Appfolio

Appfolio

Cloud-based property management software solutions

About Appfolio

Simplify's Rating
Why Appfolio is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Enterprise Software

Real Estate

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Santa Barbara, California

Founded

2006

Overview

AppFolio provides cloud-based business management solutions specifically designed for the real estate industry. Their software helps property managers, real estate investors, and community association managers efficiently handle various tasks such as tenant and lease tracking, accounting, maintenance requests, and marketing. Clients pay a subscription fee to access these tools, which allows them to streamline their operations and improve efficiency. AppFolio differentiates itself from competitors by offering a comprehensive suite of services tailored to the unique needs of real estate professionals. The company's goal is to support its clients in managing their properties effectively while fostering a successful and sustainable business.

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Simplify's Take

What believers are saying

  • AppFolio's partnership with Best Egg offers flexible rent payment options for renters.
  • The acquisition of LiveEasy enhances AppFolio's comprehensive resident services within FolioSpace.
  • AppFolio's revenue increased by 25% in Q2 2023, showing strong financial growth.

What critics are saying

  • Increased competition from new entrants could erode AppFolio's market share.
  • Integration of LiveEasy may face challenges, potentially leading to customer dissatisfaction.
  • The partnership with Best Egg could expose AppFolio to financial risks if renters default.

What makes Appfolio unique

  • AppFolio offers cloud-based solutions tailored specifically for the real estate industry.
  • The company integrates AI solutions like Realm-X for enhanced data analytics and efficiency.
  • AppFolio's FolioSpace platform enhances tenant engagement and satisfaction through digital solutions.

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Funding

Total Funding

$30M

Above

Industry Average

Funded Over

0 Rounds

Company News

Stock Titan
Nov 20th, 2024
Reedy & Company Selects AppFolio to Drive Ongoing Performance

AppFolio recently launched FolioSpace, a next-generation resident experience platform, and enhanced Realm-X, its generative AI solution.

Ohsem
Oct 23rd, 2024
AppFolio Launches FolioSpace, Acquires LiveEasy

AppFolio has launched FolioSpace™, a platform to enhance the resident experience for its property management customers. To support this, AppFolio acquired LiveEasy on October 22, 2024, integrating its moving and home services into FolioSpace. This integration aims to streamline the resident journey, improve communication, and increase convenience, addressing the needs identified in a recent AppFolio survey.

Stock Titan
Aug 12th, 2024
AppFolio Names Marcy Campbell as Chief Revenue Officer

AppFolio (NASDAQ: APPF), a leading real estate technology company, has appointed Marcy Campbell as its new Chief Revenue Officer, effective August 12, 2024.

GlobeNewswire
Jul 27th, 2023
Appfolio, Inc. Announces Second Quarter Financial Results

SANTA BARBARA, Calif., July 27, 2023 (GLOBE NEWSWIRE) -- AppFolio, Inc. (NASDAQ: APPF) ("AppFolio" or the "Company"), a cloud-based technology platform built for the real estate industry, today announced its financial results for the second quarter ended June 30, 2023. "AppFolio's second quarter results reflect a relentless focus on our customer-centric strategy, and increased operational efficiency," said Shane Trigg, President and CEO, AppFolio. "Aligning the value we provide with the value we receive is what unlocks our industry-leading innovation. From AI-powered solutions including AppFolio Realm to our entry into the affordable housing segment, addition of new AppFolio Stack partners, and expansion of our payments platform, we’re focused on delivering increasingly more value to our customers and their communities." Financial Highlights Revenue: Total revenue was $147.1 million in the second quarter of 2023, a 25% increase from $117.4 million in the second quarter of 2022.Units Served: Total units on the AppFolio Property Manager platform increased to approximately 7.7 million in the second quarter of 2023 from approximately 6.8 million at the end of the second quarter of 2022.Income (Loss) from Operations: GAAP loss from operations in the second quarter of 2023 was ($0.7 million), or (0.5%) of revenue, compared to ($29.9 million), or (25.5%) of revenue, in the same quarter of 2022. Non-GAAP income from operations in the second quarter of 2023 was $9.4 million, or 6.4% of revenue, compared to Non-GAAP income from operations of $1.2 million, or 1.0% of revenue, in the second quarter of 2022.Cash: Cash, cash equivalents, and investment securities were $164.0 million as of June 30, 2023

PYMNTS
Apr 27th, 2023
Best Egg And Appfolio Enable Rent Payment In Installments

Best Egg and AppFolio have partnered to enable rent to be paid in installments.Financial wellness platform Best Egg will be integrating its Flexible Rent solution into the AppFolio Property Manager resident portal, allowing renters to divide their rental payments into installments that can be paid throughout the month, Best Egg said in a Thursday (April 27) press release.“With this partnership, Best Egg and AppFolio are paving the way for a more flexible and personalized future of rent payments, making it easier for renters to manage their finances and live with greater financial confidence,” Best Egg Managing Director of Flexible Rent David Sullivan said in the release.Flexible Rent will become available in the second quarter of this year to renters whose property manager uses AppFolio property manager. This will make the payment option available through the resident portal to 7 million renters across the United States, according to the release.For renters, Flexible Rent provides a more flexible payment option. Best Egg pays their rent in full and on time, the renter creates a payment schedule and pays a fee, and their on-time Flexible Rent payments are reported to credit bureaus, according to the company’s website.For property managers, Flexible Rent provides assurance that rents will be received on time, at no additional cost to them, and allows them to offer an additional payment option to tenants, according to the press release.“AppFolio and Best Egg share a commitment to leading the industry forward,” Best Egg Chief Business Officer of Flexible Rent Brady Nolan said in the release. “Together, we expect to revolutionize the rent payment experience for millions of renters, promoting greater financial balance each month.”Supporting a variety of payment types in the property management business contributes to an improved payment experience, AppFolio Vice President of Product for Payments Adam Feinstein told PYMNTS in an interview posted in February.Another important aspect is being able to scale accordingly, ensuring that new users can get the most out of the platform, Feinstein said when interviewed for “Money Mobility Helps Property Managers in a Difficult Economy,” the February edition of the “Money Mobility Tracker®,” a PYMNTS and Ingo Money collaboration.“As we designed our platform, it was critical to us to find the right partners and technology that would scale with us and with our customers, and provide a secure, reliable and modern experience that met the expectations of property managers, residents and owners,” Feinstein said at the time

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