Ada Diamonds

Ada Diamonds

Luxury bespoke jewelry with lab-grown diamonds

Overview

Ada Diamonds creates luxury, custom-made jewelry using lab-grown diamonds. Customers work with a dedicated Diamond Concierge to design bespoke pieces, with rigorous quality checks before the diamonds are set into final jewelry. The lab-grown diamonds are chemically and physically identical to mined diamonds but produced in controlled environments, offering an ethical and environmentally friendlier alternative. Unlike many jewelers that sell through traditional channels, Ada Diamonds uses a direct-to-consumer model and provides personalized guidance, appealing to individuals seeking unique engagement rings, high jewelry, and luxury accessories, as well as exclusive commissions for brands. The company differentiates itself through its combination of bespoke craftsmanship, strict quality standards, ethical sourcing, and highly personalized service. Its goal is to make luxury, sustainable diamonds accessible through customization and outstanding customer care.

About Ada Diamonds

Simplify's Rating
Why Ada Diamonds is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Design

Consumer Goods

Company Size

11-50

Company Stage

Series A

Total Funding

$1M

Headquarters

Sunnyvale, California

Founded

2015

Get referred to Ada Diamonds

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Ada Diamonds updated its website August 13, 2026, signaling active brand maintenance.
  • The 2025 acquisition added Sasha Primak's faster turnaround and expanded fashion offerings.
  • Ada now offers warranty, trade-in, cleaning, and replating, strengthening repeat-customer retention.

What critics are saying

  • Austin and San Francisco showrooms closed after the 2025 acquisition, shrinking national reach.
  • Ada's founders medically retired, removing brand-specific relationships and institutional memory.
  • Lab-diamond commoditization can compress margins so badly that Sasha Primak shutters Ada's DTC brand.

What makes Ada Diamonds unique

  • Sasha Primak's 50-year manufacturing heritage now backs Ada Diamonds' concierge custom-service model.
  • Ada Diamonds sells made-to-order lab-grown jewelry with private appointments and factory tours.
  • The New York flagship centralizes design, fabrication, and client service under one roof.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$1M

Above

Industry Average

Funded Over

0 Rounds

Growth & Insights and Company News

Headcount

6 month growth

-41%

1 year growth

-41%

2 year growth

-41%
Citybiz
Apr 23rd, 2025
Sasha Primak Acquires Ada Diamonds Brand

Sasha Primak, a luxury jewelry manufacturer in New York, has acquired the Ada Diamonds brand, known for lab-grown diamond jewelry. This acquisition aligns with the growing lab-grown diamond market, projected to reach $20 billion by 2027. Lab-grown diamonds now make up about 50% of engagement ring center stones sold in the U.S. Sasha Primak aims to leverage this trend by combining Ada Diamonds' expertise with its own design and fabrication capabilities.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Ada Diamonds right now.

Find jobs on Simplify and start your career today

We update Ada Diamonds's jobs every few hours, so check again soon! Browse all jobs →