Age Bold

Age Bold

Personalized online workouts to reduce falls

Overview

Bold creates personalized, science-backed online exercise programs tailored for older adults to improve balance, build strength, and reduce pain with a specific aim to lower fall risk. The programs are delivered online and can be accessed by eligible participants at no cost through partnerships with health plans, after users check their eligibility on Bold’s website. The service works by providing individualized workouts designed to address age-related balance and strength deficits, with evidence showing a 46% reduction in falls. Unlike many fitness programs, Bold operates through insurer partnerships, offering its plans as a covered benefit to plan members while insurers benefit from potential reductions in fall-related healthcare costs. Ultimately, Bold’s goal is to help aging individuals stay safer and more active by preventing falls and improving overall well-being.

About Age Bold

Simplify's Rating
Why Age Bold is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$27M

Headquarters

Los Angeles, California

Founded

2019

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Simplify's Take

What believers are saying

  • Bold launched GLP-1 prescriptions on July 8, 2026, expanding revenue per member.
  • Mass Advantage expanded Bold across its entire membership on August 28, 2025.
  • The April 8, 2026 CMO hire strengthens clinical credibility with MA plans and ACOs.

What critics are saying

  • Noom and Omada are bundling Medicare offerings, compressing Bold's payer differentiation.
  • Bold still relies on health-plan contracts; a few renewals can break growth quickly.
  • If GLP-1 weight loss drives sarcopenia harms, regulators and payers can shelve expansion.

What makes Age Bold unique

  • Bold owns Medicare Advantage distribution and reaches 12 million eligible seniors nationwide.
  • Its evidence-based programs combine exercise, nutrition, provider care, and GLP-1 support.
  • Bold targets fall prevention and frailty, a sharper niche than broad wellness apps.

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Funding

Total Funding

$27M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$17M
Age Bold
$30M
Kalshi

Benefits

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

1%

2 year growth

5%
PR Newswire
Jul 8th, 2026
Bold adds GLP-1 prescriptions to virtual weight management programme for seniors

Bold, an AI-enabled healthy ageing company, has expanded its virtual weight management programme for seniors to include GLP-1 prescriptions. The service, launched as part of the CMS Bridge programme, combines medication with personalised strength training, nutrition support, and ongoing provider care to address muscle loss risks in older adults. The programme pairs GLP-1 drugs with comprehensive lifestyle support designed to preserve muscle mass and reduce frailty. Bold will prescribe only FDA-approved drugs without markup, prioritising safety and affordability. Members receive monthly check-ins with care teams and access to providers through Bold's app. Bold works with Medicare Advantage plans and ACOs, serving over 12 million eligible seniors. The company reports clinical results showing up to $1,500 in cost reduction within a year and up to 40% reduction in falls and related hospitalisations.

PR Newswire
Apr 8th, 2026
Dr Palakodeti joins Bold as CMO to scale AI-enabled healthy ageing platform for seniors

Bold, an AI-enabled healthy aging company for seniors, has appointed Dr Sandeep Palakodeti as chief medical officer. He will expand Bold's care model, build relationships with Medicare Advantage plans and accountable care organisations, and drive clinical outcomes across diverse populations including polychronic and dual-eligible members. Dr Palakodeti brings over 20 years of experience in value-based care and healthcare innovation. He previously served as founding chief medical officer at Hopscotch Health and held leadership positions at Mayo Clinic, University Hospitals and CareMore Health. Bold partners with Medicare Advantage plans and accountable care organisations to improve outcomes for ageing populations, serving over 12 million eligible seniors. The company reports up to $1,500 in total cost of care reduction within a year and up to 40% reduction in falls and related hospitalisations.

The Bridge
Sep 25th, 2023
シニアフィットネス「Bold」に注目が集まる2つの理由/Gb Tech Trend

1,700万ドルの調達発表した「Bold」Image Credit: Bold. 本稿は独立系ベンチャーキャピタル、グローバル・ブレインが運営するサイト「GB Universe」に掲載された記事からの転載. 今週の注目テックトレンド

MedCity News
Sep 13th, 2023
Medicare Startup Prioritizing 'Movement As Medicine' Snags $17M

Bold, a Los Angeles-based company offering a healthy aging platform for older adults, closed a Series A funding round led by Rethink Impact.

FinSMEs
Sep 12th, 2023
Bold Raises $17M in Series A Funding

In conjunction with the funding, Jenny Abramson, Founder and Managing Partner of Rethink Impact, is joining Bold's Board of Directors.

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