Adidas

Adidas

Global athletic footwear, apparel, accessories provider

Overview

Adidas designs, manufactures, and sells athletic footwear, sportswear, and accessories worldwide. It reaches customers through company-owned stores, e-commerce, and third-party retailers, plus strategic collaborations with athletes, celebrities, and brands to create exclusive product lines. Adidas products combine performance-oriented materials and construction with style, helping people train and live more comfortably. The company uses digital tools and AI to improve its product offerings and customer experiences, including managing digital content. A differentiator is its strong global brand, extensive distribution, and active affiliate program, as well as a balance between sport performance and lifestyle fashion through partnerships and targeted collaborations. Adidas’ goal is to maintain leadership in the sports and lifestyle market, grow its customer base and loyalty, and continue expanding digitally and through meaningful partnerships.

Significant Headcount Growth

About Adidas

Simplify's Rating
Why Adidas is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Herzogenaurach, Germany

Founded

1920

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit €6.74 billion, adidas's strongest quarterly sales ever.
  • July 30, 2026 raised sales guidance to 9%-10% after World Cup demand.
  • August 2026 Esports Nations Cup partnership and Hellstar MEGARIDE S2 widen cultural reach.

What critics are saying

  • July 30, 2026 profit missed estimates after €212 million extra marketing spending.
  • July 21, 2026 Oregon tariff-refund class action threatens Adidas America with customer restitution.
  • Counterfeits and leak litigation erode brand control; a major trust break damages sneaker exclusivity.

What makes Adidas unique

  • Adidas converts World Cup fever into product drops faster than Nike or Puma.
  • CONFIRMED App, Hellstar, and Pharrell partnerships keep adidas relevant in youth streetwear.
  • Performance categories, especially running and football, reinforce adidas credibility beyond fashion cycles.

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Funding

Total Funding

$550M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Disability Insurance

Life Insurance

401(k) Company Match

Employee Stock Purchase Plan

Parental Leave

Paid Holidays

Adoption Assistance

Fertility Treatment Support

Tuition Reimbursement

Hybrid Work Options

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

20%

2 year growth

20%
SGB Media
Aug 12th, 2026
StockX 6M report highlights comebacks for Jordan and Supreme.

