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Asure

Cloud-based HCM SaaS for SMBs

Overview

Asure Software provides cloud-based Human Capital Management (HCM) solutions for small and mid-sized businesses, including payroll, tax services, time and attendance, and HR services delivered via Software-as-a-Service. The product is a subscription service accessed online, handling core HR tasks and payroll with scalable support for up to 1,000 employees and no heavy IT infrastructure. It differentiates itself by focusing on SMBs with a hosted SaaS model and a broad partner ecosystem with payroll providers, brokers, banks, and CPAs. Its goal is to help SMBs attract, develop, and retain talent while aligning HR activities with financial growth and keeping cash flow predictable through subscriptions.

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About Asure

Simplify's Rating
Why Asure is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

201-500

Company Stage

IPO

Headquarters

Austin, TX

Founded

1994

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Simplify's take

What believers are saying

  • Q3 2026 revenue reached $40.0 million, up 10.4%, with recurring revenue at 92%.
  • October 2026 acquisition added a $10 million revenue run-rate business and mid-market customers.
  • Preliminary 2027 guidance targets $183 million to $187 million revenue and 26% EBITDA margins.

What critics are saying

  • The $115 million MUFG facility secured by substantially all assets raises refinancing pressure.
  • The November 2026 BIPA settlement shows recurring biometric privacy exposure and cash drain.
  • Any payroll-tax filing failure or ACH interruption destroys trust and the enterprise tax business.

What makes Asure unique

  • AsureCentral unifies payroll, HR, recruiting, time, benefits, and Luna for resellers.
  • Payroll Tax Management spans 100,000 businesses and two million employees nationwide.
  • Oracle and AWS marketplace integrations widen distribution without replacing customer payroll systems.

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Funding

Total Funding

$141.8M

Above

Industry Average

Funded Over

4 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Program

Stock Price

Company News

Yahoo Finance
Nov 8th, 2026
Three penny stocks to watch in November 2026: ATRenew, Asure Software and Bioventus

A Simply Wall St screen of "elite penny stocks" for November 2026 highlights small companies with low debt, tight share counts, and share prices that have risen over the past year. It surfaced nine names and profiled three. ATRenew (RERE) runs a resale platform for pre-owned smartphones and other devices in China. It has revenue of about CN¥24.2b and a market value near $983 million. Asure Software (ASUR) sells cloud payroll, HR, and time-tracking tools to smaller employers. It generates about $159 million in revenue and has a market value of roughly $291 million. Bioventus makes devices and injections for musculoskeletal pain. It earns about $515 million in the US and $71 million internationally, with a market value near $894 million.

GlobeNewswire
Nov 2nd, 2026
Asure Software and Vertex announce strategic alliance to expand Payroll Tax Management reach.

