Overview

Arbor helps residential consumers save money on their electricity and gas bills by automatically finding and securing the best available rates. The service is free for users, as Arbor earns a commission from energy suppliers when they successfully switch a customer to a new plan. Once signed up, Arbor continuously monitors energy rates and switches users to better plans without any interruption in service. This means users can enjoy lower rates without having to actively manage their energy plans. Additionally, Arbor offers a feature called "Protection," which ensures lifetime monitoring of rates and automatic upgrades to new low rates when current ones expire, helping users avoid rate increases. Arbor's goal is to provide a hassle-free solution for consumers to reduce their energy costs.

Simplify's Take

What believers are saying

• Arbor raised $9 million in a seed round, boosting its growth potential.
• Deregulation in U.S. energy markets expands Arbor's potential customer base.
• Rising energy price volatility increases demand for Arbor's price stability services.

What critics are saying

• Increased competition from new entrants could erode Arbor's market share.
• Regulatory scrutiny on commission-based models may impact Arbor's revenue.
• Data privacy concerns could affect consumer trust in Arbor's services.

What makes Arbor unique

• Arbor offers a free service with automatic energy rate switching for consumers.
• The company provides lifetime rate monitoring and automatic upgrades to new low rates.
• Arbor's seamless process requires minimal effort from users, enhancing user experience.

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Funding

Total Funding

$9M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:

First Round Capital

Notable Investors:

First Round Capital

$9,000,000

Seed

Sep 2023

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Above Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$9M