Amplitude

Amplitude

Product analytics platform for user behavior

About Amplitude

Simplify's Rating
Why Amplitude is rated
A+
Rated A on Competitive Edge
Rated A+ on Growth Potential
Rated A+ on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Overview

Amplitude provides product analytics tools that help businesses understand how users interact with their products. The platform allows companies to track product usage, assess the impact of new features, and visualize user journeys. This helps businesses identify areas where users may face challenges and improve customer retention. Amplitude stands out from competitors by offering a subscription-based service that integrates seamlessly with other major platforms like AWS and Segment, making it easier for clients to use their analytics tools alongside existing systems. The goal of Amplitude is to empower businesses to make data-driven decisions that enhance their products and drive growth.

YC Company
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Simplify's Take

What believers are saying

  • Growing demand for real-time analytics boosts Amplitude's market potential.
  • AI-driven product analytics enhances user experience and predicts customer behavior effectively.
  • Partnerships with cloud providers expand Amplitude's platform capabilities and reach.

What critics are saying

  • Departure of key personnel may disrupt strategic initiatives and internal processes.
  • Class action lawsuit could lead to financial liabilities and reputational damage.
  • Regional data privacy regulations may challenge Amplitude's Session Replay integration expansion.

What makes Amplitude unique

  • Amplitude offers a comprehensive product intelligence platform for data-driven decision-making.
  • The platform integrates with major services like AWS, Braze, and Snowflake for seamless use.
  • Amplitude's focus on privacy and data security sets it apart in the analytics market.

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Funding

Total Funding

$336.1M

Above

Industry Average

Funded Over

8 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-1%
VentureBeat
Apr 8th, 2025
Announcing The 2025 Product 50 Award Winners!

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. In an increasingly uncertain global market, product and growth leaders have a greater effect than ever on a company’s success, impacting not only business growth, but making business transformation possible. Amplitude’s Product 50 Awards were launched as a way to recognize and celebrate product and growth leaders globally whose innovation and creativity are shaking up their companies, disrupting their industries and changing the world.Selecting the Product 50Now in its third year, the Product 50 call for nominees garnered nearly 600 nominations across ten categories, and the final list of nominees and winners represents nine countries across four continents. From each of the ten categories, leaders were selected by a panel of industry judges:. Francois Ajenstat, Chief Product Officer, Amplitude Sara Rossio, Chief Product Officer, G2Carlos Gonzalez de Villaumbrosia, Founder CEO, Product SchoolAdrienne Tan, Co-founder CEO, BrainmatesTimo Dechau, Founder, Deepskydata

PR Newswire
Mar 21st, 2025
Webflow Expands Leadership Team with Chetna Mahajan as CIO and Henrik Gerdes as CAO

Mahajan joins from Amplitude, where she led IT, security operations, and enterprise systems during a period of rapid growth.

Mi3
Mar 20th, 2025
Amplitude expands Session Replay integration across workflows

Amplitude is collaborating with several Australian startups, including Zip, SafetyCulture, Atlassian, and Up Bank, to enhance their products and improve customer experiences.

Stock Titan
Feb 25th, 2025
Amplitude Appoints Zuora Founder and CEO Tien Tzuo to Board of Directors

Amplitude appoints Zuora founder and CEO Tien Tzuo to Board of Directors.

PYMNTS
Jan 30th, 2025
This Week In B2B: Central Bank Best Practices, Ai Agents, Fintech Innovation

The future of corporate finance is shifting from reactive to predictive, and that’s great news for B2B innovation. This rapid and ongoing shift toward advancements in digitization, real-time payments and next-generation tools such as artificial intelligence (AI)-powered forecasting is redefining how businesses manage core operational elements like liquidity and working capital. For chief financial officers (CFOs) and treasurers, the question is no longer if they should embrace innovation but how quickly they can implement solutions that enhance financial resilience. As uncertainty persists, tomorrow’s corporate giants won’t just be the ones with the biggest balance sheets — they’ll be the ones with the smartest financial infrastructure and operational toolkit

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