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Amber Electric

Automates home batteries and EV charging

Overview

Amber Electric connects Australian households to real-time wholesale electricity prices and automates home batteries and electric vehicles so customers charge when cheap renewable power is available and discharge when prices rise. Its system orchestrates and optimizes residential battery and EV charging, effectively creating a distributed demand-response network. It is differentiated by handling real-time price access and automated, grid-scale coordination of home storage, reportedly powering more than half of automated home batteries in Australia and supporting V2G capabilities in partnerships like E.ON Next in the UK. The company’s goal is to scale its automation technology to broaden access to cheaper green energy, grow across Europe, and keep expanding infrastructure and products that place households at the center of the energy transition.

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About Amber Electric

Simplify's Rating
Why Amber Electric is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnergyConsumer Software

Company Size

201-500

Company Stage

Series E

Total Funding

$150.6M

Headquarters

Melbourne VIC, Australia

Founded

2017

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Simplify's take

What believers are saying

  • September 2026 funding gives Amber growth capital for Australia and Europe expansion.
  • March 2026 E.ON Next launch and October 2026 GoodWe rollout deepen distribution.
  • ARENA's 1,000-home V2G program and 6,000-enquiry waitlist validate demand for vehicle-to-grid services.

What critics are saying

  • Wholesale pricing exposes customers to tariff shocks and political backlash during price spikes.
  • Europe expansion faces fragmented regulation; V2G, network tariffs, and warranties still need local approvals.
  • A competitor or utility copycat can bundle batteries, tariffs, and automation, commoditizing Amber's software.

What makes Amber Electric unique

  • September 2026 Series E backed by 1GT, Morgan Stanley, E.ON, ETF Partners, Innovation Victoria.
  • Amber runs Australia's largest residential battery automation network, orchestrating over half automated home batteries.
  • October 2026 GoodWe integration extends SmartShift to installed hardware without battery replacements.

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Funding

Total Funding

$150.6M

Below

Industry Average

Funded Over

12 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$245M
$250M
$1.3B
$1.5B

Benefits

  • Flexible Work Hours
  • Hybrid Work Options
  • Remote Work Options
  • Parental Leave
  • Mental Health Support
  • Stock Options
  • Professional Development Budget
  • Paid Vacation

Growth & Insights and Company News

6 month growth

4%

1 year growth

0%

2 year growth

0%
Smart Energy Council
Oct 13th, 2026
GoodWe ESA systems now compatible with Amber's SmartShift.

