AiFi

AiFi

AI-powered autonomous shopping solutions for retailers

About AiFi

Simplify's Rating
Why AiFi is rated
B
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$106M

Headquarters

Burlingame, California

Founded

2016

Overview

AiFi provides technology solutions for the retail industry by using artificial intelligence to create autonomous shopping experiences. Their products utilize computer vision to understand and interpret the retail environment, allowing for a smooth and automated shopping process. AiFi offers three main solutions: retailers can retrofit their existing stores with AiFi's technology, install a fully assembled portable store, or implement an AI-powered frictionless checkout system in new locations. This flexibility allows retailers to modernize their operations with minimal disruption. Additionally, AiFi provides exclusive shopper analytics that help retailers track customer behavior and optimize their operations. The company's goal is to enhance the shopping experience and improve efficiency for retailers through customizable AI solutions.

Simplify Jobs

Simplify's Take

What believers are saying

  • AiFi's partnership with Mastercard enhances seamless payment solutions in autonomous stores.
  • Recognition as Forbes' Best Startup Employers 2024 attracts top talent and investors.
  • Global expansion with stores in Abu Dhabi and Berlin shows successful international strategy.

What critics are saying

  • Increased competition from Autonomo Technologies may lead to market share loss.
  • Sam's Club's AI-powered checkout expansion could reduce AiFi's competitive edge.
  • International expansion exposes AiFi to geopolitical risks and regulatory challenges.

What makes AiFi unique

  • AiFi uses 100% computer vision for autonomous shopping, unlike competitors relying on sensors.
  • AiFi offers customizable, portable stores, providing flexibility for diverse retail environments.
  • AiFi provides exclusive shopper analytics, similar to e-commerce, enhancing retailer insights.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$106M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$65M
AiFi
$100M
ClickUp

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 2%

2 year growth

↑ 5%
PYMNTS
May 9th, 2025
Lori’S Gifts Launches Checkout-Free Hospital Retail Stores

Lori’s Gifts, one of the nation’s largest operators of hospital gift shops, rolled out fully automated, checkout-free stores as the next step of its expansion into the healthcare retail market. Called GO Market by Lori’s, these gift shops will open in small hospitals where a staffed store is not financially feasible, according to the retailer, [] The post Lori’s Gifts Launches Checkout-Free Hospital Retail Stores appeared first on PYMNTS.com.

National Seniors Australia
Mar 7th, 2025
How AI is changing shopping

The technology that lets you bypass the checkout has been developed by a company called AiFi (pronounced "eye-fi"), which has partnered with Mastercard to create a seamless shopping experience.

Sports Business Journal
Feb 25th, 2025
AiFi adds grab-and-go store to State Farm Arena

AiFi was named one of SBJ's 10 Most Innovative Sports Tech Companies, part of the third annual class of honorees that will be recognized during next week's SBJ Tech Week.

Benzinga
Dec 13th, 2024
Autonomo Technologies appoint ex AiFi General Manager as Global Vice President

Rehman joins Autonomo from AiFi Inc where he was the GM for UKI, Nordics, Baltics and Middle East.

PYMNTS
May 9th, 2024
Sam’S Club Scans The Future With Ai-Powered Checkout Technology

In the battle for the future of shopping, Sam’s Club is betting on artificial intelligence. Since January, the Walmart-owned retailer has rolled out AI-powered checkout technology at over 120 stores. Using a combination of AI, computer vision and digital tech, Sam’s Club’s system identifies what’s in a shopping cart, confirming customers have paid for their items without requiring an associate to check their purchases before leaving the store. The technology, first unveiled at the Consumer Electronics Show, promises to transform the grocery shopping experience

Recently Posted Jobs

Sign up to get curated job recommendations

AiFi is Hiring for 2 Jobs on Simplify!

Find jobs on Simplify and start your career today

đź’ˇ
We update AiFi's jobs every few hours, so check again soon! Browse all jobs →