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Amaze Software

Amaze Software

Digital experience tool for marketing creation

About

Amaze provides a digital experience tool that enables users to create visually appealing landing pages for marketing purposes. The platform features a drag-and-drop editor and a wide selection of professionally designed templates, allowing users to customize their pages without needing technical skills. This makes it accessible for anyone to design and publish pages quickly, including link in bio pages, selling pages, and ad pages. Amaze stands out from competitors by focusing on ease of use and affordability, ensuring that even those with minimal experience can showcase their products and services effectively online. The goal of Amaze is to empower users to enhance their online presence and drive engagement and sales.

Company Stage

Series A

Employees

51-200

Industries

Consumer Software

Total Funding

$43.6M

Headquarters

N/A

Founded

2011


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Simplify's Take

What believers are saying

  • The recent $4.3 million equity investment will enable Amaze to aggressively expand and accelerate product development, promising significant growth opportunities.
  • Integration with TikTok and acquisition of Spring's 5.5 million creator stores can substantially increase Amaze's user base and market presence.
  • Partnerships with major retailers like Sam's Club highlight Amaze's potential to revolutionize the digital experience and customization market.

What critics are saying

  • The competitive landscape of digital experience tools is crowded, requiring Amaze to continuously innovate to maintain its edge.
  • Rapid expansion and integration of new acquisitions may pose operational and cultural challenges.

What makes Amaze Software unique

  • Amaze offers a user-friendly drag-and-drop editor and hundreds of professionally designed templates, making it accessible even to those with little to no technical expertise.
  • The integration with TikTok and acquisition of Spring positions Amaze uniquely within the creator economy, enhancing its reach and functionality.
  • Amaze's collaboration with Sam's Club to power their photo and customization services showcases its capability to handle large-scale, trend-reactive personalized product libraries.

Growth & Insights
Headcount

6 month growth

3%

1 year growth

5%

2 year growth

41%

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