Addi

Addi

BNPL payments for consumers and merchants

Overview

Addi provides buy now, pay later (BNPL) financing in Latin America, enabling consumers to split purchases into installments without a credit card. The platform supports both online and in-store payments and aims to increase purchasing power with quick credit checks that can be completed via national ID and a WhatsApp verification. Short-term plans are zero-interest, while longer-term installments carry interest. For merchants, Addi acts as a payment option that can boost sales and conversion by offering flexible terms; it integrates with various e-commerce systems and supports in-store sales. The business model charges merchants a fee for each transaction processed through the platform. Addi focuses on LATAM markets, especially Colombia and Brazil, to expand access to credit and grow merchant networks.

About Addi

Simplify's Rating
Why Addi is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$938.4M

Headquarters

Bogotá, Colombia

Founded

2018

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Simplify's Take

What believers are saying

  • Addi achieved six profitable quarters and 6.5x revenue growth to $257M ARR.
  • Addi secured $680M debt from J.P. Morgan, Goldman Sachs, and Citi for liquidity.
  • Financing license on April 8 enables Fogafín-insured deposits and savings products.

What critics are saying

  • Nubank erodes Addi's merchant share with lower fees and banking integration.
  • Mercado Pago diverts 30% e-commerce volume via zero-interest BNPL exclusivity.
  • $680M debt triggers covenant breaches amid Brazil slowdown and 40% revenue interest drain.

What makes Addi unique

  • Addi controls closed-loop ecosystem with issuer, network, and acquirer functions.
  • Addi deploys 50 AI agents for credit underwriting and 70% customer service automation.
  • Addi uses 10 billion events and 50TB data unmatched by Colombian competitors.

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Funding

Total Funding

$938.4M

Above

Industry Average

Funded Over

17 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Remote work: Work from anywhere in the world. And if you want to share some time, you can visit our offices in Bogotá or São Paulo.

Health insurance: Your health comes first, that's why we give 100% coverage for you and 50% for the close relatives you want.

Learn and grow: We love that everyone learns new things, that's why you can participate in our English and Portuguese classes

Flexible schedule: What interests us? Your achievements and goal completion, not the time you spend at your desk.

Own Addi: If it's real. You have the possibility to own a part of Addi by buying shares.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Business Wire
Mar 24th, 2026
Addi named to Fast Company's Most Innovative Companies 2026 list after securing $530M in debt

Addi, Colombia's leading commerce and financial services platform, has been named to Fast Company's World's Most Innovative Companies 2026 list. The fintech company has achieved six consecutive quarters of profitability and 6.5x revenue growth between 2023 and 2025. Addi surpassed $257 million in annualised revenue in 2025 and secured over $530 million in debt commitments from partners including Goldman Sachs, Citi and BBVA Spark. The company now operates across 1,034 Colombian municipalities, covering 94% of the country. The platform serves more than 2.5 million consumers and 30,000 merchant partners. Addi's closed-loop ecosystem uses real-time data and AI to extend credit whilst improving merchant performance. Founded in 2018, the company is backed by Andreessen Horowitz, GIC and Union Square Ventures.

The Associated Press
Mar 24th, 2026
Colombian fintech Addi named to Fast Company's most innovative companies list after hitting $257M revenue and securing $530M in debt commitments

Addi, a Colombian fintech platform, has been named to Fast Company's World's Most Innovative Companies 2026 list. The company has achieved six consecutive quarters of profitability and reported 6.5 times revenue growth between 2023 and 2025, surpassing $257 million in annualised revenue last year. The platform secured over $530 million in debt commitments from Goldman Sachs, Citi and BBVA Spark. Addi operates across 1,034 Colombian municipalities, serving 2.5 million consumers and 30,000 merchant partners through its closed-loop ecosystem. The company uses AI and real-time data to provide credit services whilst improving merchant performance. Founded in 2018, Addi is backed by Andreessen Horowitz, GIC and Union Square Ventures.

The Paypers
Feb 27th, 2026
Addi closes $50M credit upsize with Victory Park and Neuberger Berman

Colombia-based fintech Addi has closed a $50 million upsize of its existing credit facility with Victory Park Capital, with funds managed by Neuberger Berman providing the commitment. The transaction marks Neuberger's first credit investment in Colombia. Founded in 2018, Addi operates a dual-sided platform connecting consumers and merchants, currently serving 2.5 million consumers and over 27,000 merchants. Small and medium-sized businesses account for more than 90% of its merchant base. Despite Colombia having 78.3 million mobile devices in use, over 70% of financial transactions remain cash-based, with formal credit access limited for much of the population. The fresh capital will support Addi's expansion across Colombia's consumer finance market and development of its technology capabilities for credit underwriting and merchant integration.

Latam Fintech
Feb 24th, 2026
Colombian fintech Addi secures $89M funding to expand digital credit alternatives

Addi, a Colombian fintech company enabling digital commerce, has secured $89 million in financing structured by Citi to strengthen operations and accelerate expansion. The deal deepens partnerships with Citi and Fasanara Capital, alongside existing relationships with Goldman Sachs, BBVA Spark, Neuberger Berman and Victory Park Capital. The company has achieved five consecutive quarters of profitable growth, reaching 2.7 million active consumers and 33,000 merchant partners across 1,034 municipalities covering 94% of Colombia. Addi has issued $3.6 billion in pre-approved credit lines. The buy-now-pay-later platform promotes financial inclusion, with 47% of users lacking credit cards. Sixty per cent of transactions carry zero interest rates, allowing instalment payments without additional charges.

Benzinga
Nov 10th, 2025
Addi Secures $71M Credit Upsize

Addi, a leading commerce and financial platform in Colombia, secured a $71 million credit upsize from Goldman Sachs, Fasanara Capital, and BBVA Spark. This includes a $57 million increase from Goldman Sachs and Fasanara, and a $14 million increase from BBVA Spark. The funding reinforces Addi's capital position through 2025, supporting its mission to expand access to credit and roll out new products. Addi recently surpassed $150 million in annualized revenue and achieved its fourth consecutive profitable quarter.

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