Addi

Addi

Buy now, pay later service in Latin America

About Addi

Simplify's Rating
Why Addi is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Fintech

Financial Services

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$250.4M

Headquarters

Bogotá, Colombia

Founded

2018

Overview

Addi provides a buy now, pay later service that allows customers to make purchases and pay in installments without interest, additional costs, or paperwork. The company's technology enables seamless and transparent digital commerce in Latin America.

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Funded Recently
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Simplify's Take

What believers are saying

  • Addi secured a $100M credit line to expand BNPL services in Colombia.
  • Addi's marketplace launch enhances its integrated financial ecosystem.
  • Growing consumer preference for digital wallets aligns with Addi's digital solutions.

What critics are saying

  • Increased competition from BNPL providers like Kueski in Latin America.
  • Regulatory scrutiny in Colombia and Brazil may impact Addi's operations.
  • Economic instability in Latin America could affect consumer spending and repayments.

What makes Addi unique

  • Addi offers interest-free installment payments at point of purchase in partner stores.
  • Addi integrates a marketplace into its app for seamless shopping and financing.
  • Addi utilizes AI-driven credit scoring for faster, accurate credit decisions.

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Funding

Total Funding

$250.4M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Remote work: Work from anywhere in the world. And if you want to share some time, you can visit our offices in Bogotá or São Paulo.

Health insurance: Your health comes first, that's why we give 100% coverage for you and 50% for the close relatives you want.

Learn and grow: We love that everyone learns new things, that's why you can participate in our English and Portuguese classes

Flexible schedule: What interests us? Your achievements and goal completion, not the time you spend at your desk.

Own Addi: If it's real. You have the possibility to own a part of Addi by buying shares.

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

-4%
Business Wire
Nov 20th, 2024
Addi Secures $100 Million Credit Facility from Victory Park Capital

Addi, the Colombia-based fintech platform for integrated payments, shopping and banking, announced today that it has secured a $100 million credit fac

TechLoy
Apr 8th, 2024
Addi Secures $100M Credit Line

Addi, a Colombian fintech, secured a $100 million credit line from Victory Park Capital to expand its "buy now, pay later" services in Colombia. This funding brings Addi's total to $562 million, following an $86 million round in March 2024. The funds will help scale operations, grow its marketplace, and enhance its BNPL services, aiming for a more integrated financial ecosystem.

LatamList
Apr 2nd, 2024
Latamlist Roundup March 19Th – April 1St: Addi Launches Marketplace Into Its App

Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.The first half of March brought news from Colombia, Chile, and Mexico. Here are the product launches, fundings, and updates we saw in the last two weeks.LaunchesColombian BNPL Addi launched a marketplace integrated into its app. The marketplace allows merchant partners to offer their products to Addi’s users, who can get financing and buy the products directly in the app. Read more on Latamfintech Hub.OtherChilean proptech Fraccional.cl secured $994K through the crowdfunding platform Broota. Fraccional.cl will use the funds for growth and expansion. Read more on Tekios Magazine.Chilean accelerator Platanus ventures unveiled its new deal that offers startups a $250K SAFE investment in exchange for a 5.5% stake

Bloomberg
Mar 19th, 2024
Colombia Fintech Taps Goldman and Singapore Fund for New Capital

A fast-growing Colombian financial technology startup raised capital from investors including Singapore’s Sovereign Wealth Fund and Goldman Sachs Group Inc. to fund a new round of expansion.

El Referente
Dec 22nd, 2021
La Colombiana Addi Levanta 80M$ En Una Ronda De Inversión Liderada Por Gic

La fintech colombiana Addi, centrada en la corriente de “compra ahora paga después”, ha levantado una ronda de serie C de 80 millones de dólares, que se complementa con 125 millones de dólares en deuda. La inversión ha sido liderada por GIC, y cuenta por la participación de Softbank y otros inversores previos, como previos []

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