A new partnership between ARX and Adidas to enhance real estate investment. August 19, 2026 As part of its ongoing expansion and efforts to enhance the investment value of its projects, Arx Development has announced a new partnership with Adidas to strengthen the real estate stability of its projects, this step reflects the company's strategy of attracting major international brands to its developments and enhancing the diversity of activities and services offered to customers and investors. This partnership comes as part of Arx's vision to develop integrated destinations that combine investment, commercial activities, and entertainment, contributing to increasing the investment value of its projects and providing a more distinctive experience for visitors and customers. How does the Arx and Adidas partnership support the company's future vision? This step goes beyond simply adding a global brand to Arx's partners, the Arx and Adidas partnership contributes to enhancing the investment, marketing, and operational value of its projects, while providing Arx customers with an exceptional shopping experience and supporting the company's vision of developing integrated real estate destinations. The partnership also reflects Arx Development's strategy of attracting major international brands, helping raise the level of services and create a more distinctive environment for customers and investors. Furthermore, the partnership supports Arx Development's vision of creating integrated real estate destinations that combine investment, services, and commercial experiences. This strengthens the company's competitiveness and enables it to keep pace with the continuous developments taking place in the Egyptian real estate market. The presence of a global brand such as Adidas within Arx destinations can also add an element of distinction and attractiveness to the projects, supporting the company's vision of providing modern real estate experiences that meet the diverse needs and future expectations of customers. Alongside the Company's Recent Strategic Partnership with Helnan to Manage and Operate LOTERA Hotel, The company has also recently announced a strategic partnership with Helnan to manage and operate LOTERA Hotel, as part of its broader strategy to strengthen its projects through partnerships with specialized and experienced operators. What is the importance of global partnerships in supporting Arx projects? Global partnerships are among the factors that support the growth of real estate projects and increase their ability to attract customers and investors, particularly when they involve brands with strong market presence and extensive experience across different markets. This new partnership represents a step that reflects the company's strategy of attracting international brands to Arx's real estate destinations, the project is no longer limited to providing different types of units but is transformed into an integrated destination offering customers and visitors a wide range of experiences and services. On the other hand, global partnerships help enhance the competitive advantage of real estate projects by introducing a more advanced concept of commercial and real estate destinations that aligns with the continuously changing expectations of customers. The importance of global partnerships is not limited to marketing alone, they also contribute to enhancing the value offered by the real estate destination to customers and investors through diversifying activities and improving the overall experience within the project. Therefore, the Arx and Adidas partnership comes as part of a broader strategy focused on building strategic partnerships with international brands, strengthening the company's presence in the real estate market, and enhancing its ability to deliver more distinctive and diverse destinations, while maintaining a future-oriented vision focused on developing real estate experiences that meet market needs. How does Adidas enhance the attractiveness of Arx destinations? The partnership between Arx and Adidas helps enhance the attractiveness of its real estate destinations by introducing one of the world's leading brands, which enjoys a strong presence and widespread international recognition. This adds an element of distinction to Arx's destinations and increases the diversity of activities and services available to customers and visitors within the UNI series and LOTЕRA Project. As a result, these developments are not limited to being real estate projects but also provide diverse entertainment and lifestyle experiences that meet visitors' needs, contributing to creating a more vibrant and attractive environment while enhancing the overall shopping experience. Frequently asked questions about the Arx and Adidas partnership. What are the details of the Arx and Adidas partnership? The partnership involves Adidas joining Arx's destinations as a global brand, reflecting the company's strategy of attracting major international brands and diversifying activities within its projects. The brand has chosen to join Arx's latest projects, including LOTЕRA, which is located directly on the seafront, in addition to the UNI series, which is spread across strategic locations throughout the city. What is the importance of the partnership between Arx and Adidas? The partnership contributes to enhancing the attractiveness of ARX projects by introducing a major international brand such as Adidas, providing visitors with a more diverse range of experiences and services. Why are global partnerships important in the real estate sector? Global partnerships help enhance the attractiveness of real estate projects, support the diversification of services and activities, strengthen competitiveness, and increase the overall value offered by the real estate destination. Which Arx projects feature Adidas? Adidas has joined the UNI series as well as LOTЕRA, Arx's latest project located directly on the seafront. This partnership contributes to enhancing the investment value and attractiveness of these projects. For more details about Arx projects, you can contact the Arx team.

