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Analytic Partners
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Provides marketing analytics and consulting services
Analytic Partners
Work Here?
Provides marketing analytics and consulting services
About Analytic Partners
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
201-500
Company Stage
Private
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
Overview
Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. The company specializes in marketing analytics and offers a range of services, including advanced marketing mix modeling and Commercial Analytics, which gives clients a comprehensive perspective for future decision-making. Their products work by utilizing data analysis to enhance marketing efficiency and boost revenue performance, ultimately leading to a better return on investment for clients. Unlike many competitors, Analytic Partners combines consulting with software solutions, allowing for a more integrated approach to analytics. The goal of Analytic Partners is to empower clients to optimize their marketing strategies and achieve measurable success.
Simplify's Take
What believers are saying
- Recognition as a leader in Gartner's Magic Quadrant boosts credibility and market positioning.
- Partnership with Visa enhances analytics solutions for retail and brand growth.
- Growing demand for real-time analytics supports Analytic Partners' innovative offerings.
What critics are saying
- Integration challenges from Analyx and Magic Numbers acquisitions may cause operational inefficiencies.
- Data privacy regulations in Europe could increase compliance costs and constraints.
- Economic instability in Europe may affect the performance of newly acquired entities.
What makes Analytic Partners unique
- Analytic Partners leverages adaptive modeling to enhance marketing ROI and customer engagement.
- The company offers Commercial Analytics for a holistic view of strategic decision-making.
- Recent acquisitions in Europe expand their analytics capabilities and market presence.
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Benefits
Hybrid Work Options
Professional Development Budget
Company News
Analytic Partners locks in for 2025 with Analyx acquisition.
MIAMI, Jan. 9, 2025 /PRNewswire/ -- Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners' penetration in Europe and adds significant analytics and software development talent.The acquisition of Analyx expands Analytic Partners' ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx's impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners' presence in Europe."Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective
A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance. MIAMI, Dec. 3, 2024 /PRNewswire/ -- The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite leaders navigating an increasingly complex MMM landscape. It provides primary use cases, as well as must have, standard and optional capabilities. Gartner's report highlights the importance of MMM: "Marketing budgets feature large and discretionary expenditures, most notably in advertising, which are especially difficult to measure. CMOs can employ MMM solutions to illuminate the relationships between investments and outcomes, and to map out pathways to improved efficiency and effectiveness."
MIAMI, Nov. 26, 2024 /PRNewswire/ - Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner(R) Magic Quadrantâ"¢ for Marketing Mix Modeling (MMM) Solutions.
Analytic Partners named a leader in Gartner report.
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About Analytic Partners
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
201-500
Company Stage
Private
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
Analytic Partners is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today