Attentive

Attentive

Personalized SMS marketing solutions for businesses

About

Attentive provides personalized SMS marketing solutions that help businesses, especially eCommerce and DTC brands, engage their customers through targeted text messaging. The platform uses APIs and webhooks to allow businesses to easily create and manage custom SMS campaigns. Unlike its competitors, Attentive operates on a subscription-based model, offering various features and premium customization options. The company's goal is to enhance customer communication, drive revenue growth, and strengthen customer relationships.

Company Stage

Series E

Employees

1,001-5,000

Industries

Data & Analytics, Consulting, Consumer Software

Total Funding

$839.5M

Headquarters

Hoboken, New Jersey

Founded

2016


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Simplify's Take

What believers are saying

  • Attentive's UK revenue grew 128% in 2024, indicating strong international market potential.
  • Partnership with ParTech enhances restaurant loyalty programs, expanding SMS marketing applications.
  • AttentiveAI's launch offers hyper-personalized marketing, boosting customer engagement and revenue.

What critics are saying

  • Emerging competitors like Textla may erode market share with lower-cost services.
  • Over-reliance on AI could lead to data privacy concerns and regulatory scrutiny.
  • RCS messaging introduction may shift consumer preferences away from traditional SMS.

What makes Attentive unique

  • Attentive leads in AI-driven SMS marketing, offering hyper-personalized customer engagement.
  • The platform integrates seamlessly with APIs and webhooks for efficient messaging solutions.
  • Attentive's subscription model ensures steady revenue with premium add-ons for customization.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-4%

Benefits

Generous PTO

Medical, Dental, & Vision Insurance

Daily Lunch Delivery Credit

Equity

Remote Work & Wellness Benefits

Company-Wide Events & Employee-Led Activities

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