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Overview
Adelaide Metrics provides an analytics platform that measures media quality using attention-based metrics (AU) to assess how much attention ads receive across TV, digital, and other channels. It helps advertisers and media buyers understand ad effectiveness beyond traditional metrics and identify wasteful spending. The AU metric and platform analyze campaigns across omnichannel media, generate insights, and offer optimization recommendations so campaigns spend more efficiently. The company differentiates itself by focusing on attention and transparency rather than just reach or clicks, using a proprietary metric and case studies showing cost savings for large enterprises. Its goal is to help clients achieve clearer visibility into ad performance and lower the cost of advertising by ensuring media buys are more effective.
About Adelaide Metrics
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Seed
Total Funding
$10.4M
Headquarters
New York City, New York
Founded
2019
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Simplify's Take
What believers are saying
- 2026 Outcomes Guide proves AU drives results in 60 campaigns across 16 industries.
- Raised $1.4M seed extension in 2024, totaling $8.4M from Aperiam and Human Ventures.
- Adweek names AU the most recognized attention metric used by leading brands.
What critics are saying
- Google Privacy Sandbox eliminates third-party cookies, destroying AU cross-domain tracking by late 2024.
- Trade Desk integrates Seedtag attention metrics, bypassing Adelaide's custom algorithms in 12 months.
- Publicis launches proprietary tool, cutting demand from $50B ad spend in 12 months.
What makes Adelaide Metrics unique
- Adelaide's AU metric predicts attention across omnichannel media using eye-tracking and outcome data.
- Rita acquisition adds ad exposure data to enhance AU scoring precision.
- Programmatic integrations enable high-attention private marketplaces and custom bidding.
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Funding
Total Funding
$10.4M
Meets
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Parental Leave
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Stock Options
Remote Work Options
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↑ 2%Adelaide, an attention measurement vendor, raised $1.4 million in an extension of its seed funding round led by Aperiam Ventures, with new investors GOAL Ventures and Nishat Mehta, and previous investors BlueTree and Human Ventures. Adelaide used part of the funds to boost its valuation to $60 million and acquire Amsterdam-based data marketplace Rita. Rita will operate as an independent subsidiary, enhancing Adelaide's media quality measurement capabilities with its ad exposure and conversion data.
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is leading a $7 million seed round in attention metrics startup Adelaide.
The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the... Continue reading »
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About Adelaide Metrics
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Seed
Total Funding
$10.4M
Headquarters
New York City, New York
Founded
2019
Adelaide Metrics is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today