StockX 6M report highlights comebacks for Jordan and Supreme. August 12, 2026 StockX released its Big Facts data report for the first six months of 2026, disclosing the fastest-growing brands on the platform from January through June 2026. The findings show Jordan and Supreme have both made a recovery while strong gains were also made by Saucony, Vans, Salomon, Godspeed, Adidas, and Timex. "Jordan is showing signs of recovery, and at the same time, interest remains diversified enough to push a name like Saucony to the top of the sneaker list," said StockX CEO Greg Schwartz, in a statement. "That kind of brand range is the real story, and it's even more fitting that this is also the first Big Facts report where we can show demand across both new and used products. Consumers today aren't only chasing the next drop - they want the archive as much as the new release. With StockX Listings, and our most recent addition, StockX Live, we've given them a way to do that under one roof with the same protections and trust that has always been core to our experience." Key highlights from the report: * Saucony dethrones Asics and Vans' growth supports a broader skate boom: Saucony (+239 percent) is the fastest-growing sneaker brand on StockX, ending Asics' two-year run at No. 1. Saucony was followed by Vans, up 238 percent; Mihara Yasuhiro, 191 percent; Onitsuka Tiger, 162 percent; and Salomon, 126 percent. StockX said of Saucony's performance, "The ProGrid Omni 9 powered the jump, with additional support from the ProGrid Triumph 4" while Van's gains were "about price as much as volume: average resale prices climbed from $102 to $180 and the brand's average price premium moved from +12 percent to +69 percent. After several years of the low-profile trend living in the running and soccer archives, it's skate's turn - a read reinforced by Supreme's return to growth and Palace's 47 percent jump in apparel." * Jordan sneakers are recovering: Jordan ranks as the No. 9 fastest-growing sneaker brand with 6 percent sales growth. StockX stated, "That might read modest, but Jordan is the second-largest sneaker brand on StockX, so 6 percent equates to tens of thousands of additional trades. Average prices ticked up 5 percent as well. Retros led the way, with the Jordan 5 Retro Wolf Grey, Jordan 11 Retro Gamma Blue, and Jordan 4 Retro Black Cat ranking as the brand's top-selling releases of the first half of 2026." * A soccer-centric summer boosts apparel brands: Helped by jersey sales tied to the World Cup as well as other hits like its viral Chinese New Year track jackets, Adidas (+687 percent) is the No. 2 fastest-growing apparel brand. StockX said Adidas' "average resale price also rose from $122 to $153 and its average price premium swung from roughly flat to +23 percent. Palace (+47 percent) rounded out the top five list on a similar note, with its average price premium expanding from +9 percent to +81 percent on the strength of soccer-rooted collabs with Nike. Outside of soccer, the No. 1 fastest-growing apparel brand was Godspeed, up 1,603 percent, and moving from hundreds of trades to thousands in a single year." * Supreme is back: Supreme apparel sales rose 19 percent year-over-year while average price premiums jumped from 11 percent to 41 percent. The brand also holds six of the 10 best-selling apparel releases on StockX in H1 2026, five of them box logo releases. * Watch brands dominate accessories: Three of the five fastest-growing accessories brands on StockX are watchmakers. StockX stated, "Timex leads the category at +260 percent, supported by renewed interest in its multi-year collaboration with Maison Margiela MM6 as well as a collection with streetwear brand Noah. Swatch follows at No. 2 (+128 percent), where the story traces almost entirely to the Swatch x Audemars Piguet collaboration that dropped in May 2026, average sale prices went from $324 to $825. Casio (+60 percent) took the No. 5 spot." * Trading card values surge: Eight of the Top 10 best-selling brands in the category saw both their average price and average price premium increase in 2026, and several also posted sales growth. StockX said, "Pokémon average resale prices rose 34 percent while its premium climbed from +91 percent to +158 percent; Disney Lorcana prices jumped 444 percent; and Bowman rose 77 percent on 170 percent sales growth." The report also includes a first look at trends and insights from StockX Listings, the company's new marketplace for vintage and used sneakers, apparel and accessories. In the first weeks after its launch on June 24, StockX Listings saw thousands of sales across nearly 3,000 unique products and 200 brands. StockX stated, "Early standouts include a used Louis Vuitton Keepall Bandouliere Monogram Macassar 55 at $2,100 and a Nike Air Yeezy 2 Pure Platinum at $1,750. Buyers are also finding value, with top-selling sneakers on Listings priced 24 percent to 31 percent below the average price for the same new pair on StockX's Verified marketplace. The top-selling sneakers on Listings are the Jordan 11 Retro Gamma Blue (2025), Jordan 4 Retro White Cement (2025), and Jordan 5 Retro Wolf Grey (2026)." Image courtesy Jordan

Mark Bradford Group
Aug 6th, 2026
Plano's late-summer shift: why the Legacy district feels different this year.

