About

AMASS offers a range of premium botanical products that focus on enhancing social and self-care rituals. Initially known for its Dry Gin and Botanic Vodka, the company has expanded to include personal care items, candles, and bath salts, all made from thoughtfully selected botanicals. AMASS targets both individual consumers looking for high-quality, plant-based products and corporate clients seeking premium gifting options. The brand operates in the wellness and luxury goods market, which has grown as consumers seek products that promote well-being. AMASS's products are vegan and gluten-free, appealing to health-conscious buyers. The company sells directly to consumers through its website and also provides corporate gifting services to help businesses enhance their employees' and clients' daily experiences. AMASS aims to create sophisticated, clean botanics that enrich modern life.

Simplify's Take

What believers are saying

• Expansion into non-alcoholic beverages taps into the growing mindful drinking trend.
• Acquisitions like Calirosa Tequila enhance AMASS's market reach in premium beverages.
• Rising demand for vegan and gluten-free products aligns with AMASS's offerings.

What critics are saying

• Increased competition from celebrity-backed brands could overshadow AMASS's market presence.
• Acquisition of WINC Inc. may stretch resources, impacting core botanics business.
• Cannabis-infused products like AMASS Afterdream may face regulatory challenges.

What makes Amass unique

• AMASS offers a unique blend of botanics in both alcoholic and non-alcoholic products.
• The company focuses on premium, plant-based, vegan, and gluten-free offerings.
• AMASS combines wellness and luxury, appealing to health-conscious and affluent consumers.

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