Limited Edt India and adidas Originals launch Superstar Consortium - Made in India. Limited Edt India has partnered with adidas Originals to unveil the Superstar Consortium - Made in India, a limited-edition reinterpretation of the iconic sneaker. Inspired by India's cultural heritage, craftsmanship and celebratory traditions, the collaboration reimagines the Superstar silhouette as a tribute to artistry and identity, blending global design with local storytelling. Sneaker retailer Limited Edt India has joined forces with adidas Originals to introduce the Superstar Consortium - Made in India, a limited-edition reinterpretation of one of the brand's most iconic silhouettes. The collaboration marks a significant moment in the evolution of sneaker culture in India, as it celebrates the country's rich heritage while placing craftsmanship and cultural storytelling at the forefront of design. The Superstar, first launched in 1969 and long regarded as a symbol of street style and self-expression, has been reimagined through a lens that honours India's traditions. The Made in India edition draws inspiration from the nation's celebratory spirit, weaving together motifs of artistry, resilience and community. By embedding cultural references into the sneaker's design language, the collaboration underscores how global icons can be reshaped to reflect local identity. For Limited Edt India, the partnership represents more than a product release; it is a statement about the growing influence of Indian sneaker culture on the global stage. The retailer has consistently championed exclusivity and innovation, and this collaboration with adidas Originals reinforces its role as a curator of meaningful experiences for enthusiasts. The project also highlights the increasing appetite among consumers for designs that go beyond aesthetics to tell authentic stories. The Superstar Consortium - Made in India is distinguished by its emphasis on craftsmanship. Each detail reflects the skill and dedication of artisans, ensuring that the sneaker is not only a fashion item but also a cultural artefact. The reinterpretation pays homage to celebratory traditions, blending modern design with elements that resonate deeply with Indian audiences. This fusion of heritage and contemporary style positions the sneaker as both a collector's piece and a wearable expression of individuality. adidas Originals has long embraced the philosophy of originality, and this collaboration extends that ethos by recognising the importance of cultural context. In an era where global brands are increasingly expected to engage with local narratives, the Made in India Superstar demonstrates how authenticity can be achieved through thoughtful partnerships. It is a reminder that true originality lies not in replication but in reinterpretation. As sneaker culture continues to expand in India, the launch of the Superstar Consortium - Made in India signals a new chapter. It reflects the growing confidence of Indian consumers in shaping global trends and affirms the role of sneakers as more than footwear - they are canvases for identity, heritage and celebration. Discover more from creative brands mag. Developing Enterprise Brand Strategies Discover more Streamlining Operations Software For Business advertising August 19, 2026 August 18, 2026 Discover more ADVERTISING Registering An LLC Online Implementing Enterprise AI And Machine Learning Tools

StockX 6M report highlights comebacks for Jordan and Supreme. August 12, 2026 StockX released its Big Facts data report for the first six months of 2026, disclosing the fastest-growing brands on the platform from January through June 2026. The findings show Jordan and Supreme have both made a recovery while strong gains were also made by Saucony, Vans, Salomon, Godspeed, Adidas, and Timex. "Jordan is showing signs of recovery, and at the same time, interest remains diversified enough to push a name like Saucony to the top of the sneaker list," said StockX CEO Greg Schwartz, in a statement. "That kind of brand range is the real story, and it's even more fitting that this is also the first Big Facts report where we can show demand across both new and used products. Consumers today aren't only chasing the next drop - they want the archive as much as the new release. With