Asure

Asure

Cloud-based HCM solutions for SMBs

About Asure

Simplify's Rating
Why Asure is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Enterprise Software

Company Size

201-500

Company Stage

IPO

Headquarters

Austin, Texas

Founded

1994

Overview

Asure Software provides Human Capital Management (HCM) solutions specifically designed for small and medium-sized businesses (SMBs). Their cloud-based services include payroll, tax services, time and attendance tracking, and HR services, all accessible online without the need for extensive IT infrastructure. Asure operates on a subscription model, which helps SMBs manage costs and scale easily as they grow. The company's goal is to support SMBs in effectively managing their workforce while focusing on financial growth.

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Funded Recently
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Simplify's Take

What believers are saying

  • Increased demand for remote workforce tools supports Asure's cloud-based solutions.
  • Growing interest in AI-driven HR solutions aligns with Asure's AWS partnership.
  • Expansion of SMBs in emerging markets offers new opportunities for Asure's SaaS offerings.

What critics are saying

  • Investigation into potential legal violations could impact Asure's reputation and finances.
  • AI partnership with AWS may increase competition from other AWS partners.
  • $60M credit facility increases financial liabilities if revenue generation falters.

What makes Asure unique

  • Asure offers a fully integrated HCM platform for SMBs.
  • The company provides cloud-based SaaS solutions, reducing IT infrastructure needs.
  • Asure's strategic AI partnership with AWS enhances its HCM software capabilities.

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Funding

Total Funding

$141.8M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Company News

Asure Software
Apr 23rd, 2025
Asure Software Launches New Canadian Payroll Tax Solution to Support Global Enterprises

Asure Software launches new Canadian Payroll Tax Solution to support global enterprises.

QualityStocks
Apr 22nd, 2025
QualityStocksNewsBreaks – Asure Software Inc. (NASDAQ: ASUR) Secures $60M Credit Facility - QualityStocks

Asure Software (NASDAQ: ASUR), a provider of integrated software solutions, has announced its entry into a significant financial agreement, securing a credit facility of up to $60 million. Established with MidCap Financial, the agreement provides the company with an immediate $20 million in funding, with the remaining $40 million available until March 31, 2027. Roth … Continue reading "QualityStocksNewsBreaks – Asure Software Inc. (NASDAQ: ASUR) Secures $60M Credit Facility"

Investor Brand Network
Apr 22nd, 2025
InvestorNewsBreaks - Asure Software Inc. (NASDAQ: ASUR) Secures $60M Credit Facility

Asure Software (NASDAQ: ASUR), a provider of integrated software solutions, has announced its entry into a significant financial agreement, securing a credit facility of up to $60 million.

Stock Titan
Mar 25th, 2025
Asure Software Strengthens Innovation Leadership through Strategic AI Partnership with AWS

Asure Software (NASDAQ: ASUR) has announced a strategic AI partnership with Amazon Web Services (AWS) to enhance its Human Capital Management (HCM) software solutions.

MarketScreener
Jan 15th, 2025
Glancy Prongay & Murray LLP Announces Investigation of Asure Software, Inc. (ASUR)

Glancy Prongay & Murray LLP ("GPM") announces its investigation of Asure Software, Inc. (NASDAQ: ASUR) concerning the Company and its directors' and officers' possible violations of state laws.

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