A

AiFi

Autonomous retail AI via computer vision

Overview

AiFi builds autonomous shopping systems for retailers using 100% computer vision. Its products allow retailers to retrofit existing stores, deploy fully assembled portable stores, or install an AI-powered frictionless checkout in new locations. The technology visually interprets the store environment to track products and shopper behavior, enabling automated shopping and analytics. The platform offers exclusive shopper analytics that map awareness, consideration, and conversion to help retailers optimize operations. Compared with competitors, AiFi provides end-to-end, configurable solutions across multiple formats (retrofitting, portable stores, and frictionless checkout) and emphasizes pure AI-driven visibility and analytics without relying on traditional hardware mixes. The goal is to help retailers modernize operations, increase efficiency, and improve the shopping experience through autonomous, data-driven solutions.

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About AiFi

Simplify's Rating
Why AiFi is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$106M

Headquarters

San Francisco, CA

Founded

2016

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What believers are saying

  • On March 11, 2026, AiFi launched an autonomous market at Manchester’s Co-op Live arena.
  • AiFi opened the first fully autonomous U.S. campground store at RV@Olympic in October 2026.
  • September 10, 2025 CEO handoff to JD Falcão kept customer partnerships and growth targets intact.

What critics are saying

  • ZoomInfo-style rivals and Amazon Just Walk Out compress margins through stronger retail incumbents.
  • AiFi’s last disclosed funding was 2022; capital scarcity constrains hardware-heavy expansion.
  • If autonomous-store pilots stall, 114-person AiFi cannot outspend Amazon, Instacart, or Standard AI.

What makes AiFi unique

  • AiFi’s 100% computer-vision checkout runs anonymous, camera-only autonomous stores.
  • Microsoft Azure and Verizon partnerships give AiFi enterprise-grade cloud and connectivity distribution.
  • AiFi spans retrofits, portable stores, and arena deployments across retail, sports, and camping.

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Funding

Total Funding

$106M

Above

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$65M
$65M
$100M

Benefits

  • Remote Work Options

Growth & Insights and Company News

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Retail Technology Innovation Hub
Oct 23rd, 2026
AiFi technology powers RV@Olympic camp site store in Port Angeles, Washington.

AiFi technology powers RV@Olympic camp site store in Port Angeles, Washington. AiFi has partnered with RV@Olympic camp site and resort in Port Angeles, Washington, USA on the launch of a checkout free store. In a LinkedIn post, AiFi said: "It's 9 PM near Olympic National Park and you've just realised you're out of snacks for tomorrow's 6am hike. Most campground stores closed hours ago. At RV@Olympic in Port Angeles, Washington, guests can still walk over and get some." It added: "We've partnered with RV to open the first fully autonomous campground store in the United States. Guests walk in, take what they need, and leave. AiFi's spatial intelligence platform handles checkout in real time, so nobody has to staff a register overnight." "A staffed store here would run 9am to 5pm. Today, 56.6% of the store's revenue comes in outside those hours. A store that closes at 5pm sends most of that demand back to the campsite empty-handed." 2026 RTIH Innovation Awards The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Retailtechinnovationhub received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector. Congratulations to all those who made it through the initial submission process! It's now over to its star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am. No comments yet.

Asia Casino
Oct 8th, 2025
The Mill Adventure Appoints Gerardo Prieto as Chief Information Security Officer

The Mill Adventure appoints Gerardo Prieto as Chief Information Security Officer. The Mill Adventure appoints Gerardo Prieto as Chief Information Security Officer, strengthening its commitment to advanced protection and compliance in iGaming. Technology-focused platform provider The Mill Adventure (TMA) has appointed Gerardo Prieto as its new Chief Information Security Officer (CISO), underlining the company's commitment to offering the highest levels of protection for its partners and their customers. Prieto will spearhead a new security team at TMA, establishing and rolling out security pillars that will provide its partners with proactive protection against malicious attacks. He will also lead the strategy for navigating the complex regulatory landscape, integrating stringent data protection and privacy standards into TMA's core security framework. Prieto is an experienced security leader who has successfully designed a series of robust security programmes, finding innovative solutions to complex security challenges. In previous roles, he has served as Director of Technology at Agora: The Worldwide Awards and Information Security Director at AI software development specialist Aifi, leading the strategy and execution across a wide range of areas. The appointment of Prieto reflects The Mill Adventure's commitment to supporting customers in regulated iGaming markets with a solution that leverages advanced technology to protect from harmful actors and navigate complex regulatory challenges. Currently active in Germany, Austria, Malta and Sweden, TMA is also live in Georgia through a local B2B partnership and will soon launch in Portugal, Ontario (Canada), Netherlands and Estonia. TMA is a Malta-based iGaming platform provider that places a strong focus on technical expertise, full compliance in regulated markets and a partnership-led approach to success. The company's groundbreaking innovations include SmartLobbies, a fully automated casino lobby management system powered by AI, and Betpool. This social feature allows users to pool funds for a shared iGaming experience across casino, live casino and sportsbook. The platform also leverages real-time Business Intelligence tools that allow operators to continually monitor, analyse and optimise performance within a true omnichannel offering full regulatory support across multiple jurisdictions. Gerardo Prieto, Chief Information Security Officer at The Mill Adventure, said: "I am delighted to have been appointed to the role at The Mill Adventure, a company that has real ambition to grow its presence in regulated markets worldwide. "It's my strong belief that security is built by great people, and I am grateful that the team here fits that bill perfectly. There's a fantastic energy and drive here to succeed and create the future of iGaming, with security at its core." Dario Arruda, Co-founder and CEO at The Mill Adventure, said: "We are thrilled to welcome Gerardo Prieto to The Mill Adventure as our new Chief Information Security Officer, leading a team of experts who will be integral to our success. "His appointment underscores our commitment to providing the highest levels of protection and future-proofing for our ambitious partners and their customers." For more information about The Mill Adventure, visit themill.io.

Stadium Tech Report
Aug 22nd, 2025
'Walk-up' checkout-free stands starting to proliferate as AiFi, Zippin announce new stadium stores

The same stands with the new AiFi technology apparently are still popular, with AiFi claiming 18,000 items were purchased at the stores during the Wrestlemania event there in May.

PYMNTS
May 9th, 2025
Lori’S Gifts Launches Checkout-Free Hospital Retail Stores

Lori’s Gifts, one of the nation’s largest operators of hospital gift shops, rolled out fully automated, checkout-free stores as the next step of its expansion into the healthcare retail market. Called GO Market by Lori’s, these gift shops will open in small hospitals where a staffed store is not financially feasible, according to the retailer, [] The post Lori’s Gifts Launches Checkout-Free Hospital Retail Stores appeared first on PYMNTS.com.

National Seniors Australia
Mar 7th, 2025
How AI is changing shopping

The technology that lets you bypass the checkout has been developed by a company called AiFi (pronounced "eye-fi"), which has partnered with Mastercard to create a seamless shopping experience.

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