Asure Software and Vertex announce strategic alliance to expand Payroll Tax Management reach. The partnership brings together Payroll Tax calculation and compliance to expand in the U.S. Enterprise market. AUSTIN, Texas, Nov. 02, 2026 (GLOBE NEWSWIRE) - Asure Software, Inc. (Nasdaq: ASUR), a leading provider of cloud-based Human Capital Management software and payroll tax management solutions, and Vertex, Inc. (NASDAQ:VERX), the Decision-to-Defense(TM) global indirect tax and compliance company, today announced a strategic partnership designed to deliver an improved payroll tax calculation and compliance offering to the U.S. enterprise market. The partnership includes Vertex's payroll tax calculation technology with Asure's Payroll Tax Management infrastructure for tax filing, remittance, W-2 processing, agency notice management and interaction with thousands of federal, state and local taxing authorities. For Asure, the agreement creates an important new distribution channel for its Payroll Tax Management business and provides an opportunity to expand Asure's share of the U.S. payroll tax compliance market. "This partnership has the potential to improve access to Asure Payroll Tax Management," said Pat Goepel, Chairman and CEO of Asure Software. "Vertex has spent decades building sophisticated payroll tax calculation technology and relationships across the enterprise payroll ecosystem. Asure has built the infrastructure which sits along beside it - moving the money, filing the taxes, managing W-2s, resolving notices and interacting with tax agencies. Bringing those capabilities together creates a compelling end-to-end payroll tax solution and another meaningful avenue for Asure to gain market share." Three New Paths to Payroll Tax Management Growth The strategic alliance establishes multiple commercial channels through which the companies expect to expand their respective payroll tax businesses. As enterprises modernize payroll and ERP infrastructure, the companies intend to offer customers a migration path that combines modern tax calculation technology with outsourced payroll tax filing and compliance. First, Asure will be able to offer Vertex payroll tax calculation technology together with Asure Payroll Tax Management to Asure customers and prospects. The side-by-side offering expands Asure's ability to compete for organizations seeking a one-stop payroll tax calculation and downstream tax filing, remittance and compliance solution. Second, the companies expect to pursue opportunities within the payroll and HCM provider ecosystem. The partnership can pair Vertex technology with Asure's existing relationships with payroll service providers and other application service providers, creating another potential source of recurring Payroll Tax Management customers. Together, these channels make it easier for Asure to be considered beyond customers purchasing tax filing services independently and into organizations seeking a more comprehensive payroll tax technology and compliance solution. Moving Upstream in the Payroll Tax Technology Stack Payroll tax management requires two complementary capabilities: accurately determining what an employer owes and then successfully depositing, filing and reconciling those obligations with government agencies. Vertex brings nearly five decades of tax experience and decades of tax technology expertise, along with many years of cloud-based payroll tax calculation capabilities covering federal, state and local requirements in the United States and Canada. Asure brings the operational compliance infrastructure that follows calculation, including tax filing, remittance, W-2 preparation, notice and amendment management and government agency interaction. Asure currently provides payroll tax and compliance services supporting more than 100,000 businesses and more than two million employees nationwide, plus a growing number of large enterprises representing multiple millions of employees The partnership therefore expands Asure's position from payroll tax compliance provider toward a broader end-to-end payroll tax solution. "Payroll tax is one of the most complex compliance obligations an employer carries, and the requirements change constantly across thousands of jurisdictions," said Chirag Patel, Chief Strategy Officer at Vertex. "Vertex has spent decades helping organizations calculate payroll taxes accurately. Working with Asure connects that calculation expertise with filing and remittance, helping create a more seamless path from determining what's owed to meeting those obligations." "The financial significance is not simply another referral agreement," Goepel said. "It is about distribution. Every additional payroll platform, enterprise relationship and technology ecosystem that can connect to Asure PTM expands access. Our objective is straightforward: make Asure the infrastructure layer behind an increasing share of payroll tax filings and tax money movement in the United States." About Asure Software Asure Software (Nasdaq: ASUR) provides cloud-based Human Capital Management solutions delivered as Payroll, Payroll Tax Management, HR compliance and related services. Asure's Payroll Tax Management infrastructure supports tax filing, remittance, W-2 processing, agency notice management and other payroll tax compliance requirements for businesses and payroll providers across the United States. Forward-Looking Statements Statements in this press release that are not historical facts, including statements regarding the expected benefits of the strategic partnership, potential customer adoption, market opportunities, addressable market expansion, revenue opportunities, market-share gains, product integration, customer migrations and future financial performance, are forward-looking statements within the meaning of applicable federal securities laws. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Readers should refer to Asure Software's filings with the Securities and Exchange Commission for a discussion of risks and uncertainties affecting the Company's business. Asure undertakes no obligation to update forward-looking statements except as required by law. Investor Relations Contact Patrick McKillop Vice President, Investor Relations Asure Software 617-335-5058 [email protected]

Yahoo Finance
Oct 31st, 2026
Asure Software Q3 revenue rises 10.4% to $40M as AWS and Oracle deals boost outlook

Asure Software (NASDAQ:ASUR) reported third-quarter 2026 revenue of $40.02 million, up 10.4% year on year and 2.4% above analyst estimates of $39.07 million. Adjusted earnings of $0.12 per share missed expectations of $0.19. Adjusted EBITDA reached $10.47 million, an 18.6% beat. Operating margin rose to 1.3% from -9.7% a year earlier. Chief executive officer Pat Goepel credited the AsureCentral launch and Payroll Tax Management momentum, which lifted organic recurring revenue 14%. New partnerships with AWS and Oracle marketplaces should widen reach and shorten sales cycles. For the fourth quarter, Asure expects revenue of $42 million to $44 million and adjusted EBITDA of $10 million to $12 million. The shares trade at $9.16, up from $7.13 before earnings.

