Amplitude

Amplitude

Product analytics for user behavior insights

About Amplitude

Simplify's Rating
Why Amplitude is rated
A+
Rated A on Competitive Edge
Rated A+ on Growth Potential
Rated A+ on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Overview

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, measure the effects of new releases, and analyze user journeys to identify areas for improvement. This helps businesses enhance user experiences and increase customer retention. Amplitude stands out from competitors by offering a subscription-based service with various features tailored to different client needs, along with integrations with major platforms like AWS and Segment. The goal of Amplitude is to empower businesses to make data-driven decisions that foster growth and optimize their product offerings.

YC Company
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Simplify's Take

What believers are saying

  • Growing demand for real-time analytics boosts Amplitude's market potential.
  • AI-driven analytics solutions enhance Amplitude's predictive insights and automation capabilities.
  • Digital transformation initiatives increase the need for advanced analytics platforms like Amplitude.

What critics are saying

  • Class action lawsuit could harm Amplitude's financial standing and reputation.
  • Data Mutability feature may lead to data integrity and compliance issues.
  • Command AI acquisition might face integration challenges affecting operations.

What makes Amplitude unique

  • Amplitude offers a comprehensive product intelligence platform for data-driven decision-making.
  • The platform integrates with major services like AWS, Braze, and Snowflake for seamless use.
  • Amplitude's subscription model provides scalable solutions tailored to various client needs.

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Funding

Total Funding

$326.8M

Above

Industry Average

Funded Over

8 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

2%

2 year growth

0%
Stock Titan
Feb 25th, 2025
Amplitude Appoints Zuora Founder and CEO Tien Tzuo to Board of Directors

Amplitude appoints Zuora founder and CEO Tien Tzuo to Board of Directors.

PYMNTS
Jan 30th, 2025
This Week In B2B: Central Bank Best Practices, Ai Agents, Fintech Innovation

The future of corporate finance is shifting from reactive to predictive, and that’s great news for B2B innovation. This rapid and ongoing shift toward advancements in digitization, real-time payments and next-generation tools such as artificial intelligence (AI)-powered forecasting is redefining how businesses manage core operational elements like liquidity and working capital. For chief financial officers (CFOs) and treasurers, the question is no longer if they should embrace innovation but how quickly they can implement solutions that enhance financial resilience. As uncertainty persists, tomorrow’s corporate giants won’t just be the ones with the biggest balance sheets — they’ll be the ones with the smartest financial infrastructure and operational toolkit

PYMNTS
Jan 28th, 2025
New Cfo Connects Products, Pricing And Process

You can’t spell technology-fueled growth without the letters C, F, and O. By aligning teams, leveraging technology and maintaining a disciplined focus on growth, the modern CFO’s role is increasingly evolving into one that can serve as a catalyst for organizational success. The reason? Finance functions in 2025 are being tasked with much more than monitoring cash flow and ensuring regulatory compliance. CFOs and their departments are emerging as the financial architects of growth strategies that align digital technology adoption with business objectives

Amplitude
Jan 15th, 2025
Rewriting History with Amplitude Data Mutability

Now, Amplitude is excited to announce the general availability of Amplitude Data Mutability[ー]letting you retroactively correct, enrich, and even delete data, ensuring your insights are always in perfect sync with your data warehouse.

LawJob
Dec 31st, 2024
SHAREHOLDER ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against Amplitude, Inc.

The class action concerns whether Amplitude and certain of its officers and/or directors have been involved in securities fraud or other unlawful business practices.

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