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AssetMark provides a comprehensive, third-party asset management platform that empowers independent financial advisors by offering investment solutions, advanced technology, and consulting services. Its products work as an integrated suite: a platform with investment options, technology tools for client onboarding and portfolio management, and advisory consulting that acts as an extension of the advisor’s team. This setup helps advisors deliver personalized guidance and run their practices more efficiently, with revenue generated from platform and service fees. Compared to competitors, AssetMark combines a broad investment lineup, advisor-centric support, and seamless technology integration to streamline wealth management rather than relying on standalone products. The company's goal is to help financial advisors grow their practices and better serve clients with tailored, efficient solutions.
Industries
Data & Analytics
Consulting
Enterprise Software
Financial Services
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
California
Founded
1996
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Total Funding
$2.8M
Above
Industry Average
Funded Over
2 Rounds
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Paid Sick Leave
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AssetMark appoints Kristin Ganong as Senior Vice President and Chief Marketing Officer. Experienced wealth management marketing leader will help advance AssetMark's brand, advisor engagement and growth strategy. September 01, 2026 14:30 ET | Source: AssetMark, Inc. CONCORD, Calif., Sept. 01, 2026 (GLOBE NEWSWIRE) - AssetMark, Inc., a leading wealth management platform for independent financial advisors, today announced the appointment of Kristin Ganong as Senior Vice President and Chief Marketing Officer. Ganong brings extensive experience across wealth and investment management, with a track record of connecting marketing, client experience and go-to-market strategy to business growth. In her new role, she will lead AssetMark's marketing organization, helping advance the company's growth strategy, strengthen its brand, and deepen engagement with advisors. "Kristin brings a compelling combination of deep wealth management experience, commercial orientation, and marketing transformation leadership," said Lou Maiuri, Chairman and Group CEO of AssetMark. "She understands the needs of financial advisors and the dynamics of our industry, and she knows how to connect brand, client experience, data, and digital capabilities to business growth. Her collaborative, player-coach approach will be a strong fit as we continue to expand AssetMark's capabilities and help more advisors grow and scale their business." Ganong will work closely with AssetMark leadership to align marketing with business priorities, increase awareness of the company's expanding platform and capabilities, and strengthen engagement with advisors. "I am excited to join AssetMark at an important time for the company and the wealth management industry," said Ganong. "AssetMark has a compelling opportunity to help advisors grow and scale by bringing together technology, investment capabilities and support around their evolving needs. I look forward to working across the organization to strengthen how we tell that story, deepen advisor engagement and connect marketing even more closely to the firm's growth priorities." Ganong most recently served as Chief Marketing Officer of Russell Investments, where she led brand and commercial alignment for the global asset manager and helped advance its U.S. retail and wealth business. Prior to that, she held senior marketing and client experience leadership roles at Wellington Management and MFS Investment Management. She holds a B.S. in Political Science from Santa Clara University and an MBA from Babson F.W. Olin Graduate School of Business. About AssetMark AssetMark, Inc. operates a wealth management platform with a mission to help financial advisors and their clients. AssetMark, together with its affiliates AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions, serves advisors at every stage of their journey with flexible, purpose-built solutions, powered by its innovative technology platform. The company equips advisors with planning tools, investment solutions, and operational capabilities to help deliver better investor outcomes by enhancing their productivity, profitability, and client satisfaction. Founded in 1996, AssetMark has over 1,100 employees and serves more than 10,000 financial advisors and over 340,000 investor households. As of June 30, 2026, the firm had over $180 billion in assets across its platforms. AssetMark, Inc. is a registered investment adviser with the U.S. Securities and Exchange Commission. Media: Jen Deitsch Senior PR and Executive Communications Manager [email protected]
AssetMark launches ai-powered Talk Tracks(SM) to strengthen advisor-client conversations. Available now in the AssetMark Advisor Portal, the new capability turns portfolio data and market context into personalized talking points and marks the latest in a broader pipeline of AI-enabled innovations. CONCORD, Calif., Aug. 26, 2026 (GLOBE NEWSWIRE) - AssetMark, a leading wealth management platform for financial advisors, today introduced Talk Tracks(SM), an AI-powered feature available now in the AssetMark Advisor Portal that transforms complex portfolio information into clear, client-ready insights on demand. The launch is the latest step in a broader pipeline of AI-enabled capabilities AssetMark plans to introduce across the advisor lifecycle. As portfolios become more personalized and client expectations rise - including clients increasingly consulting AI on basic financial questions - advisors are being asked to address a broader range of questions across an increasingly varied set of client portfolios and needs. Talk Tracks(SM) is designed to equip advisors for that new reality by bringing relevant portfolio and market context together quickly, helping them respond with clarity and confidence. The result is more informed conversations that reinforce the advisor's value and help them deliver the kind of personalized guidance clients increasingly expect. From Portfolio Data to Client-Ready Guidance Talk Tracks(SM) synthesizes client portfolio data, market context, performance activity and relevant news to generate personalized talking points. It appears as a side panel in the Advisor Portal, where advisors can review portfolio snapshot summaries; market and macroeconomic context tied to client holdings; sector-level explanations; and tax-savings insights for accounts enabled with Tax Management Services. Each insight can be expanded for additional detail, giving advisors control over how deeply they explore and apply the information. "AI creates the most value when it becomes part of how advisors already work, not another destination they have to manage," said Alex Pape, Chief Product & Technology Officer at AssetMark. "More than 100 advisors participated in testing during development, and their input helped us shape Talk Tracks(SM) around the way advisors prepare for and lead portfolio conversations. By connecting real portfolio analytics with AI, it gives advisors a tailored guide for each client while keeping their judgment at the center of every client conversation." Turning Interest in AI Into Adoption A directional survey of 107 advisors at AssetMark's 