Yahoo Finance
Oct 31st, 2026
Asure Software stock jumps 21.9% as Q3 revenue hits $40M and net loss narrows to $0.6M

Shares of HR software provider Asure Software (NASDAQ:ASUR) jumped 21.9% in morning trading after it reported third-quarter 2026 results that showed double-digit recurring revenue growth and a much smaller net loss. Total revenue rose 10.4% year on year to $40.0 million, beating analyst estimates of $39.07 million. Recurring revenue grew 16% to $36.9 million from $31.8 million. The net loss narrowed to $0.6 million from $5.4 million a year earlier. The stock trades at $9.30, up 2.2% since the start of the year and close to its 52-week high of $10.12 from January 2026.

MarketBeat
Oct 29th, 2026
What Asure Software (ASUR) said on its Q3 earnings call.

What Asure Software (ASUR) said on its Q3 earnings call. October 29, 2026 Key points. * Q3 performance improved significantly: Revenue rose 10% year over year to $40 million, recurring revenue increased 16% to $36.9 million, and adjusted EBITDA grew 29% to $10.5 million. The adjusted EBITDA margin expanded to 26%, while the net loss narrowed to $0.6 million. * Product expansion and cross-selling are accelerating: Asure expanded Payroll Tax Management through AWS and Oracle marketplaces, launched AsureCentral to resellers, and reported a 7% increase in clients purchasing multiple products. Luna AI usage also grew, with more than 26,000 customer conversations during the quarter. * Acquisition supports a stronger outlook: Asure acquired a Southeastern U.S. payroll processor for $26.5 million and raised its outlook to $42 million-$44 million in Q4 revenue. Preliminary 2027 guidance calls for $183 million-$187 million in revenue and a 26%-28% adjusted EBITDA margin. * MarketBeat previews top five stocks to own in November. Asure Software NASDAQ: ASUR reported third-quarter 2026 revenue of $40 million, up 10% from $36.3 million a year earlier, as the human capital management provider cited growth across payroll, benefits and HR compliance offerings. Recurring revenue rose 16% year over year to $36.9 million and accounted for approximately 92% of total quarterly revenue, compared with 88% in the prior-year period. Chief Executive Officer Pat Goepel said organic revenue growth was 9%, versus 4% in the third quarter of 2025, while organic recurring revenue growth reached 14%. "Growth was strong and broad-based with payroll benefits and HR compliance among the key contributors," Goepel said. He attributed recurring growth in part to the rollout of AsureCentral and continued momentum in Payroll Tax Management. Margins and profitability improve. Gross profit increased to $27.8 million from $23.5 million a year earlier. GAAP gross margin expanded to 70% from 65%, while non-GAAP gross margin increased to 75% from 70%. The company's net loss narrowed to $0.6 million from $5.4 million in the third quarter of 2025. EBITDA rose to $7.9 million from $3.9 million, and adjusted EBITDA increased 29% to $10.5 million. Adjusted EBITDA margin expanded to 26% from 22%. Chief Financial Officer John Pence said the company is seeing the benefits of operating scale, while artificial intelligence-related productivity gains remain in the early stages. Asure is using AI in operations, call centers, finance and sales, he said, in addition to its Luna AI assistant for customers. Goepel said Luna conversations increased about 25% during the quarter to more than 26,000, and the platform completed more than 15,000 AI actions for customers during its first year. At the start of the fourth quarter, Asure released time-import agents intended to bring Luna into payroll workflows while retaining human oversight at decision points. Distribution expansion and product cross-selling. Payroll Tax Management represented nearly 20% of Asure's revenue, according to Goepel. The company said it has won about 30 major enterprise accounts for the offering. During the quarter, Asure expanded distribution through marketplace arrangements with Amazon Web Services and Oracle. In August, the company announced a co-selling arrangement for Payroll Tax Management through AWS Marketplace and began actively co-selling to AWS customers in September. The company also made the offering available through Oracle Marketplace, integrated with Oracle Fusion Cloud Human Capital Management. Goepel said the marketplace relationships provide additional opportunities, though he characterized results as early. He said lead volume at the Workday conference was approximately triple the prior year's level, and