About

Arbor helps residential consumers save money on their electricity and gas bills by automatically finding and securing the best available rates. The service works by monitoring energy rates and switching users to better plans without requiring them to actively manage their energy choices. Users sign up for free, and Arbor earns a commission from energy suppliers when they successfully switch a customer. This means users can enjoy lower energy costs without any extra fees. Arbor's process is designed to be effortless, as it continuously analyzes energy rates and makes changes as needed, ensuring users always benefit from the lowest rates. Additionally, Arbor offers a feature called "Protection," which provides lifetime monitoring of rates and automatic upgrades to new low rates when current ones expire, helping users avoid price increases. Arbor's goal is to provide a simple, hassle-free solution for consumers to reduce their energy expenses.

Simplify's Take

What believers are saying

• Arbor raised $9 million in a seed round on September 7, 2023.
• Deregulation in U.S. energy markets expands Arbor's potential customer base.
• Rising energy price volatility increases demand for Arbor's price stability services.

What critics are saying

• Increased competition from startups may dilute Arbor's market share.
• Regulatory scrutiny on commission-based models could impact Arbor's revenue.
• Consumer trust issues due to data privacy concerns may affect user acquisition.

What makes Arbor unique

• Arbor offers a free service, earning commissions from supply partners.
• The 'Protection' feature provides lifetime rate monitoring and automatic upgrades.
• Arbor's seamless process requires minimal effort from consumers for energy savings.

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