GoodWe ESA systems now compatible with Amber's SmartShift. * October 13, 2026 GoodWe and Amber announce the integration alongside distributor Greentech. (L to R) Dean Williamson - GoodWe, Sam Groves - Greentech, Carlos Garcia - Amber. GoodWe and Amber have launched their new integration, enabling access to Amber's SmartShift technology for compatible GoodWe ESA home energy storage systems. Australian households in ACT, NSW, SA, SE QLD and VIC with eligible GoodWe ESA battery systems now have a new way to put their stored energy to work. The integration between GoodWe and Amber is now publicly available. It follows extensive development, testing, and a staged beta program between the two companies. The integration connects compatible GoodWe ESA systems with Amber for Batteries and its SmartShift technology. This gives households access to wholesale electricity prices, automated battery optimisation, and wholesale feed-in tariffs. For existing GoodWe owners, the announcement is also relevant. Eligible systems already installed in Australian homes can gain access to SmartShift without replacing their existing battery hardware. How the integration works. Amber takes a different approach to traditional electricity retailing and virtual power plants (VPPs). Rather than offering fixed electricity and feed-in tariff rates, Amber gives customers direct access to wholesale electricity pricing. Its current subscription costs $25 per month, with no retail markup applied to electricity usage. For battery owners, SmartShift adds automated battery management to that wholesale pricing model. SmartShift considers forecast household consumption, expected solar generation, and wholesale electricity prices. It then creates and regularly updates a personalised plan for the household's battery. This allows a compatible GoodWe system to charge when electricity is cheaper and discharge when electricity becomes more valuable. It can also export stored energy when wholesale feed-in tariffs rise. Exporting a battery's stored energy back to the grid can offer potential savings and financial returns for households. When wholesale prices rise, so does the feed-in tariff. According to Amber, customers retain the revenue earned from battery exports, which can help offset electricity costs. Actual financial outcomes will vary depending on wholesale electricity prices, household energy use and battery operation. What the integration means for existing GoodWe customers The integration creates an additional opportunity for households that have already invested in compatible GoodWe ESA energy storage. Instead of operating solely around self-consumption or fixed charging schedules, eligible systems can respond dynamically to changing wholesale market conditions. This can be particularly valuable when wholesale prices move significantly throughout the day. When electricity is abundant and prices fall, SmartShift can identify opportunities to charge the battery. When demand rises and wholesale prices increase, stored energy can help avoid higher grid prices or be exported. SmartShift also considers the individual household rather than simply applying identical commands across every battery in its network. Importantly, customers retain control. Amber allows users to override SmartShift through its app, including options to charge, discharge, or preserve battery capacity. "GoodWe customers have been asking us about Amber compatibility for some time, so we're excited to see this integration become widely available," said Dean Williamson, Country Manager for GoodWe Australia and New Zealand. "Australians have made a significant investment in home energy storage, and they increasingly expect their battery to do more than simply store excess solar. This integration gives eligible GoodWe customers another way to use their system intelligently, respond to real energy market conditions, and potentially unlock greater value from the energy they generate and store." "It also reflects where the Australian energy market is heading. Smarter, connected energy systems can give households greater control while helping distributed energy resources respond more effectively to conditions across the grid." Tim Barson, Amber's Partnerships Manager, says, "We've built SmartShift in the world's leading home battery market, and one thing we've learned is that people want more choice in how they use the battery they've invested in. GoodWe is already in more than 100,000 Australian homes, and we've heard from plenty of those owners who want to use SmartShift. We're really pleased we can now give them that option." From beta testing to public availability. This release follows a staged testing and validation process between GoodWe and Amber. An initial beta testing program involving more than 350 GoodWe sites was successfully completed following months of testing. GoodWe and Amber subsequently expanded access while monitoring system performance ahead of broader availability. The integration currently supports GoodWe ESA home energy storage configurations. Customers should confirm their individual system through Amber's compatibility and enrolment process before switching. The integration also builds on GoodWe's growing focus on connected home energy management. It allows compatible GoodWe hardware to participate in an increasingly dynamic electricity market through third-party energy services. How GoodWe customers can join Amber. For new Amber customers, getting started begins by signing up with Amber as their electricity retailer. Once registered, customers provide details about their GoodWe system so Amber can confirm compatibility and begin device enrolment. Existing Amber customers can start the process through the Devices section of the Amber app. Customers may also need to authorise Amber to communicate with their GoodWe system. Their inverter must be online, and compatible systems should use the latest recommended GoodWe software and firmware. Customers who already participate in another VPP or battery optimisation program may need to leave that service before enrolling. Amber advises that device enrolment can take up to 10 business days after system details are provided. Metering changes or other site requirements may extend this timeframe. More control over when energy is bought, stored, and sold. Australia's rapid uptake of household batteries is changing what consumers expect from their home energy systems. A battery can already increase solar self-consumption and provide greater energy independence. Connecting that battery to dynamic energy pricing creates another potential source of value. For GoodWe households, the new Amber integration means compatible hardware can automatically respond to wholesale market conditions without owners constantly watching electricity prices themselves. Amber charges a $25 monthly subscription fee with no lock-in contract. With the GoodWe integration now available, existing and new GoodWe customers will have another option for taking greater control of how their stored energy works for them. Find out more. GoodWe customers interested in learning more about Amber for Batteries can check their system compatibility and find further information through Amber's website. GoodWe customers without an ESA system can join the Amber waitlist here. GoodWe and Amber will be exhibiting at All Energy Australia at MCEC in Melbourne on 28 and 29 October. Event information is available here. GoodWe will be at Stand EE135, and the Amber team will be at The Amber Brewhouse located directly opposite Doors 9 and 10. For further information, please contact: John Wright - Marketing Manager, GoodWe Australia +61 487 042 871 | [email protected] Madieson Ryan, Earned and Content Lead +61 427 477 337 E: [email protected] About GoodWe: GoodWe is a PV inverter and energy storage systems manufacturer listed on the Shanghai Stock Exchange (Stock Code: 688390). The company has more than 5000 employees located in 30 different countries and a team of over 1000 engineers working at its R&D centres to continuously optimise and advance energy storage technology. GoodWe reports that it has received credentials, awards and ratings from IHS Markit and Wood Mackenzie, a silver medal in sustainability from EcoVadis, and Tier 1 manufacturer recognition from BloombergNEF. In Australia, the company reports receiving top inverter and battery manufacturer awards from SunWiz for consecutive years, including recognition as the top inverter manufacturer for systems below 100 kW in 2025. GoodWe also reports receiving more than seven consecutive TÜV Rheinland "All Quality Matters" awards. Its portfolio includes products and solutions for residential, commercial and utility-scale PV systems. About Amber Amber is an Australian technology company with a mission to shift the world to 100% renewables. Amber gives customers access to the real-time dynamic electricity price and the technology to automate home batteries and EVs to use more lower-cost renewable power when it is available in the grid, and sell their excess renewable energy back to the grid at the same price as large generators earn. The technology enables customers to participate in the energy market through their household batteries and EVs, with potential financial benefits. Amber is providing this technology directly to consumers in Australia and in partnership with utilities internationally. Disclaimer: The above content has been provided by the featured member and is shared for information purposes only. Publication does not imply endorsement by the Smart Energy Council. Any questions regarding the information or claims contained in this communication should be directed to the member organisation.