Plano's late-summer shift: why the Legacy district feels different this year. August 6, 2026 If you left town for a long June vacation and came back the last week of July, you noticed it in the parking garage first. The Legacy West garage that used to empty by 6:30 is still half full at nine. Windrose Avenue has scaffolding down on two storefronts that were papered over in May. The Adidas store that was a rumor in April is hosting a soccer kickoff on a Friday morning. Something changed. Here is the thesis, because a roundup without one is just a list: Plano has spent 2026 quietly finishing the conversion of the Legacy area from a weekday office district with restaurants attached into the city's second downtown. The openings are the evidence. The city's own planning process is the tell. And for residents, it means the calendar you keep for August looks different than the one you kept last August. The Legacy reset. Start with the anchor. An Adidas Originals store opened in early June at Legacy West, offering jerseys, tracksuits, sneakers and more. That alone is a shoe store. What matters is the framing. With fewer than 50 days until the 2026 FIFA World Cup, the store opened alongside a themed art installation, positioning Legacy West as a hub for the tournament, with Sweden training down the road at Frisco's Toyota Stadium. A retail center does not build a soccer season for foot traffic it does not expect to hold onto afterward. The furniture side of the same conversion is arriving in July. Los Angeles-based 7th Avenue is opening a showroom this summer, with CEO Billy Shaw calling Legacy West "the perfect setting for our third Dallas location" and the Plano store the brand's fifth in Texas. Fox Restaurant Concepts is bringing a second DFW location of The Henry to Windrose. And a block north at Legacy North, a new 20,000-square-foot members-only social club, Legacy Club, opened in March 2026 with five spaces including a Vegas-style sports bar and a garden lounge with live music, wine tastings and tea services. Then the office numbers, which are the least glamorous but most telling piece. WeWork signed a 26,888-square-foot expansion at Legacy Town Center, doubling its footprint to 53,776 square feet across two floors, its first Dallas-Fort Worth expansion since 2019. The firm told the Dallas Morning News that foot traffic at its DFW locations has increased 25% since the start of the year, with On Demand bookings up 17%. Flexible workspace is a lagging indicator of where people actually want to be. The signal points here. What opened while you were at the lake. The dining list is long enough that it makes more sense as a reference than as prose. Everything below is verified open or dated to open in the current window. | Where | What | When / Address | | Ichika | Texas' first kaiseki-dedicated restaurant, one of the few kappo-style dining experiences in the country | Open, Plano | | Lulu Modern Chinese | Modern, elevated Asian American dishes; contemporary interpretations of traditional Chinese cuisine | Recently opened | | J. Alexander's | Fourth Texas location, first in North Texas, at 3980 Dallas Parkway, serving hand-cut steaks, seafood, and signature salads | Early 2026 | | Desperados | Third location of the nearly 50-year-old Dallas Mexican restaurant, in Willow Bend Market | Spring 2026, 5960 W. Parker Rd. | | Pappalecco | Coffee, pastries, gelato and light bites; first Texas location, fourth overall, opened Jan. 10 | Open | | Urban Egg | Colorado-based all-scratch breakfast/brunch concept, second in Texas, opened Dec. 15 at 2408 Preston Rd. Open | | Pizza Twist | Indian fusion pizzas with butter chicken and palak paneer on naan crust; opened Jan. 8 at 7224 Independence Parkway | Open | | MyLan Pho Express | Pho, banh mi, and chow fun; opened Feb. 14 at 3421 Renner Road | Open | | Odd Muse Craft & Kitchen | Twenty-three rotating taps of Odd Muse beer plus wings, hand-cut fries and burgers; opened April 7 | Open | | Cafe Meltie | Korean- and French-inspired cafe with creme croissants, coffee, tea, and juice | Open | | The Peach Cobbler Factory | National chain serving cobblers, cookies, and shakes; opened Feb. 28 | Open | | Paris Baguette | Cakes, tarts, donuts, and savory items like buffalo chicken pizzetta and crab meat croquette; first Plano location opened last August | Open | Read as a group, this is not a random spray of openings. It is a first-in-Texas kaiseki restaurant, a first-in-North-Texas J. Alexander's, a first-in-Texas Pappalecco, and a members' club that would previously have located in Uptown Dallas. Operators are choosing Plano as a headline address, not a satellite. What downtown still owns. The Legacy story is loud, so it is worth stating what has not moved. Haggard Park is still where the civic calendar lives. The Plano Community Band is still playing summer concerts under the shade trees, with picnics and leashed dogs, free and open. The Downtown Plano Art & Wine Walk still runs the second Thursday of every month April through November, and the arts district still hosts Night Out on 15th at that 300-foot table down the middle of the street. If you have lived in Plano long enough, you know the pattern: downtown for the ritual, Legacy for the new thing. What changed in 2026 is that the new-thing list got long enough to constitute its own habit. The next six weekends. Here is the calendar worth pinning to the fridge for August and early September. August 8, morning. The Back-To-School Discovery Walk at Legacy West brings interactive career exploration booths, creative activities, and free giveaways for kids ages 4 to 10. August 8, afternoon into evening. Beer Olympics at Legacy Food Hall in the Box Garden from 2 to 5 p.m., with classic beer games and Unlawful Assembly Brewing Company drafts, followed by The Spazmatics playing 80s classics that evening. Same complex, same day, seven hours of programming. Preview weekend before August 10. The DFW Restaurant Week Preview Weekend gives diners first access to exclusive prix-fixe menus at top Plano restaurants before the main event begins August 10, with Plano consistently one of the most-represented cities in the annual event. This is when to try Ichika or J. Alexander's if you have been waiting for a reason. Through September 30. Visit Plano's free, limited-time Dine & Discover Pass lets residents and visitors explore Plano restaurants, attractions, and experiences while earning rewards, available through September 30, 2026. September 5 and 6. The Water Lantern Festival at Haggard Park, 5 to 9 p.m., $30.99 early bird, $34.99 regular, $57.99 at the event. The downtown pole answering the Legacy pole. The quiet civic story. If you want to know how seriously the city itself is taking the shift, read the planning documents. The Legacy area is a 5-square-mile business, retail and residential district in northwest Plano with a population of roughly 10,000 residents and more than 96,000 people employed in the district. Ten thousand residents, ninety-six thousand workers. That ratio is why the district has always emptied at night and why the new restaurants and the members' club and the flexible office expansion collectively feel like a correction. Earlier this summer, the city surveyed residents on the future direction for the Legacy area, with Plano Director of Planning Christina Day saying the feedback would establish a shared vision and identify priorities that would guide plan development, asking whether the area needs more residences, office space, retail, entertainment, parks, or other spaces. The survey closed June 12. A project update is expected at the Planning and Zoning Commission and City Council later this summer. The reason to care, even if you never sit through a P&Z meeting: the master plan that comes out of this process will shape whether Legacy grows more residential or holds its current tilt, which affects traffic patterns on the Dallas North Tollway feeders, the character of Windrose after dark, and the tax base underwriting your services. Watching what the city decides is the closest thing to a leading indicator you get. The point. The point of a piece like this, if you already live here, is not to convince you that Plano is a place. It is to hand you an accurate map of the month you are actually in. Two poles now, not one. A restaurant scene that finally rewards a Tuesday reservation. A civic decision about the district's next twenty years being made in real time, with a public comment window that already closed. If you own a home here and you are starting to think about what your next move looks like, whether that is trading up inside Plano or repositioning entirely, the team at Mark Bradford Group tracks these shifts because they show up in comps six to twelve months later. When you are ready to talk, request a free home valuation and Mark Bradford Group will show you where your address sits inside the map that is actually forming. Work with Us. Through their experience with the market, Mark Bradford Group can deliver the art of the deal, the craft of preparation, and watch the details of the real estate transaction. Mark Bradford Group prioritize every client and know how to provide a luxury experience to its clients that keeps them for life. Contact Us

