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Altruist builds a tech platform for Registered Investment Advisors (RIAs) to run their practice more efficiently. Its core tools include a streamlined tech stack with live chat support, commission-free fractional share trading, a model marketplace, and an automated rebalancer, helping RIAs serve more clients at lower costs. The platform also offers fast onboarding and quick access to investment management information, plus original content for independent advisors. Altruist’s business model offers its services for free to attract a large RIA user base and then monetizes through a vertically-integrated custodian service that reduces overhead for RIAs. The company differentiates itself by combining a free, easy-to-use software suite with integrated custodial services and practical resources, focused specifically on the needs of RIAs. Its goal is to help RIAs grow their business, improve client experiences, and lower operating costs by providing a centralized, cost-effective platform.
Industries
Data & Analytics
Enterprise Software
Fintech
Financial Services
Company Size
501-1,000
Company Stage
Series F
Total Funding
$601.5M
Headquarters
Culver City, California
Founded
2018
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Total Funding
$601.5M
Above
Industry Average
Funded Over
6 Rounds
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Hybrid Work Options
Unlimited Paid Time Off
Paid Parental Leave
Stock Options
Altruist, an upstart custodian and registered investment advisory platform, is challenging industry giants with AI-powered technology and competitive pricing. The firm's Hazel AI tools, which automate tasks like tax planning and client notifications, sparked a Wall Street reaction in February when shares of rivals Charles Schwab, LPL Financial and Raymond James dropped after its announcement. Early adopter Alex Chalekian of Lake Avenue Financial predicts Altruist's platform will replace existing tools, comparing it to the iPhone displacing BlackBerry. However, questions remain about scale: the 8-year-old company serves only 6,500 financial advisors across 4,000 registered investment advisors. Last year, Altruist raised $152 million in Series F funding at a $1.9 billion valuation, two years after acquiring brokerage firm Shareholders Service Group.
Altruist has opened a waitlist for early access to its AI-powered financial planning feature within Hazel, its AI platform. The tool can create comprehensive financial plans in minutes, compared to the typical 18 hours required manually, according to Ken Vincent, head of business at Hazel. The company will onboard an initial cohort of advisory firms in the coming weeks before a general launch expected in August. Pricing will mirror its tax planning capability, ranging from $50 per seat monthly for standalone use to $125 with tax planning included. Hazel is custodian-agnostic, allowing advisors to use the platform without custodying assets with Altruist. CEO Jason Wenk emphasised the tools are designed to help advisors serve more clients better, not replace them. This follows Hazel's February launch of an AI tax planning agent.
Alts2Wealth activity continues to be robust. Here is a quick summary of recent Alts2Wealth activity: * Altruist launches fully integrated alternatives capabilities in partnership with Blackstone, KKR, JPAM * Franklin adds alternative assets models with Corastone * RFG partners with iCapital for alternatives * Morningstar partners with Apollo, Franklin Templeton and J.P. Morgan Asset Management to launch public/private model portfolios * Stepstone and PitchBook launch private asset benchmarking product * Robinhood's Venture Fund I (RVI) is up 78% from issuance last March, if anyone is watching. Although it is off over 40% from it's high. Knote: Just about everyone has Alts2Wealth on their 2026 roadmap and WealthTech Strategy Partners LLC is starting to see people executing. Let's hope the money follows.
Altruist, a wealth platform for independent advisors, is expanding its services to include alternative assets, margin, options and faster money movement capabilities. The additions aim to help advisors offer strategies previously accessible only to large investors. The alternatives marketplace launches with strategies across private equity, real estate and infrastructure from Blackstone, J.P. Morgan Asset Management, KKR and Pantheon. Advisors can manage all documentation, reporting and billing within the platform, eliminating the need for multiple systems. Altruist charges no custody fees for partner funds at launch. Alternative strategy data integrates directly into client portfolios alongside traditional assets. Later this year, the platform will add margin loans, options trading and expanded money movement features including direct deposit and digital cheques. The Los Angeles-based company combines self-clearing brokerage with software for account management and trading.
Altruist is launching a beta of a new affiliation model that provides advisors with compliance, custody and operational infrastructure to build independent practices without establishing their own firms. The company plans a broader launch in autumn. The firm has filed with the Securities and Exchange Commission to create Altruist Advisors, a registered investment advisor, and is awaiting regulatory approval. Advisors will affiliate as investment advisor representatives under a 1099 structure whilst maintaining client relationships and operating under their own brands. Altruist will handle SEC registration, ADV filings, marketing review, trade oversight and insurance coverage. Advisors receive access to Altruist's custodial platform and AI product, Hazel. The model targets advisors with $25 million to hundreds of millions in assets, particularly breakaway brokers seeking independence without operational burdens.
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Industries
Data & Analytics
Enterprise Software
Fintech
Financial Services
Company Size
501-1,000
Company Stage
Series F
Total Funding
$601.5M
Headquarters
Culver City, California
Founded
2018
Find jobs on Simplify and start your career today