in-game purchases, subscriptions, advertising, merchandise, and esports events. The company builds a large global community and aims to deliver socially connected gaming experiences at scale while monetizing through multiple channels.

About Activision-Blizzard

Simplify's Rating
Why Activision-Blizzard is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Entertainment

Gaming

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Santa Monica, California

Founded

1979

People at Activision-Blizzard

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Simplify's Take

What believers are saying

  • Spyro: A Realm Beyond launches Spring 2027 on Switch 2, reigniting franchise with new flight mechanics and Tom Kenny voicing.
  • Modern Warfare 4 debuts October 23, 2026 on Switch 2, ending 13-year absence and unlocking new mobile/console market share.
  • Paramount developing live-action Call of Duty film, creating potential cross-media engagement and brand diversification opportunities.

What critics are saying

  • Brazilian court fined $3.5M for loot boxes to minors, mandating 90-day odds disclosure and age verification exposing predatory design.
  • Warzone deprecation from PS4/Xbox One June 4, 2026 forces costly console upgrades amid sharp price hikes, alienating legacy players.
  • Nintendo court deal requires full content parity on Switch 2, limiting exclusivity and reducing monetization leverage for Call of Duty titles.

What makes Activision-Blizzard unique

  • Holds iconic franchises like Call of Duty, WoW, and Candy Crush reaching 400M players across 190 countries.
  • Operates multifaceted revenue model including game sales, in-game purchases, subscriptions, advertising, merchandise, and esports leagues.
  • Leverages Microsoft acquisition to expand platforms, enabling first Call of Duty on Nintendo Switch 2 with full feature parity.

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Funding

Total Funding

$70.1B

Above

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Icy Veins
Jun 27th, 2026
Blizzard fined $3.5 million in Brazil over Loot Boxes sold to minors.

Blizzard fined $3.5 million in Brazil over Loot Boxes sold to minors. Jun 27th, 2026 by Anshlun A judge in Brazil has fined Blizzard around US$ 3.5 million for selling loot boxes to minors in Hearthstone, Overwatch, and four Call of Duty titles. The fine is part of a broad set of decisions against many large game companies or platform holders like Riot Games, Tencent, Apple, Microsoft, and many more. According to local reports, these companies are being fined about US$ 65 million (R$333 million) in total, given current conversion rates. Judge's ruling. The ruling seeks to impose four obligations on Blizzard and the other companies. * Pay the stipulated fines to a public Youth Defense Fund (Fundo dos Direitos da Criança e do Adolescente do Distrito Federal). * Compensate affected minors who come forward and prove their claims. * The ruling doesn't define a value, but it opens the door for individuals to seek reparations from the companies. * Apply a list of changes to their games within 90 days. (Details below) * Publish the ruling to their audience, both on social media and inside the games. Microsoft, as a company, is being fined twice by the ruling, both as a platform and as a publisher. When sizing the fine, the judge explicitly cited Microsoft's acquisition of Activision Blizzard. In total, Microsoft is being fined around US$12.6 million (R$65 million). In-Game changes requested by the courts. As part of the ruling, the judge requested the following reforms to the games from the publishers in question: * When purchasing Loot Boxes, warn users about the RNG nature and its prohibition to minors. * Every Loot Box must display its exact odds at the purchasing screen. * Implement robust age verification, minimizing data collection. * Offer free refunds to guardians for purchases made by children without their authorization. Heart of the matter: gambling for children. The case was brought by ANCED, a national association of child and adolescent rights defense centers, which argued that loot boxes have been used to sell gambling aimed at children, disguised as a game feature. The judge's core finding is that loot boxes behave identically to classical gambling. You pay something, the outcome is uncertain, the house controls the odds, and you might get something valuable or worthless. The filed complaint is based on two pillars, argued by ANCED: * Abusive advertising directed at children * Defective and Deceptive Service The first pillar is based on the presentation created around loot boxes. Loot boxes, in general, offer flashy animations, are offered during seasonal, limited events, and many times require multiple purchases to complete a collection. These factors exploit kids' underdeveloped judgment and inexperience. Brazilian consumer law bans advertising that preys on a child's deficient judgment. The second is around their mechanics. The companies cited in the case, including Blizzard, never disclose the real probabilities of getting each item. That information and the mechanics around the randomness of the boxes are opaque. There are also no warnings about psychological risks involved in the systems. Under Brazilian consumer law, it is classified as a "defective service", triggering strict liability without the need to prove intended harm. The judge found that these pillars aren't bugs in the systems; they are their very features, and the systems are created with them in mind. This conclusion was reached with the "help" of Activision Blizzard. Registering a patent for encouraging gambling? The "help" from Activision Blizzard came from a patent registered all the way back in 2017. The patent, US 9.789.406, titled "System and method for driving microtransactions in multiplayer video games", details a framework designed to use matchmaking algorithms to influence players into making in-game purchases. This has been a controversial patent ever since its registration by Activision Publishing. Activision claims it was just a patent and never used in their games. The existence of this patent is being used as a basis to deny any "we didn't know", as it explicitly describes an ecosystem engineered to encourage players to spend. The patent consists of a company formally registering with the government a technique inducing players to buy. The judge considered this as evidence of systematic and intentional predatory design. Consumer protection. In her ruling, the judge emphasized that the companies are not being criminally prosecuted for illegal gambling. This is a civil action to enforce consumer and children's rights. Current status and what comes next. The case has been running in the Brazilian courts since 2021, and the first ruling has been reached. Blizzard and the other companies cited in the lawsuit may still appeal the decision in the following weeks. The case will likely drag on for months, if not years, before it finishes.

ChannelNews
Sep 3rd, 2025
Call of Duty Film In The Works

Paramount has struck a deal with Microsoft-owned Activision Blizzard to develop a live-action Call of Duty feature.

Hotmail Sign In Guide
Aug 20th, 2025
UK scientists discover method to reduce steelmaking's CO2 emissions by 90%

PlayStation VR is no longer number one.subscriber numbers are rising exponentially.and Microsoft will inherit the oPushAlertngoing investigation and lawsuits against Activision by US authorities over alleged abuse and harassment of female employees.

DesignRush
Aug 19th, 2025
Activision Fakes a Tech Launch to Promote Call of Duty: Black Ops 7

In its latest campaign, Activision launched "The Guild," a fake robotics firm built to promote Call of Duty: Black Ops 7.

Wccftech
Aug 15th, 2025
Prediction Market Kalshi Appears in Call of Duty: Black Ops 7 Ad

There are several claims online that Kalshi has partnered with Activision in some way, but there's no official word from either company that the partnership is any deeper than Kalshi appearing in the trailer.

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