TechStartups
Sep 21st, 2026
Australia-based Amber Electric raises €49M to turn home batteries into a distributed energy network.

Australia-based Amber Electric raises €49M to turn home batteries into a distributed energy network. Australia-based Amber Electric has raised €49 million in Series E funding, betting that the growing number of batteries in homes can become something much bigger: a distributed energy network capable of buying, storing, and selling electricity in response to grid demand. The round was led by Morgan Stanley Investment Management's 1GT climate private equity strategy, with participation from European energy group E.ON and existing investors ETF Partners and Innovation Victoria, the company announced on Monday. Reuters valued the financing at roughly $56.2 million. Amber said the round was nearly twice oversubscribed. The Melbourne-based company plans to use the fresh capital to grow its Australian business and push deeper into Europe, where its partnership with E.ON gives it a foothold in one of the largest electricity markets outside its home country. "This additional capital positions Amber to double down on our expansion across Europe," said Chris Thompson, co-founder and co-CEO of Amber. Amber's pitch starts with a simple shift in how households use electricity. Customers get access to real-time wholesale electricity prices, and the company's SmartShift software controls connected home batteries and electric vehicles. The system can charge batteries when renewable electricity is plentiful and prices are low, then sell stored electricity back to the grid when prices climb. That turns the economics of a home battery on its head. Instead of sitting in a garage primarily as backup storage or holding excess rooftop solar, the battery can become an active participant in the electricity market. One battery is a product. Thousands become infrastructure. That distinction helps explain why investors are putting more money behind Amber. The company says its software now manages more than half of Australia's automated home batteries, giving Amber a large testing ground for an idea utilities across Europe are beginning to pursue: coordinating thousands of small energy assets rather than relying solely on centralized generation. "This additional capital positions Amber to double down on our expansion across Europe," said Chris Thompson, co-founder and co-CEO of Amber. "We've built the winning energy automation platform in Australia, and this funding will enable us to extend our leadership across Europe. Our partnership with E.ON is already showing what's possible, and we're excited to build on that momentum with more partners across the region." That European relationship has already moved beyond a pilot. Amber's technology is used in Next Optimize, E.ON Next's smart energy tariff and battery and EV automation offering, launched in March 2026 and now available to battery and solar households across the UK. Amber is pushing the model further through vehicle-to-grid technology, or V2G. Early customers can sell electricity stored inside their EV batteries back to the grid during periods of higher demand. "We are pleased to partner with Chris and Dan to help accelerate Amber's next phase of development and support the broader transformation of electricity systems in Australia and Europe," said Vikram Raju, Head of Climate Private Equity Investing at Morgan Stanley Investment Management and 1GT. "We believe the company's innovative platform, talented team and clear strategic vision position it well to capitalize on the growing need for distributed energy solutions across global markets." The opportunity grows as battery ownership expands. A single household battery barely registers against a national electricity grid. Coordinate tens of thousands of them through software, and those scattered batteries can collectively store electricity when supply is plentiful and return it when the grid needs it. That puts Amber in an unusual position between consumers, utilities and wholesale electricity markets. Capital Brief estimates the company has now raised about A$209 million in disclosed equity funding. The next test is whether a model built in Australia, one of the most active markets for residential batteries, can translate across European electricity systems. If it can, Amber may end up selling something far larger than home battery automation. It could turn spare storage capacity sitting inside houses and EVs into a new layer of the electricity grid.

Renew Economy
Sep 21st, 2026
Amber raises $78.5M to expand home battery automation to Europe, develop V2G services

Australian renewables retailer Amber has closed a nearly twice oversubscribed funding round of $78.5 million, led by 1GT, Morgan Stanley's climate tech fund. Existing backers Environmental Technologies Fund, Innovation Victoria, and E.ON also participated. Amber provides residential customers with real-time wholesale electricity prices and technology to automate home batteries. The company claims to orchestrate more than half of batteries installed in Australia's home energy storage market. The funding will support accelerated local growth, including vehicle-to-grid services development, and expansion into European markets. Amber's technology already powers E.ON Next's smart energy tariff in the UK, launched in March. Co-founder Chris Thompson said the capital will enable the company to extend its leadership across Europe and develop new partnerships in the region.