adidas
Aug 3rd, 2026
adidas Originals and Hellstar launch the MEGARIDE S2 in first global release.

adidas Originals and Hellstar launch the MEGARIDE S2 in first global release. 03 Aug 2026 | Herzogenaurach, Germany * Following a series of highly sought-after and sold-out releases, adidas Originals and Hellstar are now gearing up for their first global release with the MEGARIDE S2; reinterpreting the iconic adidas running-inspired franchise and transforming it into a bold expression through Hellstar's disruptive creative vision. * The white-to-black gradient colorway evokes the journey of light fading into darkness, or darkness giving way to light -depending on where one stands. Hellstar's signature sharp flame motifs also embody the belief that heat does not simply destroy; it is transformative. * The adidas Originals Hellstar MEGARIDE S2 will be available globally August 8, 2026 at 10AM EST exclusively on the CONFIRMED App, select adidas stores, and select retailers, retailing for $200 USD. Following a series of highly sought-after and sold-out releases, adidas Originals and Hellstar are now gearing up for their first global release with the MEGARIDE S2; reinterpreting the iconic adidas running-inspired franchise and transforming it into a bold expression through Hellstar's disruptive creative vision. The sneaker's reimagined design is an amalgamation of Hellstar's ethos, "shining bright in a dark world." This is what happens when the Hellstar universe collides with the Three Stripes: a shoe enveloped in flames, finished in chrome, and built for those still moving forward - the MEGARIDE S2. Drawing from Hellstar's signature flame motif, a white-to-black graphic flame gradient wraps the silhouette, with a custom RPU upper mold with exposed mesh, debossed detailing, chrome-finished tooling, and a translucent outsole. The white-to-black gradient colorway evokes the journey of light fading into darkness, or darkness giving way to light - depending on where one stands. Hellstar's signature sharp flame motifs also embody the belief that heat does not simply destroy; it is transformative. The MEGARIDE S2 marks Hellstar's first global release with adidas Originals, building on the momentum of a series of limited-edition launches across Las Vegas, Los Angeles, and Miami. Beginning with a signature Superstar debut in Las Vegas in November 2025, the partnership expanded with the camouflage-print AE 2 and Hellstar Superstar in Los Angeles in February 2026, followed by the Hazy Orange Superstar II in Miami. The MEGARIDE S2 signals the next chapter in the collaboration, as Hellstar and the Three Stripes continue to push the intersection of sport-inspired design and contemporary streetwear culture for those who live it and feel it. The adidas Originals Hellstar MEGARIDE S2 will be available globally August 8, 2026 at 10AM EST exclusively on the CONFIRMED App, select adidas stores, and select retailers, retailing for $200 USD. About adidas Inspired by the rich sporting heritage of adidas - one of the world's leading sports brands and a global designer and developer of athletic footwear and apparel - adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand's legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street. About Hellstar Hellstar is an American streetwear brand founded in 2020 by Co-founders Seanie and Juice. The brand has become a signature staple in style expression, impacting culture in bold ways. Limited-run apparel pieces inspired by the idea of shining bright in a dark world has gained popularity in the next generation of fearless creatives that live through the concept of, "We Are All Stars, Even In Hell."

