Amplitude

Amplitude

Product analytics platform for user behavior

About Amplitude

Simplify's Rating
Why Amplitude is rated
A+
Rated A on Competitive Edge
Rated A+ on Growth Potential
Rated A+ on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

IPO

Total Funding

$326.8M

Headquarters

San Francisco, California

Founded

2012

Overview

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, assess the impact of new features, and analyze user journeys to identify areas for improvement. This helps businesses enhance user experiences and increase customer retention. Amplitude stands out from competitors by offering a subscription-based service with various features tailored to different client needs, along with integrations to popular platforms like AWS and Segment. The goal of Amplitude is to empower businesses to make data-driven decisions that foster growth and optimize their product offerings.

YC Company
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Simplify's Take

What believers are saying

  • Amplitude's acquisition of Command AI enhances platform usability and integration capabilities.
  • Expansion in Asia Pacific with new leadership boosts client base and revenue potential.
  • Partnership with YOUKNOW Technologies opens opportunities in the African market.

What critics are saying

  • Class action lawsuit could lead to financial penalties and reputational damage.
  • Data Mutability feature may raise concerns about data integrity and security.
  • Asia Pacific expansion could strain resources if not well-executed.

What makes Amplitude unique

  • Amplitude offers a unique product intelligence platform for systematic business growth.
  • The platform integrates with major tech stacks like AWS, Braze, and Snowflake.
  • Amplitude's Data Mutability feature allows retroactive data correction and enrichment.

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Funding

Total Funding

$326.8M

Above

Industry Average

Funded Over

8 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

0%
PYMNTS
Jan 30th, 2025
This Week In B2B: Central Bank Best Practices, Ai Agents, Fintech Innovation

The future of corporate finance is shifting from reactive to predictive, and that’s great news for B2B innovation. This rapid and ongoing shift toward advancements in digitization, real-time payments and next-generation tools such as artificial intelligence (AI)-powered forecasting is redefining how businesses manage core operational elements like liquidity and working capital. For chief financial officers (CFOs) and treasurers, the question is no longer if they should embrace innovation but how quickly they can implement solutions that enhance financial resilience. As uncertainty persists, tomorrow’s corporate giants won’t just be the ones with the biggest balance sheets — they’ll be the ones with the smartest financial infrastructure and operational toolkit

PYMNTS
Jan 28th, 2025
New Cfo Connects Products, Pricing And Process

You can’t spell technology-fueled growth without the letters C, F, and O. By aligning teams, leveraging technology and maintaining a disciplined focus on growth, the modern CFO’s role is increasingly evolving into one that can serve as a catalyst for organizational success. The reason? Finance functions in 2025 are being tasked with much more than monitoring cash flow and ensuring regulatory compliance. CFOs and their departments are emerging as the financial architects of growth strategies that align digital technology adoption with business objectives

Amplitude
Jan 15th, 2025
Rewriting History with Amplitude Data Mutability

Now, Amplitude is excited to announce the general availability of Amplitude Data Mutability[ー]letting you retroactively correct, enrich, and even delete data, ensuring your insights are always in perfect sync with your data warehouse.

LawJob
Dec 31st, 2024
SHAREHOLDER ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against Amplitude, Inc.

The class action concerns whether Amplitude and certain of its officers and/or directors have been involved in securities fraud or other unlawful business practices.

B&T
Dec 16th, 2024
Amplitude Accelerates Investment In ANZ With New Regional Leadership

As part of its regional strategy, Mark Drasutis joined Amplitude as head of value across Asia Pacific and Japan.

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