Amaze Software

Amaze Software

Digital experience tool for marketing

About Amaze Software

Simplify's Rating
Why Amaze Software is rated
C+
Rated D- on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Company Size

51-200

Company Stage

Acquired

Total Funding

$86.4M

Headquarters

San Francisco, California

Founded

2011

Overview

Amaze provides a digital experience tool designed to enhance online marketing efforts. Users can create visually appealing landing pages using a drag-and-drop editor, which allows for easy customization of hundreds of professionally designed templates. This platform is accessible to everyone, including those without technical skills, enabling them to quickly build various types of pages such as link in bio, selling, and ad pages. Once created, these pages can be shared through any link. Amaze stands out from competitors by focusing on user-friendliness and affordability, making it simple for anyone to showcase their products or services online. The goal of Amaze is to empower users to present their offerings in a professional manner, enhancing their online presence and driving engagement.

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Simplify's Take

What believers are saying

  • Integration with AI tools enhances user experience with tailored product recommendations.
  • The rise of social commerce expands Amaze's reach and sales channels.
  • Amaze's partnership with Fresh Vine Wine opens new monetization channels for creators.

What critics are saying

  • TikTok integration may face challenges due to potential platform policy changes.
  • The Fresh Vine Wine acquisition could lead to strategic misalignments and cultural clashes.
  • The new equity investment may not suffice for aggressive expansion and development goals.

What makes Amaze Software unique

  • Amaze offers an all-in-one commerce solution for creators to monetize their passion.
  • The platform supports over 14 million creators on YouTube and TikTok.
  • Amaze's drag-and-drop editor allows users to create professional landing pages quickly.

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Funding

Total Funding

$86.4M

Above

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Company Equity

Flexible Work Hours

Health Insurance

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 0%
The Charlotte Observer
May 1st, 2025
Amaze and Jamvana Announce Partnership for Musicians to Easily Build Online Merchandise Storefronts

NEWPORT BEACH, CA / ACCESS Newswire / May 1, 2025 / Amaze Holdings, Inc. (NYSE American:AMZE) ("Amaze" or the "Company"), a global leader in creator-powered commerce, today announced it is partnering with Jamvana to simplify the process for musicians to create and sell merchandise.

Finanzwire
Apr 24th, 2025
Amaze Welcomes Ezra Rosensaft, Former HBO and IDW Media Executive, as Chief Financial Officer

Amaze welcomes Ezra Rosensaft, former HBO and IDW Media executive, as Chief Financial Officer.

Modesto Bee
Apr 22nd, 2025
Amaze Expands Teespring Marketplace with Premium Lifestyle Fashion from Digital Brands Group, Inc.

NEWPORT BEACH, CALIFORNIA / ACCESS Newswire / April 22, 2025 / Amaze (NYSE American:AMZE) ("Amaze" or the "Company"), a global leader in creator-powered commerce, today announced a strategic partnership with Digital Brands Group, Inc. (OTC Markets:DBGI) ("Digital Brands Group"), a publicly traded company specializing in e-commerce and fashion.

Stock Titan
Mar 10th, 2025
Fresh Vine Wine Acquires Amaze for $75M

Fresh Vine Wine (NYSE: VINE) has acquired Amaze Software in a $75 million equity exchange. The merger combines Amaze's e-commerce tech with Fresh Vine's brand, enabling creators to launch exclusive wine labels and access a broader product catalog. The platform, integrated with major social platforms and Adobe Express, operates in North America, Europe, Australia, and India, aiming to transform the creator economy by offering new monetization channels and sustainable business opportunities.

Stock Titan
Nov 4th, 2024
Fresh Vine Wine and Amaze Merge

Fresh Vine Wine and Amaze Software have signed a definitive merger agreement, combining Fresh Vine's premium wine expertise with Amaze's creator-powered commerce technology. This merger will allow creators to launch branded wine and spirits through Amaze's platform, which supports over 14 million creators on platforms like YouTube and TikTok. Aaron Day, Amaze's CEO, will lead the combined entity, pending SEC approval, to expand creator revenue streams.

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