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AdTheorent distinguishes itself in the digital advertising space by leveraging machine learning to offer predictive targeting and geo-intelligence, which enables the delivery of effective advertising campaigns while maintaining user privacy. Their commitment to data quality and privacy is underscored by the Neutronian NQI Data Quality Certification, ensuring transparency and adherence to high standards. Furthermore, AdTheorent's approach to targeting eschews reliance on cookies, positioning the company well in a market increasingly focused on privacy and the impending obsolescence of cookie-based advertising.
Company Stage
IPO
Employees
201-500
Industries
Data & Analytics, Consulting, Hardware, AI & Machine Learning, Consumer Goods
Total Funding
$126.7M
Headquarters
N/A
Founded
2012
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