DigitAll, a subsidiary of W Group, has signed an exclusive agreement with Swiss Retail-tech startup Advertima. As part of their partnership, DigitAll has begun deploying Advertima’s proprietary Smart Targeting technology on DOOH media networks in 53 metro stations, malls and retail stores across Dubai.Advertima has established itself as the global market leader in real-time audience measurement. The company’s Smart Targeting capability enables real-time segmentation targeting to accurately detect audience attributes (age, gender, and group constellation) and behaviour and automate the delivery of relevant content to the right target audience in front of the screen. The Advertima Smart Signage solution is a combination of hardware (edge computers and 3D sensors) and AI-enabled software, which integrates seamlessly with any Digital Signage CMS platform and 24x7 data analytics services to deliver real-time audience insights. The technology allows for the first time to utilize real-time audience data in programmatic digital-out-of-home (DOOH) for automated media inventory sales and reporting. In addition, Advertima’s proprietary Audience Analytics measurement tools provide credible, real-time reporting on metrics such as audience traffic, impressions, qualified views, and view times to validate ad performance and improve ROAS

Advertima is thrilled to announce that Advertima has moved to a new office in Berlin – the AI Campus Berlin, an international hub where AI researchers, developers, entrepreneurs, and investors come together to exchange ideas and work on AI projects.