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Amass

Direct-to-consumer premium botanics and gifting

Overview

AMASS is a premium botanics brand that targets the wellness and luxury goods markets. It offers a range of plant-based products including Dry Gin, Botanic Vodka, personal care items, candles, and bath salts, sold chiefly through its website and via corporate gifting services. The products work by using thoughtfully chosen botanicals and vegan, gluten-free formulations to support daily self-care and rituals. Unlike many competitors, AMASS combines high-quality botanical ingredients with a direct-to-consumer model and a dedicated corporate gifting program, emphasizing plant-powered wellness within a luxurious lifestyle context. The company’s goal is to provide sophisticated, plant-based products that enhance well-being and everyday rituals for individual customers and corporate clients alike.

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About Amass

Simplify's Rating
Why Amass is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer Goods

Company Size

51-200

Company Stage

IPO

Headquarters

Santa Maria, CA

Founded

2018

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Simplify's take

What believers are saying

  • Q3 2026 revenue reached $5.3 million, up 30%, beating guidance by 20%.
  • Electrolytes hit a $429,000 annualized run rate and gained Great Lakes distribution.
  • Management targets $18.5 million fiscal 2026 revenue and $22.2 million in fiscal 2027.

What critics are saying

  • AMASS still relies on tiny electrolyte revenues, only $36,000 first month in 2026.
  • The HpO deal remains unclosed, leaving integration and valuation risk through 2027.
  • Direct listing without fresh capital leaves AMSS exposed if growth misses $22.2 million guidance.

What makes Amass unique

  • AMASS sells alcohol, non-alcohol, and functional hydration under one premium botanical platform.
  • Its May 2026 Electrolyte Mixers extend the brand into zero-sugar wellness occasions.
  • The planned HpO stake adds plant-based protein water exposure and category breadth.

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Funding

Total Funding

$3.5M

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
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Stock Price

Company News

Associated Press
Oct 6th, 2026
AMASS Brands Q3 revenue hits $5.3M, up 30% and beating guidance by 20%

AMASS Brands Inc. reported preliminary third-quarter net revenue of approximately $5.3 million, up 30% year-over-year from $4.1 million. The California-based beverage company exceeded its guidance of at least $4.4 million by approximately 20%. Core brand net revenue grew 67% to $3.8 million. The Wine & Spirits segment generated $4.7 million in revenue, up 18%, whilst the Non-Alcoholic and Functional segment increased more than fivefold to $0.6 million, supported by the May launch of AMASS Electrolytes. Good Twin non-alcoholic wine retail sales grew 144% year-over-year, whilst Pizzolato maintained its position as the number one organic sparkling wine in the US with 29% market share. The company expects to report full third-quarter results by 16 November 2026.

Associated Press
Jul 16th, 2026
AMASS electrolyte mixers hit $429K annual run rate in month one, launches Tonic and Transfusion flavours

AMASS Brands Group launched two limited edition flavors in its electrolyte mixers line: Tonic and Transfusion. The ready-to-drink products are now available through the company's direct-to-consumer channel. In its first full month following a May 2026 debut, the AMASS Electrolyte Mixers line generated approximately $36,000 in gross revenue across direct-to-consumer and wholesale channels, representing a $429,000 annualized run rate. Both new flavors contain essential electrolytes and Pacific sea salt, with significantly reduced sugar compared to leading competitors. AMASS Tonic has 82% less sugar than leading tonic water mixers, whilst AMASS Transfusion contains 66% less sugar than its competitor. The products are formulated without artificial sweeteners, colours, or flavours, and are non-GMO, vegan, and gluten-free. They can be consumed as standalone beverages or mixers with alcoholic or non-alcoholic spirits.

Yahoo Finance
Jun 24th, 2026
AMASS Brands invests in hemp-derived THC beverage maker Afterdream for 15.67% stake

AMASS Brands Group has entered into a Simple Agreement for Future Equity investment in Afterdream, a hemp-derived THC beverage brand, securing rights to at least a 15.67% fully diluted ownership stake. Afterdream produces non-alcoholic beverages with organic lion's mane mushrooms and L-Theanine, currently distributed across seven US states and over 100 accounts nationally. The brand has shown strong direct-to-consumer performance, with returning customer rates reaching 42% year-to-date and gross sales rising 43% over 90 days. The SAFE investment does not immediately issue shares and will convert into equity after a future qualifying financing event. AMASS CEO Mark Thomas Lynn said the investment positions the company at the forefront of the growing hemp-derived THC beverage category.

Minichart
Jun 24th, 2026
AMASS Brands raises $1.43M via SAFE with $7.5M valuation cap, files amendment to terms

AMASS Brands has invested $1.43 million in AfterDream via a Simple Agreement for Future Equity with a $7.5 million post-money valuation cap. The company subsequently executed a First Amendment confirming the valuation cap and conversion terms remain unchanged. The SAFE will convert into preferred stock upon an equity financing, liquidity event or dissolution. Conversion occurs at the lower of the valuation cap price or the price paid by new investors in future financing rounds. SAFE holders receive liquidation preference over common stock but rank equally with other preferred stockholders. The investment introduces potential dilution for existing shareholders and establishes a valuation benchmark for future fundraising. The SAFE does not confer voting rights until conversion, and the investor must be accredited under Regulation D.

Yahoo Finance
May 27th, 2026
Good Twin becomes US's #1 organic non-alcoholic wine brand with 122% sales growth

AMASS Brands Group announced that Good Twin has become the top organic non-alcoholic wine brand in the US by dollar share, according to Nielsen. The brand now holds 35.43% of the organic non-alcoholic wine category, gaining 12.93 share points year-over-year. Good Twin's dollar sales increased 122% year-over-year, whilst volume grew 115%, significantly outperforming the organic non-alcoholic wine category's 41.1% growth. The brand ranks among the top 10 non-alcoholic wine brands by sales volume in the US. AMASS Brands Group, which trades on Nasdaq under the ticker AMSS, operates a multi-category beverage platform spanning non-alcohol, functional and alcohol 2.0 products. The company's portfolio also includes Summer Water Rosé, the number-one selling premium domestic rosé in the US.

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