StockX Listings, and our most recent addition, StockX Live, we've given them a way to do that under one roof with the same protections and trust that has always been core to our experience." Key highlights from the report: * Saucony dethrones Asics and Vans' growth supports a broader skate boom: Saucony (+239 percent) is the fastest-growing sneaker brand on StockX, ending Asics' two-year run at No. 1. Saucony was followed by Vans, up 238 percent; Mihara Yasuhiro, 191 percent; Onitsuka Tiger, 162 percent; and Salomon, 126 percent. StockX said of Saucony's performance, "The ProGrid Omni 9 powered the jump, with additional support from the ProGrid Triumph 4" while Van's gains were "about price as much as volume: average resale prices climbed from $102 to $180 and the brand's average price premium moved from +12 percent to +69 percent. After several years of the low-profile trend living in the running and soccer archives, it's skate's turn - a read reinforced by Supreme's return to growth and Palace's 47 percent jump in apparel." * Jordan sneakers are recovering: Jordan ranks as the No. 9 fastest-growing sneaker brand with 6 percent sales growth. StockX stated, "That might read modest, but Jordan is the second-largest sneaker brand on StockX, so 6 percent equates to tens of thousands of additional trades. Average prices ticked up 5 percent as well. Retros led the way, with the Jordan 5 Retro Wolf Grey, Jordan 11 Retro Gamma Blue, and Jordan 4 Retro Black Cat ranking as the brand's top-selling releases of the first half of 2026." * A soccer-centric summer boosts apparel brands: Helped by jersey sales tied to the World Cup as well as other hits like its viral Chinese New Year track jackets, Adidas (+687 percent) is the No. 2 fastest-growing apparel brand. StockX said Adidas' "average resale price also rose from $122 to $153 and its average price premium swung from roughly flat to +23 percent. Palace (+47 percent) rounded out the top five list on a similar note, with its average price premium expanding from +9 percent to +81 percent on the strength of soccer-rooted collabs with Nike. Outside of soccer, the No. 1 fastest-growing apparel brand was Godspeed, up 1,603 percent, and moving from hundreds of trades to thousands in a single year." * Supreme is back: Supreme apparel sales rose 19 percent year-over-year while average price premiums jumped from 11 percent to 41 percent. The brand also holds six of the 10 best-selling apparel releases on StockX in H1 2026, five of them box logo releases. * Watch brands dominate accessories: Three of the five fastest-growing accessories brands on StockX are watchmakers. StockX stated, "Timex leads the category at +260 percent, supported by renewed interest in its multi-year collaboration with Maison Margiela MM6 as well as a collection with streetwear brand Noah. Swatch follows at No. 2 (+128 percent), where the story traces almost entirely to the Swatch x Audemars Piguet collaboration that dropped in May 2026, average sale prices went from $324 to $825. Casio (+60 percent) took the No. 5 spot." * Trading card values surge: Eight of the Top 10 best-selling brands in the category saw both their average price and average price premium increase in 2026, and several also posted sales growth. StockX said, "Pokémon average resale prices rose 34 percent while its premium climbed from +91 percent to +158 percent; Disney Lorcana prices jumped 444 percent; and Bowman rose 77 percent on 170 percent sales growth." The report also includes a first look at trends and insights from StockX Listings, the company's new marketplace for vintage and used sneakers, apparel and accessories. In the first weeks after its launch on June 24, StockX Listings saw thousands of sales across nearly 3,000 unique products and 200 brands. StockX stated, "Early standouts include a used Louis Vuitton Keepall Bandouliere Monogram Macassar 55 at $2,100 and a Nike Air Yeezy 2 Pure Platinum at $1,750. Buyers are also finding value, with top-selling sneakers on Listings priced 24 percent to 31 percent below the average price for the same new pair on StockX's Verified marketplace. The top-selling sneakers on Listings are the Jordan 11 Retro Gamma Blue (2025), Jordan 4 Retro White Cement (2025), and Jordan 5 Retro Wolf Grey (2026)." Image courtesy Jordan