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Overview
Adelaide Metrics provides an analytics platform that measures media quality using attention-based metrics (AU) to assess how much attention ads receive across TV, digital, and other channels. It helps advertisers and media buyers understand ad effectiveness beyond traditional metrics and identify wasteful spending. The AU metric and platform analyze campaigns across omnichannel media, generate insights, and offer optimization recommendations so campaigns spend more efficiently. The company differentiates itself by focusing on attention and transparency rather than just reach or clicks, using a proprietary metric and case studies showing cost savings for large enterprises. Its goal is to help clients achieve clearer visibility into ad performance and lower the cost of advertising by ensuring media buys are more effective.
About Adelaide Metrics
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Seed
Total Funding
$10.4M
Headquarters
New York City, New York
Founded
2019
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Simplify's Take
What believers are saying
- January 20, 2026 Outcomes Guide highlighted 60 campaigns across 16 industries.
- The Guardian joined Adelaide's AU Ecosystem on June 11, 2026, expanding premium inventory.
- Amazon DSP adopted Adelaide AU pre-bid targeting in 2026, widening programmatic demand.
What critics are saying
- Attention measurement has over 80 active competitors, including Lumen, Realeyes, Nielsen, and Google.
- Adelaide depends on DSP partners like Amazon, Trade Desk, and DV360 for distribution.
- If Nielsen or platforms standardize AU-like metrics, Adelaide becomes a feature, not a company.
What makes Adelaide Metrics unique
- AU scores omnichannel media quality across 19 channels with one 0–100 metric.
- Nielsen added Adelaide to Outcomes Marketplace on October 7, 2025.
- July 8, 2026 AU Ecosystem links creative partners and media quality in one workflow.
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Funding
Total Funding
$10.4M
Meets
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Parental Leave
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Stock Options
Remote Work Options
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -5%2 year growth
↑ 1%Adelaide, an attention measurement vendor, raised $1.4 million in an extension of its seed funding round led by Aperiam Ventures, with new investors GOAL Ventures and Nishat Mehta, and previous investors BlueTree and Human Ventures. Adelaide used part of the funds to boost its valuation to $60 million and acquire Amsterdam-based data marketplace Rita. Rita will operate as an independent subsidiary, enhancing Adelaide's media quality measurement capabilities with its ad exposure and conversion data.
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is leading a $7 million seed round in attention metrics startup Adelaide.
The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the... Continue reading »
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About Adelaide Metrics
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Seed
Total Funding
$10.4M
Headquarters
New York City, New York
Founded
2019
Adelaide Metrics is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today