MIAMI, Jan. 9, 2025 /PRNewswire/ -- Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners' penetration in Europe and adds significant analytics and software development talent.The acquisition of Analyx expands Analytic Partners' ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx's impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners' presence in Europe."Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective

A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance. MIAMI, Dec. 3, 2024 /PRNewswire/ -- The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite leaders navigating an increasingly complex MMM landscape. It provides primary use cases, as well as must have, standard and optional capabilities. Gartner's report highlights the importance of MMM: "Marketing budgets feature large and discretionary expenditures, most notably in advertising, which are especially difficult to measure. CMOs can employ MMM solutions to illuminate the relationships between investments and outcomes, and to map out pathways to improved efficiency and effectiveness."

MIAMI, Nov. 26, 2024 /PRNewswire/ - Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner(R) Magic Quadrantâ"¢ for Marketing Mix Modeling (MMM) Solutions.