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Affinidi helps individuals and organizations own and control verifiable data, providing building blocks to issue verifiable credentials that trusted institutions can certify and share across apps. Institutions issue credentials to users with Affinidi’s tech, and users can present those credentials to services or marketplaces to access services, in an ecosystem that works across platforms and borders. It differentiates itself through a standards-based, interoperable framework that enables cross-application verification of attributes, backed by Temasek and real-world apps like Trustana and GoodWorker. The goal is to unlock value from verifiable data by giving people and organizations control over their information and enabling trusted cross-border interactions across platforms.
Industries
Data & Analytics
Enterprise Software
Crypto & Web3
Company Size
51-200
Company Stage
N/A
Total Funding
$3.4M
Headquarters
Singapore
Founded
2020
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Total Funding
$3.4M
Above
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Funded Over
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Affinidi pilots cross-border reusable credentials for job applicants. Singapore-based Affinidi is running a pilot of reusable digital identity to enable cross-border employment verification. The idea is to use cryptographically signed Verifiable Credentials that can be stored in digital wallets to enable seamless cross-border trade, asset and talent movement for the benefit of Singapore businesses. The pilot starts with candidates from India. Affinidi is working with Infocomm Media Development Authority (IMDA), Singapore digital economy development agency, and multiple employment background screening providers to launch the reusable credential ecosystem. Avvanz, eeCheck, Risk Management Intelligence are background screening companies already signed up. Background screening companies traditional rely on manual identity verification processes for candidates, which average between 5 and 15 days to complete. This adds delays, cost and fraud risk for employers. The company also notes Gartner's forecast that one in four hiring profiles will be fraudulent by 2028. Affinidi's software is intended to address the risks and replace manual verifications cryptographic proofs that provide evidence of any tampering with global and regional interoperability to return results almost immediately. The company says its interoperable architecture also holds down integration costs and supports flexibility and scalability. "We're not just solving hiring inefficiencies, we're creating the foundation for a trust-based digital economy," says Glenn Gore, CEO of Affinidi. "What starts with employment verification between India and Singapore demonstrates how the same can be applied to transform access to healthcare, financial services, education, and beyond. When individuals own and control their data, entire economies operate more efficiently and with trust." Affinidi released the Affinidi Iota framework at the WeAreDevelopers World Congress last year to facilitate consent-based data sharing. Article topics.
Picture this: You’re lying on your sofa, scrolling through Netflix. Your recommendations are full of Korean romance dramas – exactly what you like. After all, the platform knows what other shows you’ve watched and has an idea of your preferences. This experience mirrors that on many other platforms, whether it’s Shopee, Spotify, or your supermarket app. Personalized experiences have become the norm in today’s digital landscape. “Businesses are under intense pressure to stand out in a digital world where experiences are increasingly commoditized and customer trust is harder to earn and maintain,” says Harshana Ariyaratne, chief marketing officer at data and identity management firm Affinidi.Harshana Ariyaratne, chief marketing officer at Affinidi / Photo credit: Affinidi“Differentiation through personalization is no longer optional – it’s essential
Today, personalization is the cornerstone to creating exceptional customer experiences and cultivating brand loyalty. Consider the success of platforms like Netflix and YouTube, which thrive on recommending content tailored to individual preferences and leveraging data and analysis to make each user feel seen and valued. In fact, not having customized offerings could lead to customer unhappiness. In 2022, McKinsey found that 71% of consumers expected companies to deliver personalized interactions, and 76% felt frustrated when that didn’t happen. That remains true today.It’s evident that the stakes are high – failing to deliver personalized experiences not only leads to customer dissatisfaction but also a significant loss in competitive edge. However, getting the data needed to create such personalized offerings has never been more difficult
Getting a business up and running is a huge ordeal, and it’s especially challenging for startups with limited resources and small networks. For these firms, each aspect – from incorporation, funding, to finding the right services and talent – can pose a massive challenge, says Nishit Purswani, the founder and CEO of enterprise-focused social platform Aasabie.Nishit Purswani, founder and CEO of Aasabie / Photo credit: Aasabie“In my own journey, I saw how important it was to have the right advisors,” recalls Purswani, a serial entrepreneur with four businesses under his belt. Aasabie is a marketplace for companies to find any kind of service they need. It was specifically designed to cater to the needs of MSMEs, which are a major engine of India’s economy
Affinidi Iota Framework disrupts how businesses gain insights about customers. The framework shifts the processing of queries to a personal data vault, providing transparency regarding what is disclosed through explicit consent. This grants individuals full control over how they are discovered and how they share information with others. Affinidi Iota framework democratises developers' access to data through modern and privacy-preserving open standards, including W3C Verifiable Credentials, DIF Decentralised Identifiers, OID4VP, OID4VCI, and Presentation Exchange format (PEX)
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Industries
Data & Analytics
Enterprise Software
Crypto & Web3
Company Size
51-200
Company Stage
N/A
Total Funding
$3.4M
Headquarters
Singapore
Founded
2020
Find jobs on Simplify and start your career today