Overview

AnyRoad provides a platform for businesses to manage and analyze their events and experiences in the experiential marketing sector. The platform combines event management with customer feedback and analytics, allowing businesses to streamline operations from planning and booking to capturing guest data and analyzing post-event results. It caters to a variety of clients aiming to enhance brand loyalty and improve return on investment through memorable experiences. AnyRoad's software automates all aspects of event management, helping businesses understand their guests better and make informed decisions to increase revenue. Unlike competitors, AnyRoad offers a highly flexible and configurable platform that supports various types of events, making it easier for businesses to deliver a seamless guest experience. The company's goal is to empower businesses to optimize their events and drive growth through insightful data and analytics.

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Simplify's Take

What believers are saying

• Growing demand for hybrid events expands AnyRoad's market reach and flexibility.
• AI-driven analytics in event management provide deeper insights into customer behavior.
• Emphasis on first-party data collection aligns with privacy trends and customer relationship building.

What critics are saying

• Emerging experiential marketing platforms could erode AnyRoad's market share.
• Data privacy concerns may arise from integration with GetYourGuide.com.
• Economic downturns could impact subscription renewals, affecting revenue stability.

What makes AnyRoad unique

• AnyRoad offers a unified platform for end-to-end event management and analytics.
• The platform supports diverse events, enhancing brand loyalty and ROI for businesses.
• AnyRoad's integration with GetYourGuide.com enhances dynamic capacity management and guest communication.

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Funding

Total Funding

$69.4M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

Andreessen Horowitz

Notable Investors:

Andreessen Horowitz

$47,000,000

Series B

Feb 2022

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$45M

$47M

$65M

$100M

View all funding stages