management received positive feedback from industry events involving Workday, HR technology and Oracle customers. The company also launched AsureCentral to its reseller network in September and brought its first resellers live on the platform. AsureCentral combines payroll, tax, HR, recruiting, time and attendance, retirement, benefits and Luna capabilities in one environment. Goepel said the number of clients purchasing multiple products increased 7% from the year-earlier quarter. Asure is seeking to increase the average number of products per client relationship from slightly more than two toward four or more over time. Management said improved product attachment rates have also contributed to stronger retention, with updated retention metrics planned for the company's year-end release. Sales hiring, acquisition and financing. The company said it was approaching its target of 150 sales representatives by year-end. Goepel described the new hires as full-solution sellers who can market the company's broader product suite to business owners. The third-quarter mix of existing-customer expansion versus new customer logos was about 47% to 53%, compared with 36% to 64% a year earlier. Contracted backlog totaled $86.6 million at quarter-end, with Asure expecting to convert approximately 46% of that amount over the following 12 months. After the quarter ended, Asure acquired a Southeastern U.S.-based human capital management payroll processor for an aggregate purchase price of $26.5 million. The acquired business serves mid-market organizations with cloud-based HR, payroll and talent tools. Pence said it had been operating at about a $10 million revenue run rate when acquired. The purchase price included $13.5 million in cash at closing, a $3 million promissory note tied to indemnity obligations and other adjustments, and $10 million in stock. Goepel said the acquisition adds technology that could support updates to product offerings, including scheduling, time-related capabilities and reporting. On Oct. 15, Asure closed a new senior credit facility of up to $115 million led by MUFG Bank. The facility includes an $85 million term loan, a $10 million revolving facility and a $20 million delayed-draw term loan facility. Asure used $62.6 million of the proceeds to repay its existing MidCap Financial Trust credit agreement. The company ended the third quarter with $16.8 million in cash and cash equivalents and $64.7 million in total debt. Outlook raised for fourth quarter and 2027. Asure updated its outlook to incorporate the October acquisition. The company expects fourth-quarter revenue of $42 million to $44 million and adjusted EBITDA of $10 million to $12 million. * Full-year 2026 revenue guidance: $162 million to $164 million * Full-year 2026 adjusted EBITDA guidance: $40 million to $42 million * Preliminary 2027 revenue guidance: $183 million to $187 million * Preliminary 2027 adjusted EBITDA margin guidance: 26% to 28% Pence said the midpoint of the 2027 revenue range implies growth of roughly 13% to 14%, with the majority expected to be organic. He also said the company expects its cost structure, including capital expenditures and capitalized software development costs, to remain relatively stable on a dollar basis. Management expects fourth-quarter margin results to reflect continued investment in sales hiring, acquisition integration and product and workflow integration efforts. For 2027, Pence said Asure is targeting GAAP gross margin of about 72% and non-GAAP gross margin of roughly 76% to 77%. About Asure Software (NASDAQ:ASUR). Asure Software, Inc NASDAQ: ASUR provides cloud-based human capital management (HCM) software and services for small and midsized businesses. Its platform is designed to help employers manage core workforce and administrative processes through a unified suite of online tools. Asure's products and services include payroll processing and tax services, time and attendance tracking, human resources management, benefits administration, employee onboarding, talent management, and employee self-service. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Asure Software, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Asure Software wasn't on the list. While Asure Software currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. Looking for higher dividend income in 2027? Discover seven high-yield dividend stocks with attractive payouts, proven dividend histories and growth potential. Continue following MarketBeat

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