Affinity

Affinity

Relationship intelligence platform for dealmakers

About Affinity

Simplify's Rating
Why Affinity is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consulting

Enterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$122.6M

Headquarters

San Francisco, California

Founded

2014

Overview

Affinity.co is a relationship intelligence platform that helps dealmakers in various industries find, manage, and close deals more effectively. It provides automated insights based on a team's network and activities, allowing users to easily identify connections and relationships that can facilitate deal-making. Unlike traditional CRM systems, Affinity.co centralizes and automates CRM efforts, making it easier for teams to organize their pipelines and manage tasks. The goal of Affinity.co is to enhance efficiency in the deal-making process while providing excellent customer service.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven CRM solutions boosts Affinity's market potential.
  • Affinity's subscription model ensures steady revenue and customer retention.
  • Expansion into niche markets like private capital enhances Affinity's growth opportunities.

What critics are saying

  • Canva's acquisition of Affinity may disrupt existing client relationships and services.
  • New CEO Ken Fine's strategy changes could impact company culture and client satisfaction.
  • Intensifying CRM market competition challenges Affinity's market position.

What makes Affinity unique

  • Affinity uses AI to enhance CRM with relationship intelligence and natural language processing.
  • The platform auto-populates pipelines, reducing manual data entry and increasing deal flow.
  • Affinity centralizes CRM efforts, offering automated insights and efficient relationship management.

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Funding

Total Funding

$122.6M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$80M
Affinity
$100M
Oura

Benefits

Daily lunches

Commuter passes

Flexible PTO

Free events

Health insurance

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

1%
Crypto Art Tribune
Sep 10th, 2024
Affinity Names Adam Goldman as Chief Financial Officer

Affinity, the leading CRM for private capital, announced the appointment of Adam Goldman as Chief Financial Officer.

AdNews
Jul 18th, 2024
Affinity appoints Accenture Song's Gavin Sommer general manager

Full-service agency Affinity has appointed Gavin Sommer general manager.

Business Wire
May 23rd, 2024
Affinity Ernennt Ken Fine Zum Ceo

SAN FRANCISCO LONDON--(BUSINESS WIRE)--Affinity, die Beziehungsintelligenz-Plattform für Geschäftsleute, hat heute bekannt gegeben, dass Ken Fine neuer CEO des Unternehmens wird. Mit mehr als 20 Jahren Erfahrung in der Führung von B2B SaaS Unternehmen durch erfolgreiches Wachstum, wird Ken Fine Affinity in das nächste Kapitel der Innovation und Expansion führen. "Ich bin stolz auf das Unternehmen, das wir aufgebaut haben, und auf das, was unser Team erreicht hat. Da wir die Landschaft des Privatkapitals weiter umgestalten, wussten wir, dass wir eine Führungspersönlichkeit mit großer Erfahrung in der Skalierung von wachstumsstarken Unternehmenssoftwarefirmen brauchten", sagte Ray Zhou, Mitbegründer von Affinity. "Ken bringt eine Erfolgsbilanz von Wachstumsunternehmen zu Affinity. Seine Führungsqualitäten werden entscheidend dazu beitragen, Affinity durch die nächsten Wachstumsphasen zu führen, und Shubham und ich freuen uns sehr, ihn im Team begrüßen zu dürfen."

Business Wire
May 23rd, 2024
Riassunto: Affinity Nomina Ken Fine Amministratore Delegato

SAN FRANCISCO e LONDRA--(BUSINESS WIRE)--Affinity, azienda che sviluppa l’omonima piattaforma di intelligence sui rapporti pensata per specialisti in trattative (“dealmaker”), oggi ha annunciato che Ken Fine sarà il nuovo Ceo. Con oltre 20 anni di esperienza alla direzione di imprese SaaS B2B attraverso una crescita coronata dal successo, Ken guiderà Affinity alla fase successiva di innovazione ed espansione. “Sono orgoglioso dell’impresa che abbiamo creato e dei risultati conseguiti dalle nostre persone. Mentre continuiamo a trasformare il settore dei capitali privati, sapevamo di avere bisogno di un dirigente con una lunga esperienza nella direzione di software house ad alta crescita che servono le aziende”, racconta Ray Zhou, co-fondatore di Affinity. “Ken vanta una storia comprovata di risultati positivi ottenuti nella crescita di varie aziende. La sua leadership sarà fondamentale nel dare impulso a Affinity attraverso le nostre prossime fasi di crescita e Shubham e io siamo molto lieti di dargli il benvenuto in Affinity.”

Business Wire
May 23rd, 2024
Samenvatting: Affinity Benoemt Ken Fine Tot Chief Executive Officer

SAN FRANCISCO LONDEN--(BUSINESS WIRE)--Affinity, het relatie-intelligentieplatform voor dealmakers, heeft vandaag aangekondigd dat Ken Fine de nieuwe CEO wordt. Met meer dan 20 jaar ervaring in het leiden van B2B SaaS-bedrijven door succesvolle groei, zal Ken leidinggeven aan Affinity op weg naar het volgende hoofdstuk van innovatie en expansie. “Ik ben trots op het bedrijf dat we hebben opgebouwd en wat ons team heeft bereikt. Terwijl we het particuliere kapitaallandschap blijven transformeren, wisten we dat we een leider nodig hadden met een sterke ervaring in het opschalen van snelgroeiende enterprise-softwarebedrijven,” aldus Ray Zhou, medeoprichter van Affinity. “Ken brengt Affinity een staat van dienst vol succes bij groeibedrijven. Zijn leiderschap zal een belangrijke rol spelen bij het voortstuwen van Affinity door onze volgende groeifasen, en Shubham en ik zijn verheugd hem in het team te mogen verwelkomen.”

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