Asure

Asure

Cloud-based HCM solutions for SMBs

About

Asure Software provides Human Capital Management (HCM) solutions specifically designed for small and medium-sized businesses (SMBs). Their cloud-based services include payroll, tax services, time and attendance tracking, and HR services, all accessible through a Software-as-a-Service (SaaS) model. This approach allows SMBs to manage their workforce efficiently without the need for extensive IT infrastructure, reducing costs and enabling scalability. Asure's goal is to support SMBs in attracting and retaining talent while focusing on their growth.

Company Stage

IPO

Employees

201-500

Industries

Consulting, Enterprise Software

Total Funding

$47.7M

Headquarters

Austin, Texas

Founded

1994


Simplify Jobs

Simplify's Take

What believers are saying

  • Asure's AI-powered ATS streamlines talent acquisition for SMBs in competitive markets.
  • Integration with SAP enhances payroll services, improving financial management for clients.
  • Partnerships with platforms like Lendio expand financial service access for SMB clients.

What critics are saying

  • Investigation by Glancy Prongay & Murray LLP could lead to legal and reputational issues.
  • Competition from established HCM providers may pressure Asure's market share.
  • New technology integrations may face implementation challenges, affecting customer satisfaction.

What makes Asure unique

  • Asure offers a fully integrated HCM platform tailored for SMBs.
  • The company provides cloud-based SaaS solutions, reducing IT infrastructure burdens for clients.
  • Asure's subscription model allows SMBs to manage cash flow and invest in growth.

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