Amaze Software

Amaze Software

Digital experience tool for marketing creation

About Amaze Software

Simplify's Rating
Why Amaze Software is rated
C+
Rated D- on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Company Size

51-200

Company Stage

Acquired

Total Funding

$86.4M

Headquarters

San Francisco, California

Founded

2011

Overview

Amaze Software provides a digital experience tool designed to enhance online marketing efforts. Users can create visually appealing landing pages using a drag-and-drop editor, which allows for easy customization of hundreds of professionally designed templates. This platform is accessible to everyone, including those with minimal technical skills, enabling them to quickly produce various types of pages such as link in bio, selling, and ad pages. Once created, these pages can be shared through any link. Amaze Software aims to make it simple and cost-effective for users to showcase their products and services online, helping them present a professional image.

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Funded Recently
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Simplify's Take

What believers are saying

  • The merger with Fresh Vine Wine opens new branding opportunities in the premium wine market.
  • Acquisition of Spring expands Amaze's reach with 5.5 million creator stores.
  • Recent equity investment accelerates product development and market expansion.

What critics are saying

  • Integration challenges with Fresh Vine Wine may delay new product launches.
  • Operational complexities from acquiring Spring could affect service quality.
  • Regulatory scrutiny on TikTok integration may limit its effectiveness in some regions.

What makes Amaze Software unique

  • Amaze Software offers an all-in-one commerce solution for creators worldwide.
  • Integration with TikTok enhances creator monetization on a platform with 1 billion users.
  • Amaze's collaboration with Sam's Club revolutionizes retail customization using AI technology.

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Funding

Total Funding

$86.4M

Above

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Company Equity

Flexible Work Hours

Health Insurance

Growth & Insights and Company News

Headcount

6 month growth

↑ 4%

1 year growth

↑ 4%

2 year growth

↑ 6%
Stock Titan
Mar 10th, 2025
Fresh Vine Wine Acquires Amaze for $75M

Fresh Vine Wine (NYSE: VINE) has acquired Amaze Software in a $75 million equity exchange. The merger combines Amaze's e-commerce tech with Fresh Vine's brand, enabling creators to launch exclusive wine labels and access a broader product catalog. The platform, integrated with major social platforms and Adobe Express, operates in North America, Europe, Australia, and India, aiming to transform the creator economy by offering new monetization channels and sustainable business opportunities.

Stock Titan
Nov 4th, 2024
Fresh Vine Wine and Amaze Merge

Fresh Vine Wine and Amaze Software have signed a definitive merger agreement, combining Fresh Vine's premium wine expertise with Amaze's creator-powered commerce technology. This merger will allow creators to launch branded wine and spirits through Amaze's platform, which supports over 14 million creators on platforms like YouTube and TikTok. Aaron Day, Amaze's CEO, will lead the combined entity, pending SEC approval, to expand creator revenue streams.

The Dead Pixels Society
Jul 4th, 2023
Amaze integrates with TikTok – The Dead Pixels Society

Inc., the world’s leading creator commerce platform, and parent company of the Amaze, Spring, and Outfts platforms, joins forces with TikTok to unveil an integration.

Tubefilter
Nov 10th, 2022
Amaze acquires Spring and its 5.5 million creator stores

Two companies in the creator economy are uniting. Landing page builder Amaze has acquired merch platform Spring.

Business Wire
Oct 3rd, 2022
Sam’S Club Poised To Capture Bigger Share Of Photo And Printing Customization Business

BENTONVILLE, Ark.--(BUSINESS WIRE)--Sam’s Club today launched its expanded Photo and Customization Services, giving its members access to professional photographers, enhanced photo printing services, as well as made-to-order apparel and home goods, making Sam’s Club the first to do so in the warehouse space. The new online member experience, powered by Amaze Software, includes updated product editors, AI-enabled technology, and a trend-reactive personalized product library that shortens design and creation time allowing members to purchase what they're looking for, faster. Additionally, Sam’s Club has partnered with Shoott to provide members the convenience of finding and booking local photographers to capture life’s special moments easily. “We’re creating experiences and offerings that allow us to revolutionize the photo and customization category at retail for our members,” said Charles Moore II, Omni Senior Merchandising Director, Photo and Customization, Sam’s Club. “With partners like Amaze Software and Shoott, we’re positioned to transform our services into a next-gen personalized product and photo shopping experience. Knowing our members can capture and make memories in a flash is exciting.”

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