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aka

Full-service agency for live entertainment campaigns

Overview

AKA NYC is a full-service advertising agency focused on live entertainment, arts and culture, attractions and destinations, and sports. It creates cross-platform campaigns by combining storytelling with data-driven insights to connect audiences with real experiences, delivering campaigns that drive measurable results. The agency differentiates itself through deep expertise in entertainment and cultural sectors, a content-forward approach, and a track record with iconic clients like Broadway shows, The Metropolitan Museum of Art, The New York Botanical Garden, and the Harlem Globetrotters. The goal is to help brands reach audiences, tell authentic stories, and build real emotional connections that translate into engagement and attendance.

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About aka

Simplify's Rating
Why aka is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareCybersecurity

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

United States

Founded

2008

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Simplify's take

What believers are saying

  • AKA expanded paid media leadership on August 4, 2026, deepening search and programmatic capability.
  • September 8, 2026 client-services hires strengthen execution for theater accounts and new wins.
  • Two 2026 New York Emmy nominations validate creative quality and support premium pricing.

What critics are saying

  • AKA depends heavily on Broadway and culture demand; a weak 2027 season hurts revenue.
  • Furze’s global consolidation can disrupt client service during the 2026-2027 reorganization.
  • Google, Meta, and TikTok algorithm changes can erase AKA’s performance advantage quickly.

What makes aka unique

  • AKA specializes in live entertainment, arts, and attractions, not generic brand advertising.
  • Liz Furze’s September 18, 2026 global CEO appointment links UK and U.S. teams.
  • AKA’s paid media and business intelligence stack supports integrated, data-driven audience acquisition.

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Benefits

  • Health Insurance

Company News

blooloop
Apr 15th, 2026
AKA promotes Kaila Stokes to group account director.

AKA promotes Kaila Stokes to group account director. AKA, an award-winning, full-service advertising agency working across the arts & entertainment, leisure, travel, retail, and tourism sectors, has announced the promotion of Kaila Stokes to the role of group account director. This is her third promotion in less than five years, highlighting the agency's focus on developing bold, business-driving client leaders from within. Since joining AKA, Stokes has advanced from project manager to account supervisor and ultimately to client services director. She rapidly gained a reputation for delivering integrated campaigns with accuracy, strengthening client relationships, and supporting growth in AKA's arts, attractions, and sports sectors. Recognising a committed leader. In her new role as group account director, Stokes will oversee a chosen group of client relationships, steering campaigns from strategy to execution in close collaboration with AKA's business intelligence, media, and creative teams. "Kaila is an outstanding and deeply committed leader," says Kevin Bradley, senior vice president for arts and culture at AKA US. "She brings sharp strategic instincts, strong client judgment, and the ability to move complex work forward with clarity and confidence. Clients trust her. Teams rely on her. This promotion reflects the positive impact she brings to AKA every day." "I'm honored to step into this role and continue advancing ambitious, integrated work for our clients," adds Stokes. "AKA's 16+ years of getting people to go places creates a powerful advantage for the brands and organizations we serve. I look forward to deepening our partnerships and helping shape continued growth across the categories we lead." This announcement follows the appointment of Marc Jablonski to the role of vice president of business strategy earlier this month, recognising his role in developing the agency's data and analytics capabilities. Moving forward, he will define the long-term vision for data, analytics, and research to guide AKA's planning, client growth, and investment strategy. Charlotte Coates Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

AKA
Oct 25th, 2023
AKA Wins 2023 Muse Creative Awards

AKA wins 2023 Muse Creative Awards.

AKA
Feb 2nd, 2023
New York, New York Launches Splashy Broadway Trailer

AKA partnered with Final Cut, Machine Sound, Significant Others, and DMS to create a spectacular celebration of a singular city, full of complex 3D and 2D VFX, stunning sound design, and inventive production design that brings the soul of this new musical to life—before rehearsals, set construction, and costume builds began.

AKA
Nov 18th, 2022
AKA NYC Announces New Senior Leaders To Drive Agency Integration

Melanie Brister joins AKA from Sotheby’s, the world’s premier destination for art and luxury, where she led social media and communications initiatives.

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