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AppFolio provides cloud-based software and services for real estate professionals, focusing on property management. It offers a subscription-based suite that includes tenant and lease tracking, accounting, maintenance requests, marketing, and data analytics, all accessed via the internet. The product works by delivering modules the users subscribe to, allowing teams to manage properties, tenants, finances, and maintenance from one platform and analyze performance through analytics. Compared with competitors, AppFolio targets the real estate industry with an integrated, cloud-first solution and ongoing services, aiming to streamline operations and support growth. The company’s goal is to help property managers, investors, and association managers run their businesses more efficiently, save time, reduce costs, and enable scalable growth.
Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Goleta, California
Founded
2006
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Total Funding
$254.4M
Above
Industry Average
Funded Over
5 Rounds
The Property Performance Gap is widening. FUTURE 2026 is where operators master the RPM playbook to close it. AppFolio's annual conference delivers the strategies that separate market leaders from the rest. SANTA BARBARA, Calif., Aug. 20, 2026 (GLOBE NEWSWIRE) - AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, today unveiled the official programming and speaker lineup for FUTURE 2026: The Real Estate Conference by AppFolio. Taking place September 28 - October 1, 2026 at the Manchester Grand Hyatt in San Diego, the annual event brings together real estate operators and innovators to master the strategy, skills, and platform driving the next era of real estate performance. The Property Performance Gap in real estate is real and widening. Benchmark data from ProfitCoach reveals that property managers in the top quartile are more than twice as profitable as the rest of the industry - yet the average operator still spends two-thirds of their time on reactive, routine work. FUTURE 2026 is where the operators committed to closing that gap come together to learn how to put Real Estate Performance Management (RPM) into practice and explore the platform that makes it possible. FUTURE 2026 will feature mainstage visionaries, industry experts, and executive leaders, including a special evening performance by four-time GRAMMY Award winner and global music legend Lenny Kravitz. Dr. Maya Shankar, acclaimed cognitive scientist, former White House Senior Policy Advisor, and host of A Slight Change of Plans, and Andre Agassi, Grand Slam champion, author, and philanthropist, will deliver the opening and closing keynotes. Mainstage presentations will also feature AppFolio Chairman and CEO Shane Trigg, Chief Marketing Officer Lisa Horner, Chief Technology Officer Matthew Baird, Chief Product Officer Kyle Triplett, and Vice President & Industry Principal Stacy Holden, among others. In addition to the mainstage programming, attendees will have the opportunity to explore over 40 expert-led sessions, interactive workshops, and hands-on implementation sessions covering critical topics such as practical AI application, high-performance operating models, and resident engagement. The roster of speakers includes: * Real estate economists and researchers sharing market trends and forecasts: featuring Brad Hargreaves, Founder and Editor-in-Chief at Thesis Driven; Jay Parsons, Rental Housing Economist; Daniel Craig, Chief Strategy Officer at ProfitCoach; James Scott, Director of the Real Estate Transformation Lab at MIT; Rob Filley, Co-Head of U.S. Market Analytics at Green Street; and Chris Porter, Senior Vice President at John Burns Research and Consulting. * Practitioners and advisors delivering management frameworks and operational strategies: with Dom Beveridge, Principal at 20for20; Puneet Singh, Managing Partner at PKS Law Group; Josh Holtzman, EOS Implementer and Author; and Deb Newell, PhD-ABD, Founder at Real-Time Consulting Services. * Forward-thinking operators sharing real-world wins: with practical perspectives from over 50 confirmed property management leaders, including Moses Kagan, Co-Founder and Partner at Adaptive Realty, Donna Smith, President of Real Estate Management at Enclave, JC Castillo, President and CEO at Velo Residential, and Tony Julianelle, CEO and Partner at Atlas Real Estate. "Real estate is changing, and the operators pulling ahead aren't waiting to see how it plays out. They're already delivering a whole new level of performance for their residents, investors, teams, and communities," said Lisa Horner, Chief Marketing Officer at AppFolio. "That's RPM. It's where our industry is headed and at FUTURE, you'll learn it firsthand from operators who have transformed their businesses." Attendees at FUTURE 2026 can expect to: * Evolve