Apple designs and sells consumer electronics, from iPhone smartphones and Mac computers to tablets and wearable devices. Its operating systems manage apps and built-in functions for communication and work, while iCloud stores files and synchronizes data across devices. Customers buy additional digital services through subscriptions such as Apple Music and Apple TV, and developers distribute software through the App Store. Apple earns money from hardware sales, subscriptions and digital transactions, selling directly to customers and through retailers and mobile carriers around the world. It was founded in 1976 and has its headquarters in Cupertino, California.
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Samsung is capitalising on Apple's iPhone Duo screen-crack troubles, with marketing jabs and sales gains. Owners have reported cracks on the foldable's inner display since launch. Apple said in October that "a small number" of units were affected, and chief executive officer John Ternus said this week only a "very small percentage" had been returned. Samsung's regional accounts have mocked Apple in ads for the Galaxy Z Fold 8. Samsung Canada said "folding is nothing new to us." Samsung says combined Fold 8 and Fold 8 Ultra sales in Europe rose 45% on the Fold 7 over the first nine weeks. Sales in Korea jumped 20% after the Duo launched, according to The Korea Herald. Apple has not said how many units are affected or what causes the cracks.
Apple developing Siri AI 'memory graph' for personal context. Apple appears to be developing a Siri AI 'memory graph' that connects information about a user's relationships, places, routines, health, and workouts, according to code findings shared by researcher pdfu. The findings describe infrastructure in version 27.3, rather than a finished memory feature available to users. One important piece is still missing: there is no process creating the individual 'memory atoms' defined by the system yet. Those atoms represent facts, opinions, intentions, and events, with details such as time, place, people, and topic attached. They can be generalized into broader memories and classified under 21 topics, including food, travel, finance, and services. The services category can hold information about people such as a user's dentist or lawyer. The graph has two ways of gathering insights. One, called Fastpass, works with already-structured information; an example reads name fields from the user's Me card in Contacts. The other uses an AI model running on the device or through Private Cloud Compute to query sources including Siri conversations, messages, photos, and health data. Only one of these AI-driven routines was present in the code examined. Named MotivatorBarrierResource, it uses a prompt with 60 built-in questions about motivations, obstacles, and resources. One asks whether extended solo media use during evening downtime could leave insufficient time for sleep. The discovery builds on an earlier finding about Siri AI's memory storage. That system combines keyword-based and meaning-based searches to retrieve records, then merges the results. Siri's chat recall in version 27.2 uses the same search pipeline to find past conversations. In the follow-up, pdfu identified separate Mac databases for the memory graph and the search system, with no explicit-memory records in the latter yet. Both use HybridDatabase, described as Apple's fork of the Kùzu graph database. Apple has separately opened Siri AI app integrations to all developers through the 27.3 betas. That preview lets developers expose custom content and actions to Siri, but remains limited to development builds and internal TestFlight testing, with App Store submissions planned for spring 2027. Apple news, rumors, tutorials, price drop alerts, in your inbox every evening, free. Unsubscribe at any time.
A Motley Fool columnist says Apple is the one AI stock he would hold through a divided US government. Democrats won both chambers of Congress in the 2026 midterms, and lawmakers plan bills on AI safety, electricity costs, and data centre expansion. Apple spends less on AI infrastructure than rivals such as Microsoft, Amazon, Alphabet, and Meta. In fiscal 2026, its capital expenditure fell 29% to about $9 billion, while research and development spending rose 32% to $45.8 billion. The columnist argues that tighter data centre rules would hurt Apple less. It can deliver AI features to its existing base of billions of devices. In its fiscal fourth quarter, Apple reported revenue of $114.5 billion, up 12%. iPhone revenue rose 17% to $57.6 billion, and services revenue reached $31.6 billion.
Apple closed Thursday worth $5.00 trillion, about $615 billion more than Nvidia, whose stock fell 9% on fears that a Democratic Congress will slow the build-out of AI data centres. Wedbush Securities analyst Dan Ives called Apple's AI strategy "genius," saying it spends very little on AI while its installed base grows. He predicted "20% of the world will access A.I. through an Apple device." He expects about 15% of Services revenue to come from AI over the coming years, worth $75 a share. Apple's free cash flow rose from $98.8 billion in fiscal 2025 to $136 billion in fiscal 2026. Analysts expect $149 billion in fiscal 2027. Services growth is slowing, however, and Apple trades at 36 times forward earnings against a 10-year average of 24.
Maxon, the maker of Cinema 4D and ZBrush, said both apps are available now on Apple's new MacBook Pro with PROLED XDR Display, which began shipping November 6, 2026. Touch support for the apps arrives in late November. It will be the first time Touch comes to Mac. Artists will be able to sculpt and animate 3D work directly on screen, alongside the mouse, keyboard, and trackpad. Also in late November, Cinema 4D will add an "Open in Spatial Preview" feature for Apple Vision Pro. Artists can explore scenes at real-world scale, and clients can join the same space to give feedback earlier. The feature requires visionOS 27 and macOS 27. "Our longstanding collaboration with Apple allows us to put bleeding edge tools within reach of more people," said chief executive officer David McGavran.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, CA
Founded
1976
Find jobs on Simplify and start your career today
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