Animoca Brands

Animoca Brands

Develops and publishes blockchain and traditional games

About Animoca Brands

Simplify's Rating
Why Animoca Brands is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Venture Capital

VR & AR

Crypto & Web3

Gaming

Company Size

201-500

Company Stage

Private

Total Funding

$755.9M

Headquarters

Southern District, Hong Kong

Founded

2011

Overview

Animoca Brands develops and publishes a variety of games that utilize both blockchain technology and traditional gaming elements. Their games allow players to earn real-world value through in-game activities, thanks to features like digital ownership and play-to-earn mechanics. The company collaborates with well-known global brands such as Disney and WWE to create engaging gaming experiences. Unlike many competitors, Animoca Brands also has a strong investment arm, holding over 150 investments in blockchain and NFT companies, which adds to its revenue through equity appreciation and dividends. The company is focused on building an open metaverse where users can interact and own digital assets, aiming to enhance digital property rights through NFTs and gaming. Overall, Animoca Brands seeks to be a leader in the blockchain gaming industry, providing unique gaming experiences while expanding its investment portfolio.

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Simplify's Take

What believers are saying

  • Increased blockchain adoption in gaming aligns with Animoca Brands' core business model.
  • The rise of stablecoins offers new opportunities for gaming platform integration.
  • The Sandbox's update enhances Animoca Brands' metaverse offerings and brand collaborations.

What critics are saying

  • Increased competition from new players like Pixion in the blockchain gaming space.
  • Evolving regulatory landscape in Hong Kong may impose new compliance requirements.
  • Emergence of new stablecoin projects could challenge Animoca Brands' initiatives.

What makes Animoca Brands unique

  • Animoca Brands leverages popular global brands to create unique gaming experiences.
  • The company integrates blockchain technology for digital ownership and play-to-earn mechanics.
  • Animoca Brands has a strong investment arm with over 150 blockchain and NFT investments.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$755.9M

Above

Industry Average

Funded Over

6 Rounds

Convertible funding comparison data is currently unavailable. We're working to provide this information soon!
Convertible Funding Comparison
Coming Soon

Benefits

Health Insurance

Life Insurance

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
PYMNTS
Feb 19th, 2025
How The World Does Crypto And What It Means For Us Businesses

Cryptocurrency has been synonymous with a lack of regulation and a Wild West ethos. This has led to speculative and non-core products like meme coins, blockchain games and yesteryear’s NFTs and ICOs. But all that is beginning to change as regulated economies across the world have started to provide and enact frameworks for integrating digital assets into their financial ecosystems. The European Union’s Markets in Crypto-Assets regulation establishes a clear compliance structure for crypto firms. Meanwhile, in Asia, Singapore’s Payment Services Act offers institutional players a stable environment for participation

PYMNTS
Feb 19th, 2025
Tether Co-Founder Reeve Collins Backs New Stablecoin Project

Tether Co-Founder Reeve Collins is reportedly backing a new stablecoin project called Pi Protocol that will be backed by yield-bearing real-world assets like bonds.The new stablecoin is expected to debut on the Ethereum and Solana blockchains in the second half of the year, Bloomberg reported Tuesday (Feb. 18).Pi aims to let industry participants who market the stablecoin get most of the profits from it, according to the report.The company will use smart contracts to mint its USP stablecoin and will reward the minters with another token, USI, as yield, the report said.“We view Pi Protocol as the evolution of stablecoins,” Collins told Bloomberg. “Tether has been extremely successful in showcasing demand for stablecoins. But they keep all the yield. We believe 10 years later the market is really ready to evolve.”Collins served as Tether’s first CEO from 2013 to 2015, when he and his partners sold the company to the operators of the crypto exchange Bitfinex, according to the report.Tether said in January that it made $13 billion in profits in 2024, Bloomberg reported Jan. 31, adding that the stablecoin issuer files quarterly information as part of a third-party attestation by accounting firm BDO rather than issuing audited financial statements.In addition, Tether said it issued more than $23 billion in USDT in the last three months of 2024, and had more than $7 billion in excess reserves.It was reported in January that an executive order issued by President Donald Trump will boost stablecoins and issuers like Tether and Circle Internet Financial.Trump’s order aligned stablecoin’s with the government’s efforts to maintain the global supremacy of the dollar and blocked a potential competitor to stablecoins by barring development of a central bank digital currency (CBDC).On Monday (Feb

PYMNTS
Feb 18th, 2025
Standard Chartered Participates In Joint Venture To Issue Hong Kong Dollar-Backed Stablecoin

Standard Chartered Bank Hong Kong (SCBHK), Animoca Brands and HKT have agreed to form a joint venture to issue a stablecoin backed by the Hong Kong dollar. The new joint venture intends to apply for a license from the Hong Kong Monetary Authority (HKMA) under a new regulatory regime, subject to the passage of the Stablecoins Bill, the companies said in a Monday (Feb. 17) press release. Hong Kong’s stablecoin bill is under review and, if enacted, will require stablecoin issuers to obtain an HKMA license and comply with reserve and price stability requirements, Cointelegraph reported Monday

CryptoSlate
Feb 17th, 2025
Stanchart, Animoca Brands And Hkt Launch Joint Venture To Develop Hong Kong Dollar-Backed Stablecoin

Standard Chartered’s Hong Kong arm (SCBHK), in collaboration with Animoca Brands and telecom firm HKT, announced a joint venture to launch a Hong Kong dollar-backed stablecoin.According to a Feb. 17 statement, the initiative is pending regulatory approval from the Hong Kong Monetary Authority (HKMA).Since July 2024, SCBHK, Animoca Brands, and HKT have actively participated in HKMA’s stablecoin issuer sandbox. The joint venture will be among the first to launch a compliant, fiat-backed stablecoin in Hong Kong.Mary Huen, CEO of Standard Chartered Hong Kong and Greater China & North Asia, expressed confidence in launching one of the first Hong Kong dollar-backed stablecoins.She emphasized the joint venture’s commitment to fintech innovation to provide a secure and widely usable digital currency for institutions and individuals alike.Three-pronged effortSCBHK brings extensive experience working with stablecoin issuers globally, ensuring the joint venture benefits from its bank-grade infrastructure and robust governance framework.The bank has actively participated in HKMA’s tokenized money projects, positioning itself as a key player in Hong Kong’s evolving digital asset ecosystem.Meanwhile, Animoca Brands will leverage its deep industry networking to drive stablecoin adoption in crypto-native markets. The company plans to explore various use cases across the Web3 space, supporting the stablecoin’s long-term growth and integration into digital commerce.HKT is a company in the telecommunications and mobile wallet sector that will enhance the utility of stablecoins by developing applications for domestic and cross-border payments.Animoca Brands Group President Evan Auyang said stablecoins are one of the most established and promising applications of Web3 technology. He stressed that the partnership with SCBHK and HKT reaffirms Hong Kong’s potential to lead the digital asset industry in a safe and regulated environment.According to Chainalysis’ latest “Geography of Crypto Report,” Hong Kong’s year-over-year growth in crypto adoption was 85.6%, the largest in Eastern Asia.The report said the region’s supportive regulatory framework was the main driver for this growth, especially regarding institutional adoption.Mentioned in this article

The Arabian Post
Feb 17th, 2025
Standard Chartered, Animoca Brands, and HKT Collaborate to Launch Hong Kong Dollar-Backed Stablecoin

Standard Chartered, Animoca Brands, and HKT collaborate to launch Hong Kong dollar-backed stablecoin.

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