The acquisition enhances Atomic's European footprint and extends its embedded investing capabilities to a broader set of fintechs and banking partnersNEW YORK, Jan. 13, 2026 /PRNewswire/ -- Atomic Invest, the white-labeled investing platform powering fintechs and financial institutions, today announced the acquisition of Groene Hart Financial Diensten, a Netherlands-based MiFID investment firm. The transaction has been approved by the Netherlands Authority for the Financial Markets (AFM), clearing a key regulatory step and allowing Atomic to scale its platform across Europe.The acquisition gives Atomic a strong regulatory foothold in the EU and unlocks the ability to offer white-label wealth management, brokerage, and cash-management services to European fintechs and financial institutions. For Atomic's partners, this means faster launches, local compliance built in, and the flexibility to deliver investing and savings products directly inside their own platforms."We've seen strong interest from European fintechs and banks in bringing embedded investing and modern cash-management experiences to their customers," said David Dindi, CEO of Atomic Invest. "In the U.S., we power platforms like NerdWallet, Bluevine, and Uphold across investing, savings and cash management use cases. This acquisition enables us to extend the same operating model and product breadth to platforms serving customers in Europe."Groene Hart Financial Diensten will be fully integrated into Atomic Invest's European operations

Atomic has raised $30 million to boost the global expansion of its embedded investing platform. The company enables fintechs, banks, and non-financial brands to integrate brokerage and wealth-management services into their offerings quickly. Atomic's platform has expanded end-investor accounts 52× and processes over $20 billion in annualized trading volume. The funding will support regulatory expansion, product development, and partnerships with fintechs and financial institutions worldwide.

MX will integrate with Atomic to help financial providers more easily identify customers who could benefit from an account switch, and make it simple for consumers to actually switch.