Startup Daily
Sep 21st, 2026
Power play: Amber charges up on $78.5 million Series E for global push.

Power play: Amber charges up on $78.5 million Series E for global push. Amber grabs $78.5m to take its battery/EV energy trading play global, starting with Europe. Renewable energy supplier Amber Electric has raised $78.5 million in a Series E, nearly doubling its round size plan as it looks to expand globally. The raise was led by 1GT, Morgan Stanley's climate tech fund, with support from existing investors ETF Partners (Environmental Technologies Fund), state government backed Innovation Victoria and E.ON. Amber has built Australia's largest residential battery automation product, with around half the local market. Cofounder and co-CEO Chris Thompson said they'll use the funds to double down on expansion across Europe. "We've built the winning energy automation platform in Australia, and this funding will enable us to extend our leadership across Europe," he said. "Our partnership with E.ON is already showing what's possible, and we're excited to build on that momentum with more partners across the region." Get the best of Startup Daily straight to your inbox. Alongside giving subscribers access to real-time wholesale electricity prices, Amber's platform also lets people with a home battery - or one on wheels in an EVs to renewable power from the grid when it's cheaper, and sell excess energy back to the grid at the same price as large generators earn when prices spike. In June, federal government renewables investor ARENA backed Amber with $13.6 million to expand its vehicle-to-grid (V2G) program in 1,000 homes. Amber is now releasing the next generation of this technology, including vehicle-to-grid (V2G) functionality, which is letting early customers earn money by selling energy from their EV back to the grid when it's needed most. UK utility E.ON Next tipped in $10m 12 months ago and the Amber platform underpinned its launch for British battery and solar households in March 2026 this year. Founded in 2017 Amber's last major raise was $45 million Series D in June 2025, following a $29 million in a Series C in early 2024, as well as a $33.4 million Series B that spanned 2021-22. The cap table also includes CBA, Square Peg, Main Sequence and motoring mutual the NRMA. 1GT's Vikram Raju said they were keen to support the broader transformation of electricity systems in Australia and Europe. "We believe the company's innovative platform, talented team and clear strategic vision position it well to capitalise on the growing need for distributed energy solutions across global markets," he said.

Amber Electric
Sep 21st, 2026
Amber raises $78.5m to supercharge its international leadership in battery automation.

Amber raises $78.5m to supercharge its international leadership in battery automation. Published: September 21, 2026 In the Spotlight Amber has closed a $78.5 million Series E funding round to accelerate its growth in Australia and its expansion into global markets. The nearly twice oversubscribed round was led by 1GT, Morgan Stanley's climate tech fund, with strong participation from existing backers Environmental Technologies Fund (ETF Partners), Innovation Victoria and E.ON. This investment builds on Amber's momentum in Australia, where its technology was developed in the world's leading market for home battery uptake. Amber has become the largest residential battery automation product in the country, orchestrating more than half of automated home batteries in Australia. "This additional capital positions Amber to double down on our expansion across Europe," said Chris Thompson, co-founder and co-CEO of Amber. "We've built the winning energy automation platform in Australia, and this funding will enable us to extend our leadership across Europe. Our partnership with E.ON is already showing what's possible, and we're excited to build on that momentum with more partners across the region." Amber gives customers access to real-time wholesale electricity prices and the technology to automate their home batteries and EVs, charging when cheap renewable energy is available and earning money by discharging when prices spike. "We are pleased to partner with Chris and Dan to help accelerate Amber's next phase of development and support the broader transformation of electricity systems in Australia and Europe," said Vikram Raju, Head of Climate Private Equity Investing at Morgan Stanley Investment Management and 1GT. "We believe the company's innovative platform, talented team and clear strategic vision position it well to capitalize on the growing need for distributed energy solutions across global markets." Amber's technology already underpins Next Optimise, E.ON Next's smart energy tariff and home battery and EV automation product, which launched in March 2026 and is now live for battery and solar households across the UK. Amber is now releasing the next generation of this technology, including vehicle-to-grid (V2G) functionality, which is letting early customers earn money by selling energy from their EV back to the grid when it's needed most. The opportunity to unlock more value for both energy consumers and utilities is attracting major partners across Australia and Europe, as the energy industry moves towards a smarter, more flexible energy system. The $78.5 million investment will give Amber the capital to scale its technology in Australia, expand across European markets and continue investing in the products and infrastructure needed to put households at the centre of the energy transition. Hannah Pemberton PR & Comms Lead

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