Asure

Asure

Cloud-based HCM SaaS for SMBs

Overview

Asure Software offers cloud-based human capital management (HCM) solutions for small and medium-sized businesses. Its SaaS platform provides payroll, tax services, time and attendance, and HR services that SMBs can access online without heavy IT setup, scalable to about 1,000 employees. The system works by delivering core HR and payroll functionality through a subscription model, with integrations to payroll providers, brokers, banks, and CPAs to extend service reach. The goal is to help SMBs attract, develop, and retain talent while aligning HR work with financial growth through predictable, scalable software.

About Asure

Simplify's Rating
Why Asure is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

IPO

Headquarters

Austin, Texas

Founded

1994

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Simplify's Take

What believers are saying

  • FRPG expands access to 3,000 independent restaurant operators across 20 states.
  • Most of Asure's roughly 30,000 direct clients should migrate to AsureCentral by Q2 2026.
  • Recurring revenue is about 88% of sales, supporting cross-sell and retention.

What critics are saying

  • Paychex, ADP, and Paycom bundle deeper suites and pressure Asure's pricing.
  • AsureCentral migration failures would disrupt payroll and trigger SMB churn quickly.
  • $68.8 million of debt limits flexibility if growth or renewals slow.

What makes Asure unique

  • Cloud-based HCM for SMBs, with payroll, HR, and compliance in one stack.
  • AsureWorks adds managed payroll services without changing employer-of-record status.
  • AsureCentral and Luna AI unify self-service, automation, and operational execution.

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Funding

Total Funding

$141.8M

Above

Industry Average

Funded Over

4 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Stock Price

Company News

The Associated Press
Mar 30th, 2026
Asure appoints Tiffany Mortimer as chief transformation & people officer

Asure Software has appointed Tiffany Mortimer as Chief Transformation & People Officer. She brings 15 years of experience leading enterprise transformation and people strategy at high-growth SaaS companies. Mortimer joins from KnowBe4, where she served as Deputy Chief Operating Officer and helped lead the cybersecurity firm through its IPO and subsequent $4.6 billion acquisition by Vista Equity Partners. She previously held roles including Chief of Staff and Interim Chief Human Resources Officer at the company. At Asure, Mortimer will oversee transformation initiatives, operational excellence and the People function. She will partner with CEO Pat Goepel on strategic priorities as the HCM software provider builds its operational foundation for growth, particularly around its AsureCentral platform and Luna AI capabilities.

GlobeNewswire
Mar 30th, 2026
Asure appoints Tiffany Mortimer as Chief Transformation & People Officer.

