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Overview
Addi provides buy now, pay later (BNPL) financing in Latin America, enabling consumers to split purchases into installments without a credit card. The platform supports both online and in-store payments and aims to increase purchasing power with quick credit checks that can be completed via national ID and a WhatsApp verification. Short-term plans are zero-interest, while longer-term installments carry interest. For merchants, Addi acts as a payment option that can boost sales and conversion by offering flexible terms; it integrates with various e-commerce systems and supports in-store sales. The business model charges merchants a fee for each transaction processed through the platform. Addi focuses on LATAM markets, especially Colombia and Brazil, to expand access to credit and grow merchant networks.
About Addi
Industries
Enterprise Software
Fintech
Financial Services
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$1.1B
Headquarters
Bogotá, Colombia
Founded
2018
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Simplify's Take
What believers are saying
- Addi posted six consecutive profitable quarters and $257 million annualized revenue in 2025.
- Series D investors Citius, BTG Pactual, GIC, and Monashees funded expansion in July 2026.
- Addi now serves over three million customers and 39,000 merchants across Colombia.
What critics are saying
- March 2026 breach exposed customer IDs and credit data, fueling fraud and regulator scrutiny.
- Heavy dependence on warehouse debt and portfolio sales creates refinancing pressure by 2027.
- Any payment or deposit failure after the breach could trigger merchant defections and a trust collapse.
What makes Addi unique
- Addi’s April 2026 finance-company license unlocks regulated deposits and savings products.
- Its Credibanco QR partnership reaches 221,000 terminals without merchant rebuilds or new contracts.
- J.P. Morgan’s first Colombian warehouse deal validates Addi’s structured funding model and underwriting.
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Funding
Total Funding
$1.1B
Above
Industry Average
Funded Over
19 Rounds
Andreessen HorowitzBenefits
Remote work: Work from anywhere in the world. And if you want to share some time, you can visit our offices in Bogotá or São Paulo.
Health insurance: Your health comes first, that's why we give 100% coverage for you and 50% for the close relatives you want.
Learn and grow: We love that everyone learns new things, that's why you can participate in our English and Portuguese classes
Flexible schedule: What interests us? Your achievements and goal completion, not the time you spend at your desk.
Own Addi: If it's real. You have the possibility to own a part of Addi by buying shares.
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 0%Colombian fintech Addi has closed an $86 million Series D round, marking the country's largest startup funding since Rappi's raise years ago. The round was led by Citius and co-led by Brazilian bank BTG Pactual, with participation from Singapore's sovereign wealth fund GIC and Monashees. Addi operates a buy-now-pay-later model serving 5.5 million customers and 76,000 merchants across Colombia. The company has been profitable for eight consecutive quarters, generating $6.5 million in net profit in 2025. The funds will primarily support customer acquisition and artificial intelligence development. Addi plans to maintain its 490-person headcount whilst more than doubling transaction volumes and revenue. In April 2026, Addi received regulatory approval to operate as a finance company, enabling it to accept public deposits and offer savings accounts backed by Colombia's deposit insurance fund.
Colombian fintech Addi has closed a $50 million portfolio sale agreement with Goldman Sachs under a Forward Flow structure, marking the investment bank's first such operation in Colombia. The mechanism involves an investor committing to regularly purchase portfolios originated by a company, a structure commonly used in the US, Europe and Mexico. CEO Santiago Suárez said the scheme expands Addi's financing alternatives and helps manage growing funding needs whilst diversifying capital sources beyond traditional debt. This transaction represents Addi's fourth financial milestone in 2026. In May, the company announced a $150 million warehouse credit line led by J.P. Morgan. In July, it closed an $85 million Series D round led by Citius and co-led by BTG Pactual. Founded in 2018, Addi serves over three million consumers through a network of 39,000 allied merchants in Colombia.
Addi, a Colombian fintech company, has closed an $85 million Series D funding round led by Citius and co-led by BTG Pactual, marking BTG's first investment outside Brazil in a growth-stage company. GIC and Monashees also participated in the round. The company, which has been profitable for two years, operates a financial services and commerce platform serving millions of Colombians and tens of thousands of merchants. Addi will use the funding to expand its credit platform, strengthen technological infrastructure, and broaden its product portfolio. In April 2026, Addi secured a $150 million structured credit facility led by J.P. Morgan, bringing total debt commitments beyond $680 million. The company also received authorisation from Colombia's financial regulator to operate as a regulated entity.
Addi, a Colombian fintech, has secured a $150 million structured credit line through a special purpose vehicle, led by J.P. Morgan with $130 million and Fasanara contributing $20 million. This marks J.P. Morgan's first warehouse-type structure with a Colombian company. The transaction brings Addi's total debt commitments to over $680 million, establishing its strongest liquidity position to date. CEO Santiago Suárez described the deal as a strategic relationship rather than merely a transaction. The announcement follows Addi's recent approval as a financing company on 8 April, enabling it to accept public deposits under Colombia's financial regulatory framework. The licence allows Addi to expand beyond purchase financing into savings products, with deposits covered by Fogafín deposit insurance.
Addi, Colombia's leading commerce and financial services platform, has been named to Fast Company's World's Most Innovative Companies 2026 list. The fintech company has achieved six consecutive quarters of profitability and 6.5x revenue growth between 2023 and 2025. Addi surpassed $257 million in annualised revenue in 2025 and secured over $530 million in debt commitments from partners including Goldman Sachs, Citi and BBVA Spark. The company now operates across 1,034 Colombian municipalities, covering 94% of the country. The platform serves more than 2.5 million consumers and 30,000 merchant partners. Addi's closed-loop ecosystem uses real-time data and AI to extend credit whilst improving merchant performance. Founded in 2018, the company is backed by Andreessen Horowitz, GIC and Union Square Ventures.
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About Addi
Industries
Enterprise Software
Fintech
Financial Services
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$1.1B
Headquarters
Bogotá, Colombia
Founded
2018
There are no jobs for Addi right now.
Find jobs on Simplify and start your career today