Their Operating Model: Gain practical, step-by-step strategies to move beyond manual task execution and focus on the high-impact outcomes that drive long-term business value. * Experience Agentic AI in Action: Go hands-on with AppFolio Realm-X Performers in lab-style workshops and leave with AI agents already implemented in your business - independently handling complex workflows and freeing your team for strategic, relationship-driven growth. * Unify Their Operational Stack: Discover how AppFolio's performance platform - extended through AppFolio Stack partners and agent-to-agent connectors, starting with Anthropic's Claude - closes the Property Performance Gap, eliminates data silos, improves security and governance, and gives operators the clarity and control to act on what matters most. * Leave Ready to Perform: Walk away from expert-led implementation workshops - included with registration - with AppFolio already configured and ready to deliver outcomes from day one. Now in its third year, the conference will also host the FUTUREist Awards, spotlighting trailblazing real estate professionals who are making a lasting difference through community impact, innovative leadership, and expanding access to housing. This year's shortlisted honorees are: Winners will be celebrated live during a special mainstage presentation. About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Its innovative performance platform and trusted partnership enable its customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
AppFolio has named Amazon Web Services as its preferred cloud provider, with its AI-native Performance Platform and AppFolio Realm suite now running on AWS infrastructure, including Amazon Bedrock. The partnership gives AppFolio access to foundation models via Bedrock and supports features like Realm-X for nearly 23,000 real estate customers. The collaboration strengthens reliability and governance behind AppFolio's AI capabilities. Previous launches in June 2026 showed AI handling leasing, maintenance and resident enquiries, making cloud infrastructure quality increasingly important. However, the company faces risks from competitors using similar AI tools to compress pricing power and erode product differentiation. AppFolio's projections call for $1.6 billion revenue and $275.8 million earnings by 2029, requiring 16.3% yearly revenue growth.
Maurice J. Duca, an insider at AppFolio, sold 14,707 shares of Class A Common Stock on 12 and 13 August for approximately $2.9 million, according to an SEC Form 4 filing. The shares were sold at weighted average prices ranging from $193.95 to $206.52. The sales were conducted pursuant to a Rule 10b5-1 trading plan adopted by Duca on 13 March. This regulatory framework allows insiders to establish automated trading schedules without regard to subsequent knowledge of material non-public information. Following the transactions, Duca maintains 38,662 shares directly and 84,849 shares indirectly through a family trust and pension trust. The combined holdings represent approximately 0.35% of outstanding equity. AppFolio is a Santa Barbara-based cloud software provider for the real estate industry with $1.0 billion in revenue.
AppFolio's chief people officer Elizabeth Erin Barat disposed of 1,244 Class A shares on 10 August, valued at approximately $248,000. The sale was non-discretionary, executed to cover tax withholding obligations from vesting performance-based and time-based restricted stock units. The transaction stemmed from seven separate grants under the company's 2015 and 2025 equity incentive plans, originally awarded between April 2023 and January 2026. Following the sale, Barat retains 20,301 directly held shares, representing roughly 0.06% ownership. AppFolio shares closed at $203.02 on 11 August, though the stock has declined 30% over the past year. The cloud-based property management software provider maintains a $7.3 billion market capitalisation with trailing twelve-month revenue of $1 billion and net income of $157.5 million.
AppFolio's chief financial officer, Timothy Mathias Eaton, disposed of 949 shares of Class A Common Stock on 10 August, according to an SEC Form 4 filing. The transaction was valued at $3.4 million. The disposal was non-discretionary and occurred automatically to cover minimum tax obligations arising from vesting performance-based and time-based restricted stock units. The shares were withheld in connection with eight separate award tranches granted between March 2023 and January 2026. Following the transaction, Eaton maintains a direct holding of 17,087 shares valued at $3.41 million. AppFolio's shares had a one-year total return of -30% as of the transaction date.
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Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Goleta, California
Founded
2006
Find jobs on Simplify and start your career today