Asure appoints Tiffany Mortimer as Chief Transformation & People Officer. AUSTIN, Texas, March 30, 2026 (GLOBE NEWSWIRE) - Asure Software, Inc. (Nasdaq: ASUR), a leading provider of cloud-based Human Capital Management ("HCM") software solutions, appointed Tiffany Mortimer as Chief Transformation & People Officer. Mortimer brings 15 years of experience leading enterprise transformation, operational execution, and people strategy at high-growth SaaS companies, and joins Asure as the company continues to build the operational and organizational foundation for its next phase of growth. In her new role, Mortimer will lead Asure's transformation initiatives and People function. Her responsibilities will encompass operational excellence, cross-functional execution, and developing the organizational capacity to support the company's continued growth. She will partner directly with Chairman and CEO Pat Goepel and the broader leadership team on key strategic priorities. Mortimer joins Asure from KnowBe4, a cybersecurity SaaS platform, where she served as Deputy Chief Operating Officer and operated as a senior executive partner to the CEO and board. During her tenure, she helped lead the company through hypergrowth, its IPO, and the subsequent $4.6 billion acquisition by Vista Equity Partners - serving as a key execution leader in the Office of the CEO with oversight of strategic operations, enterprise program management, and business process optimization. Prior to that role, she served as Chief of Staff through a period of rapid growth and multiple strategic acquisitions, and as Interim Chief Human Resources Officer, where she led a global HR organization through a critical leadership transition. "Tiffany brings a rare combination of operational discipline and genuine people leadership," said Pat Goepel, Chairman and Chief Executive Officer for Asure. "What sets her apart is the ability to drive rigorous execution while investing in the people and culture around her. As we advance the capabilities of AsureCentral and continue expanding what Luna AI makes possible for our teams and our customers, having a leader who understands both dimensions of that work is exactly what we need. We are very glad to have her on the team." "I'm excited to join Asure at such a pivotal moment - both for the payroll and HR industry and for technology broadly," said Tiffany Mortimer, Chief Transformation & People Officer of Asure Software. "Having spent my career at the intersection of SaaS and human capital management, I've seen firsthand how AI is beginning to fundamentally reshape what's possible for technology companies and the customers they serve. What draws me to Asure is the opportunity to be at the center of that transformation - aligning our people, processes, and technology so our teams can do their best work and, more importantly, so our customers are getting everything they can from their own people. AsureCentral gave us the platform foundation; now it's about building the organizational capability to fully deliver on what that makes possible. I look forward to partnering with Pat and the entire team as we do exactly that." About Asure Software Asure (Nasdaq: ASUR) provides cloud-based Human Capital Management (HCM) software solutions that assist organizations of all sizes in streamlining their HCM processes. Asure's suite of HCM solutions includes HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management. The company's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency while prioritizing client interactions. For more information, please visit www.asuresoftware.com. Patrick McKillop Vice President, Investor Relations Asure Software 617-335-5058 [email protected]

Yahoo Finance
Feb 27th, 2026
Asure posts $140.5M revenue in 2025, up 17%, launches AI agent Luna for payroll

Asure Software reported full-year 2025 revenues of $140.5 million, up 17% year-over-year, with fourth-quarter organic growth improving to 10% from 4% in the prior quarter. The company raised $295 million across three funding rounds in 14 months and is valued at $1.45 billion. The payroll and HR software provider launched Luna, an AI agent that performed over 50 actions and handled 80,000 messages in its first 90 days, offsetting the workload of approximately three customer service representatives. The company also introduced AsureWorks, an administrative services outsourcing model targeting clients worth two to three times typical payroll-only revenue. Asure reported new bookings up 35% and contracted backlog of approximately $100 million, up 18% year-over-year. For 2026, the company expects revenues between $159 million and $162 million with adjusted EBITDA margins of 23–25%.

Yahoo Finance
Feb 26th, 2026
Asure Software's Q4 revenue beats estimates at $39.31M, up 27.7% year-on-year

HR software provider Asure Software reported fourth-quarter revenue of $39.31 million, beating analyst estimates of $38.78 million and representing 27.7% year-on-year growth. The company's GAAP profit of $0.03 per share significantly exceeded analyst expectations of -$0.04 per share. Asure guided first-quarter revenue to approximately $42 million, roughly in line with analyst estimates. Full-year 2025 revenue totalled $140.5 million, up 17% year-on-year. The company's operating margin improved to 4.5% from -8.1% in the prior-year quarter. Asure provides cloud-based human capital management software for small and medium-sized businesses, focusing on payroll, taxes, time tracking and HR compliance in smaller metropolitan markets. The company has grown sales at a 16.5% annual rate over five years.

Yahoo Finance
Feb 25th, 2026
Asure Software reports Q4 earnings tomorrow, revenue expected to grow 25.9% year on year

Asure Software, an HR software provider, will report earnings tomorrow after market close. Analysts expect revenue to grow 25.9% year-on-year this quarter, improving from 17.2% growth in the same period last year. Last quarter, the company reported revenues of $36.25 million, up 23.7% year-on-year, beating analysts' expectations. However, full-year revenue guidance missed expectations significantly. The company has missed Wall Street's revenue estimates multiple times over the past two years. Analysts have largely reconfirmed their estimates over the last 30 days. Asure Software's shares have declined 28.4% over the past month, underperforming the finance and HR software sector average decline of 18.4%. The stock currently trades at $6.98, below the average analyst price target of $13.22.

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