2026 Gold Forum found that 94% believe AI could reduce time spent preparing for client meetings, yet 65% are not using it in a consistent, embedded way. Talk Tracks(SM) addresses a specific use case - preparing for and leading portfolio conversations - so advisors can move from experimenting with AI to applying it in their day-to-day work. Expanding AI Across the Advisor Lifecyle Talk Tracks(SM) is the latest in a planned series of AI-enabled enhancements across the advisor lifecycle. Future capabilities are expected to support proposal generation, model creation and other high-value activities that improve productivity and support more personalized service. "Advisors need innovation that makes a tangible difference for their clients," said Michael Kim, Chief Executive Officer of AssetMark. "Talk Tracks(SM) helps them bring clearer, more personalized perspectives into conversations today, while opening the door to new capabilities that will continue to improve how they work. Our goal is to make the platform more valuable over time without asking advisors to piece together separate tools." The launch advances AssetMark's broader technology strategy: applying AI where it can expand advisor capacity, enhance client understanding and support more scalable, human advice. About AssetMark AssetMark, Inc. operates a wealth management platform with a mission to help financial advisors and their clients. AssetMark, together with its affiliates AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions, serves advisors at every stage of their journey with flexible, purpose-built solutions, powered by its innovative technology platform. The company equips advisors with planning tools, investment solutions, and operational capabilities to help deliver better investor outcomes by enhancing their productivity, profitability, and client satisfaction. Founded in 1996, AssetMark has over 1,100 employees and serves more than 10,000 financial advisors and over 340,000 investor households. As of June 30, 2026, the firm had over $180 billion in assets across its platforms. AssetMark, Inc. is a registered investment adviser with the U.S. Securities and Exchange Commission. Media: Jen Deitsch Senior PR and Executive Communications Manager [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Africa Finance Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. 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AssetMark expands Direct Indexing program with new Index SMA strategies. Expanded Direct Indexing program provides advisors with more passive investment choices, lower investment minimums and tax-aware portfolio management within unified managed accounts. July 14, 2026 Concord, CA - July 14, 2026 - AssetMark, Inc. a leading wealth management platform for independent financial advisors, today announced the expansion of its Direct Indexing program with new Index Separately Managed Account (SMA) strategies available through its Unified Managed Account (UMA) platform. The new strategies provide advisors with a flexible, cost-efficient way to implement equity market exposure within a unified portfolio framework. As client portfolios become more complex, financial advisors are seeking more efficient ways to deliver customized, tax-aware investment strategies at scale. AssetMark's expanded Direct Indexing program helps address this need by providing additional index options at more accessible investment minimums, allowing advisors to combine them with other active and passive investment strategies within the same custodial account. By bringing these strategies together in a unified account, advisors can personalize portfolios while streamlining management and implementation. "Advisors are looking for investment solutions that deliver greater flexibility and customization without adding complexity," said Michael Kim, Chief Executive Officer of AssetMark. "Expanding our Direct Indexing program reflects our commitment to continuously strengthening AssetMark's wealth management platform with greater investment choice, integrated technology and tax-aware capabilities that allow advisors to grow their practices while providing a high-quality, bespoke client experience." The enhanced program enables advisors to apply AssetMark's Tax Management Services (TMS) across eligible index and active SMA strategies within the same account. By embedding tax management directly into the investment process, advisors can leverage coordinated rebalancing, tax-smart optimization and personalized tax settings across the full portfolio, helping deliver more consistent tax-aware outcomes. "No two clients have the same financial goals, tax considerations or investment preferences, and their portfolios should reflect those differences," said David McNatt, Chief Wealth Solutions Officer at AssetMark. "Our Unified Managed Account platform gives advisors more flexibility to build holistic portfolios around each client's unique financial picture rather than managing investment strategies in silos." About AssetMark AssetMark, Inc. operates a wealth management platform with a mission to help financial advisors and their clients. AssetMark, together with its affiliates AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions, serves advisors at every stage of their journey with flexible, purpose-built solutions, powered by its innovative technology platform. The company equips advisors with planning tools, investment solutions, and operational capabilities to help deliver better investor outcomes by enhancing their productivity, profitability, and client satisfaction. Founded in 1996, AssetMark has over 1,100 employees and serves more than 10,000 financial advisors and over 340,000 investor households. As of June 30, 2026, the firm had over $180 billion in assets across its platforms. AssetMark, Inc. is a registered investment adviser with the U.S. Securities and Exchange Commission.
AssetMark, Inc. data breach investigation. AssetMark, Inc. ("AssetMark") is a leading wealth management platform serving over 10,000 financial advisers and 300,000 investor households. It recently experienced a data security incident impacting sensitive data belonging to 570,000 individuals. On May 15, 2026, AssetMark learned of an unauthorized party accessing and downloading certain files containing customer information. Personally Identifiable Information ("PII") was compromised during the data breach. The impacted PII includes, but is not limited to, names and social security numbers. If you receive a data breach notification letter from AssetMark or from your financial advisor about the AssetMark incident, you can contact Goldenberg Schneider, LPA for additional information about your legal rights by calling 513-982-1569, sending an email to [email protected] or completing the "Contact Us" form to the right. RSS feed. Contact Us. Fields marked with an * are required Phone type * Preferred method of contact *
Assetmark Inc., an institutional investor, has increased its stake in Bread Financial Holdings, Inc. (NYSE: BFH) by 31.4% during the fourth quarter, according to a recent SEC filing. The firm now owns 149,546 shares of the credit card and payment solutions company, valued at $11.07 million.
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Industries
Data & Analytics
Consulting
Enterprise Software
Financial Services
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
California
Founded
1996
Find jobs on Simplify and start your career today