Ada Diamonds Inc

Ada Diamonds Inc

Custom luxury jewelry with lab-grown diamonds

Overview

Ada Diamonds specializes in high-end, custom jewelry made with laboratory-grown diamonds. Its products are bespoke pieces—engagement rings, high jewelry, and luxury accessories—sold through a direct-to-consumer model. A key feature is the Diamond Concierge, a personalized service that guides clients through design and purchase, ensuring rigorous quality control as each diamond is curated and inspected before setting. The lab-grown diamonds are chemically and physically identical to mined diamonds but produced in controlled environments, offering ethical sourcing and reduced environmental impact. Compared with traditional jewelers, Ada Diamonds differentiates itself through tailored, concierge-style service and a focus on sustainability in a luxury market. The company aims to combine craftsmanship with responsible sourcing to meet demand from consumers who value customization, quality, and ethical considerations in luxury jewelry.

About Ada Diamonds Inc

Simplify's Rating
Why Ada Diamonds Inc is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

11-50

Company Stage

Series A

Total Funding

$1M

Headquarters

Sunnyvale, California

Founded

2015

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Simplify's Take

What believers are saying

  • Ada Diamonds joined Sasha Primak in April 2025, adding manufacturing speed and scale.
  • The July 2026 website update shows active merchandising, not a dead acquisition asset.
  • Lab-grown diamonds reached 52% of U.S. engagement center stones in 2026, expanding demand.

What critics are saying

  • Lab-grown diamond prices fell 65%-80% by March 2026, crushing premium margins.
  • Austin and San Francisco showrooms closed in 2025, narrowing local client acquisition.
  • Ada Diamonds is now just a brand inside Sasha Primak; a weak DTC pivot kills it.

What makes Ada Diamonds Inc unique

  • Ada Diamonds retains concierge-led bespoke service after Sasha Primak’s 2025 acquisition.
  • The brand’s July 2026 site still markets custom lab-grown engagement and fashion jewelry.
  • Ada Diamonds leverages Sasha Primak’s Manhattan fabrication and fifty-year craftsmanship base.

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Funding

Total Funding

$1M

Above

Industry Average

Funded Over

0 Rounds

Growth & Insights and Company News

Headcount

6 month growth

-41%

1 year growth

-41%

2 year growth

-41%
Citybiz
Apr 23rd, 2025
Sasha Primak Acquires Ada Diamonds Brand

Sasha Primak, a luxury jewelry manufacturer in New York, has acquired the Ada Diamonds brand, known for lab-grown diamond jewelry. This acquisition aligns with the growing lab-grown diamond market, projected to reach $20 billion by 2027. Lab-grown diamonds now make up about 50% of engagement ring center stones sold in the U.S. Sasha Primak aims to leverage this trend by combining Ada Diamonds' expertise with its own design and fabrication capabilities.

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