About

Apollo.io offers a Sales Intelligence and Engagement Platform that helps businesses improve their sales processes and outreach. Key features include prospecting intelligence for finding leads, enrichment job change alerts for database accuracy, and sales engagement analytics for creating outreach sequences. The platform stands out with its API integrations that allow for data enrichment and custom workflows. Apollo.io operates on a subscription model and prioritizes security by complying with ISO, SOC 2, and GDPR standards.

Simplify's Take

What believers are saying

• Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.
• The platform's multi-channel engagement aligns with growing sales trends.
• AI-driven tools enhance Apollo.io's capabilities in automating and personalizing outreach.

What critics are saying

• Rapid growth may strain Apollo.io's operational capabilities and customer service.
• New executive appointments could lead to strategic shifts misaligned with customer expectations.
• Unchecked automation in sales models may harm relationships and deliverability.

What makes Apollo.io unique

• Apollo.io offers verified contact data for over 210 million B2B contacts.
• The platform integrates sales intelligence with engagement tools in one unified solution.
• Apollo.io complies with ISO, SOC 2, and GDPR, ensuring high data security standards.

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