SoleSavy
Aug 3rd, 2026
adidas' hot streak continues with the Hellstar megaride S2.

adidas' hot streak continues with the Hellstar megaride S2. Jose Partida 2 hours ago This post contains references to products from its advertisers. SoleSavy may receive compensation when you click on links. The information provided on this site are original content of SoleSavy. adidas Originals and Hellstar are bringing the heat. After multiple partnerships that have collided with big cultural moments, adidas Originals and Hellstar are now gearing up for their first global release with the MEGARIDE S2. It is a reinterpretation of the iconic adidas running-inspired franchise, all the while transforming it into a bold expression through Hellstar's disruptive creative vision. The sneaker's reimagined design is an amalgamation of Hellstar's ethos of "shining bright in a dark world." This is what happens when the Hellstar universe collides with the Three Stripes: a shoe enveloped in flames, finished in chrome, and built for those still moving forward - the MEGARIDE S2. Drawing from Hellstar's signature flame motif, a white-to-black graphic flame gradient wraps the silhouette, with a custom RPU upper mold with exposed mesh, debossed detailing, chrome-finished tooling, and a translucent outsole. The white-to-black gradient colorway evokes the journey of light fading into darkness, or darkness giving way to light - depending on where one stands. Hellstar's signature sharp flame motifs also embody the belief that heat does not simply destroy; it is transformative. The MEGARIDE S2 marks Hellstar's first global release with adidas Originals, building on the momentum of a series of limited-edition launches across Las Vegas, Los Angeles, and Miami. The MEGARIDE S2 signals the next chapter in the collaboration, as Hellstar and the Three Stripes continue to push the intersection of sport-inspired design and contemporary streetwear culture for those who live it and feel it. Off the heels of one of the biggest summers ever, adidas is carrying the flame throughout the month of August. This connection with Hellstar is an important one for an already beloved partnership. The MEGARIDE S2 is the perfect canvas for this partnership- with a creative aesthetic and silhouette that perfectly houses Hellstar's iconic fire design. Now, a wider audience will be blessed with the opportunity to experience one of the best partnerships in sneakers. The adidas Originals Hellstar MEGARIDE S2 will be available globally on August 8, 2026, at 10 AM EST, exclusively on the CONFIRMED App, select adidas stores, and select retailers. Sole Savy is unreal! With a busy schedule it's hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It's changed the sneaker game for me!

Designscene
Aug 3rd, 2026
Adidas Originals and Hellstar launch Megaride S2 on August 8.

Adidas Originals and Hellstar launch Megaride S2 on August 8. The first global launch brings chrome tooling, flame graphics and a translucent outsole. Adidas Originals and Hellstar introduce the Megaride S2 as their first global launch. The release follows a sequence of limited drops in Las Vegas, Los Angeles and Miami and brings Hellstar's visual language to the running-inspired adidas franchise. The collaboration uses the Megaride S2 as a platform for flame graphics, chrome finishes and custom upper construction. A white-to-black flame gradient covers the upper, creating a sharp transition from pale sections to deep black. Hellstar draws the treatment from its belief in brightness persisting through darkness. The gradient can suggest light fading into darkness or darkness giving way to light, depending on the viewer's perspective. The label also uses its familiar flame motif to present heat as a force for change. The upper features a custom RPU mold with exposed mesh sections. Debossed details add depth to the surface, while chrome-finished tooling introduces a reflective metallic element underfoot. A translucent outsole completes the construction and adds another layer to the sneaker's light-and-dark theme. Together, these features reshape the Megaride S2 through Hellstar's graphic approach while keeping the adidas running-inspired foundation visible. Discover more Events & Listings The Megaride S2 continues a partnership that began with regional releases. adidas Originals and Hellstar launched a signature Superstar in Las Vegas in November 2025. They followed that release with the camouflage-print AE 2 and another Hellstar Superstar in Los Angeles in February 2026. The collaboration then reached Miami through the Hazy Orange Superstar II. Those earlier projects established the visual direction that now reaches a wider audience through the Megaride S2. The new sneaker connects sport-inspired design with contemporary streetwear through Hellstar's flame motif, metallic detailing and custom construction. It also gives the partnership its first international retail rollout after the previous city releases reached sellout status. Adidas Originals and Hellstar will release the Megaride S2 globally on August 8, 2026. The sneaker will launch exclusively through the CONFIRMED App, select adidas stores and select retailers. The retail price will reach $200. As Deputy Editor at DSCENE, Ana Markovic covers news in fashion, sport and entertainment, writes creative features, and interviews high-profile talent.

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