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Animoca Brands
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Publishes blockchain-enabled games; funds blockchain investments
Animoca Brands
Work Here?
Publishes blockchain-enabled games; funds blockchain investments
Overview
Animoca Brands develops and publishes blockchain and traditional games, often using popular global brands (Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, Formula E) to create engaging experiences. It also maintains a large investment portfolio in blockchain and NFT companies, helping to fund and partner with projects like Axie Infinity, OpenSea, NBA Top Shot, Yield Guild Games, and others. The company earns money from game sales, in-game purchases, and blockchain transaction fees, and it gains returns from its investments. Its products rely on blockchain technology to enable digital ownership and play-to-earn mechanics, and it participates in the metaverse by promoting an open virtual world where users own and trade digital assets. Overall, Animoca Brands aims to lead in blockchain gaming and digital ownership by combining game development, brand partnerships, and strategic investments to grow a shared open metaverse for players and brands.
About Animoca Brands
Industries
Venture Capital
Crypto & Web3
Gaming
Company Size
201-500
Company Stage
N/A
Total Funding
$827.2M
Headquarters
Southern District, Hong Kong
Founded
2011
Simplify's Take
What believers are saying
- Minds launched 5 May 2026, attracting early AI-agent developer demand.
- Shaun Kraft's CFO appointment strengthens finance discipline and relisting execution.
- IOTrader and Avalanche investments extend reach into trading, tokenization, and infrastructure.
What critics are saying
- Blockchain gaming demand weakens if play-to-earn enthusiasm keeps fading.
- Frontier Web3 investments face down-rounds and mark-to-market losses in a crypto downturn.
- CFO transition disrupts audits, investor confidence, and relisting timelines.
What makes Animoca Brands unique
- Hong Kong-based builder of blockchain games and NFTs since 2018.
- Combines consumer games, metaverse platforms, and a large Web3 investment portfolio.
- Owns flagship products like The Sandbox, Moca Network, Open Campus, and Anichess.
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Funding
Total Funding
$827.2M
Above
Industry Average
Funded Over
21 Rounds
Benefits
Health Insurance
Life Insurance
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 5%2 year growth
↑ 5%Animoca Brands has made a strategic investment in Avalanche through a partnership with Ava Labs, announced on 19 May. The collaboration includes advisory and business development support aimed at accelerating blockchain adoption using Avalanche's infrastructure for tokenisation, gaming and decentralised applications. AVAX initially dropped from $9.38 to $9.02 following the announcement before recovering approximately 4% near the $9 support level. The token remains trapped in a consolidation range since February, with bulls repeatedly failing to break above $10.34 resistance. Technical indicators show declining trading activity over three weeks, with traders defending the $9 support level whilst monitoring the $9.75 resistance zone. Analysts expect AVAX to remain rangebound without a major catalyst driving stronger demand.
True Global Ventures has congratulated portfolio company Animoca Brands on a regulatory milestone. Anchorpoint Financial Limited, a joint venture between Standard Chartered Bank Hong Kong, Hong Kong Telecom and Animoca Brands, has received a stablecoin issuer licence from the Hong Kong Monetary Authority under the new Stablecoins Ordinance. Anchorpoint will issue HKDAP, a regulated Hong Kong dollar-backed stablecoin using a business-to-business-to-consumer model. True Global Ventures founding partner Dušan Stojanović emphasised the licence's significance for AI agent commerce, noting that regulated stablecoins provide the programmable, instantaneous settlement layer required for autonomous AI agents to transact value across the internet. The approval positions Anchorpoint to bridge traditional finance with the decentralised economy, enhancing payment efficiency and enabling new business monetisation layers.
Animoca Brands has made a strategic investment in AVAX and partnered with Ava Labs to expand the Avalanche ecosystem across Asia and the Middle East. The collaboration will focus on real-world asset tokenisation, entertainment and digital identity verticals.
Animoca Brands has invested in AVAX, Avalanche's native token, and formed a strategic partnership with Ava Labs to expand the Avalanche ecosystem in Asian and Middle Eastern markets. The investment amount was not disclosed. The partnership will focus on capital deployment, product integration and advisory support, with emphasis on tokenisation of real-world assets, entertainment and digital identity. Animoca Brands will leverage its existing regional infrastructure and institutional networks to support Avalanche-based projects in their commercial activities. The collaboration aims to accelerate growth and adoption of Avalanche solutions across these regions.
Animoca Brands announces investment in AVAX token to drive Avalanche expansion in asia and the Middle east. BlockBeats News, March 19th, according to The Block, Animoca Brands announced an investment in the Avalanche blockchain's native token AVAX and entered into a strategic partnership with Avalanche developer Ava Labs to jointly promote the development of the Avalanche ecosystem. An Animoca Brands spokesperson refused to disclose the investment size and other terms. As for the cooperation content, the two parties will focus on deploying capital to Avalanche ecosystem projects, explore product integration, and provide advisory support, with a focus on areas such as real-world asset (RWA) tokenization, entertainment, and digital identity. In terms of regional layout, the initial focus will be on the Asian and Middle Eastern regions. Animoca Brands has stated that it has already established regional infrastructure and institutional relationships in these two regions, which can be used by Avalanche ecosystem projects for commercial deployment. Disclaimer: All content in this article represents the author's views only and is not related to this platform. Users should not use this article as a reference for investment decisions.
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About Animoca Brands
Industries
Venture Capital
Crypto & Web3
Gaming
Company Size
201-500
Company Stage
N/A
Total Funding
$827.2M
Headquarters
Southern District, Hong Kong
Founded
2011
There are no jobs for Animoca Brands right now.
Find jobs on Simplify and start your career today