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Afficiency

Digital life insurance platform for carriers

Overview

Afficiency builds and distributes digital life insurance products for insurance carriers. Its technology stack enables a fully digitized end-to-end process—from underwriting to customer service—so consumers can buy life insurance online in under 10 minutes. Real-time underwriting uses machine learning and big data to speed decisions and lower costs. Unlike traditional methods, Afficiency targets both traditional and digital-first carriers and provides ready-made, affordable products and a seamless digital experience by combining industry expertise with advanced digital solutions. The company’s goal is to modernize life insurance offerings, helping carriers streamline operations, reduce acquisition and maintenance costs, and deliver quick, accessible insurance to consumers.

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About Afficiency

Simplify's Rating
Why Afficiency is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine LearningFinancial Services

Company Size

11-50

Company Stage

Series A

Total Funding

$10.2M

Headquarters

New York City, New York

Founded

2017

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Simplify's take

What believers are saying

  • October 2026 product pages show expanded offerings across term, whole, and indexed universal life.
  • 2025 launches with Continental General, Foresters, and Quility keep adding distribution channels.
  • Embedded partnerships with Bubble and ConsumerOptix extend access into California mortgage borrowers.

What critics are saying

  • Revelio Labs showed headcount fell from 39 in 2023 to 32 in March 2026.
  • Active job postings dropped 66.7% in 2026, signaling weaker growth and hiring.
  • Carrier dependence makes one contract loss from SBLI or Western & Southern an existential blow.

What makes Afficiency unique

  • Afficiency's 100% digital platform issues life coverage in under 10 minutes, with instant underwriting.
  • NewBridge Final Expense, launched October 2025, bundles agent-assisted sales with next-day commissions.
  • Carrier partners include Foresters, Continental General, SBLI, Western & Southern, and RGA.

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Funding

Total Funding

$10.2M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$7M
$8.2M
$15M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Remote Work Options
  • Hybrid Work Options
  • Company Equity

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

7%
Coverager
Jan 19th, 2023
Afficiency And Western & Southern Partner With Consumeroptix

Life insurance distribution platform . Afficiency <i class="fa fa-info-circle company-popover" data-content="h3Afficiency/h3. div

Coverager
Oct 18th, 2022
Bringing Income Protection To California Mortgage Borrowers

Life insurance distribution platform Afficiency and Cincinnati-based insurance conglomerate Western & Southern Financial Group are introducing a new product in partnership with Bubble Insurance . The collaboration allows Bubble to embed IncomeSense, an income protection life insurance product developed by Afficiency and Western & Southern, alongside or after the home and mortgage purchase process. IncomeSense on Bubble is available to California borrowers with plans to expand to additional states in the near future

ThinkAdvisor
Jul 29th, 2022
Versant Health hires Hayley Ellington-Buckles as assistant vice president of brand activation

Versant Health — a Baltimore-based vision plan company owned by Metlife — has named Rachel Pokay assistant vice president of brand activation and market enablement and Hayley Ellington-Buckles chief compliance and privacy officer.

IBS Intelligence
Apr 6th, 2022
Impression Ventures invested into Afficiency, Inc. in $7M on Mar 6th 22'.

Afficiency, an InsurTech transforming the end-to-end life insurance buying process, recently announced it secured $7 million in a Series A investment round led by IA Capital Group with participation from Impression Ventures, SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) and Western & Southern Financial Group.

FinSMEs
Apr 5th, 2022
Afficiency Raises $7M In Series A Funding

Afficiency, a NYC-based insurtech company focused on innovating the end-to-end life insurance buying process, raised $7M in Series A funding. The round, which brings the total raised to $10.2M, was led by IA Capital Group with participation from Impression Ventures, SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) and Western Southern Life. In conjunction [] The post Afficiency Raises $7M in Series A Funding appeared first on FinSMEs.

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