Overview

ApplePie Capital is an online lender focused on franchise financing, connecting franchisees with a network of lenders (including Cross River Bank) rather than using its own balance sheet. It offers conventional loans, SBA loans, and equipment financing, plus proprietary products like the ApplePie Core Loan and ApplePie Spring Loan, along with programs such as Recap & Grow and AcquisitionEdge for expansion and acquisitions. It differentiates itself through a franchise-specific, data-driven underwriting approach and a consultative model with dedicated franchise relationship managers to speed processing. Its goal is to provide efficient, growth-oriented capital to help franchisees open new units, refinance, acquire, or remodel, supporting hundreds of brands and more than $3 billion in loans facilitated.