About

Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. Their services encompass a wide range of marketing analytics, including advanced Commercial Analytics, which offers a comprehensive perspective for future decision-making. The company operates on a consulting and software model, earning revenue through service fees and software subscriptions. By utilizing advanced analytics, Analytic Partners enables clients to enhance their marketing efficiency, boost revenue performance, and achieve a strong return on investment. What sets Analytic Partners apart from competitors is their focus on collaboration and a commitment to customer success, ensuring that clients receive tailored insights and support.

Simplify's Take

What believers are saying

• Recognition by Forrester as a leader in marketing measurement and optimization enhances Analytic Partners' credibility and market position.
• The launch of new capabilities and solutions, such as the on-demand Brand Impact solution, demonstrates the company's commitment to innovation.
• Strategic appointments, like that of Dave Rodrigues as SVP of Customer Engagement, bring valuable expertise and strengthen customer relationships.

What critics are saying

• Economic uncertainties may impact clients' marketing budgets, potentially affecting Analytic Partners' revenue.
• The competitive landscape in marketing analytics is intense, with numerous players vying for market share.

What makes Analytic Partners unique

• Analytic Partners stands out as a leader in marketing measurement and optimization, recognized by Forrester for its top-ranking offerings and strategy.
• Their GPS-Enterprise platform empowers businesses with dynamic, forward-looking decision-making capabilities, setting them apart from competitors.
• The company's multi-faceted approach to analytics, incorporating marketing, company, and external data, provides a comprehensive view of commercial intelligence.

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