MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that AdTheorent, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, has been selected as winner of the "Best Cookieless Marketing Solution" award in the 7th annual MarTech Breakthrough Awards program.

LOS ANGELES, June 26, 2024 (GLOBE NEWSWIRE) --  AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, today announced that AdTheorent, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, has been selected as winner of the “Best Predictive Modeling Solution” award, marking AdTheorent’s sixth win in the AI Breakthrough Awards program. AdTheorent has created an algorithmic audience targeting solution – AdTheorent Predictive Audiences, built by ABi™ -- as an innovative and privacy-forward alternative to ID-based programmatic media audience targeting. ABi™, a suite of ML-powered platform tools, leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s target. The ML reads signals from the data to build a predictive audience model that scores programmatic inventory based on its likelihood of reaching an individual who meets a desired profile. This privacy-forward predictive scoring delivers superior audience quality and KPI performance, without the use of cookies or IDs. When AdTheorent Predictive Audiences are deployed in platform to enhance AdTheorent’s KPI-based impression scoring, the result is a superior level of privacy-forward data-driven accuracy and accountability