Aucto

Aucto

Online marketplace for surplus industrial equipment

Overview

Aucto runs an online marketplace that connects sellers of surplus or used industrial equipment with buyers who want affordable, reliable machinery. Sellers list items on the site and buyers bid in online auctions or submit tender offers. Aucto earns revenue through listing fees, transaction fees on completed sales, and optional premium services that boost item visibility. The platform targets manufacturers, industrial operators, and other businesses seeking cost-effective assets like bearings, lathes, presses, and other tools. Compared to competitors, Aucto focuses specifically on used and surplus industrial equipment and streamlines the process of turning idle assets into cash while giving buyers access to a wide range of equipment at competitive prices. The company's goal is to facilitate transparent, efficient transactions in the industrial assets market, helping sellers monetize surplus assets and buyers source affordable, high-quality machinery.

About Aucto

Simplify's Rating
Why Aucto is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Enterprise Software

Company Size

11-50

Company Stage

Seed

Total Funding

$7.4M

Headquarters

San Francisco, California

Founded

2020

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Simplify's Take

What believers are saying

  • Pricing Engine strengthens seller acquisition through embedded valuation workflows.
  • No seller commissions improves enterprise win rates on surplus programs.
  • Circular-economy messaging supports sales to manufacturers under ESG pressure.

What critics are saying

  • Ritchie Bros. and GoIndustry DoveBid can outbid Aucto on liquidity and trust.
  • Large enterprise dependence creates revenue concentration if key accounts move in-house.
  • Pricing Engine commoditizes valuation, weakening Aucto's lead generation and pricing power.

What makes Aucto unique

  • Aucto combines enterprise asset lifecycle software with a global industrial resale marketplace.
  • Its auction, tender, and best-offer formats fit complex surplus liquidation workflows.
  • It targets large manufacturers, adding real-time valuation and compliance reporting.

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Funding

Total Funding

$7.4M

Above

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$3.7M
Aucto

Benefits

Competitive Cash and equity

Flexible PTO

Full suite of benefits

Remote friendly

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

6%

2 year growth

0%
Aucto
Nov 24th, 2021
Aucto launched Pricing Engine online tool on Oct 24th 21'.

In fact, selling metalworking machinery on Aucto is so popular, Aucto recently launched a Pricing Engine online tool to help organizations calculate how much their metalworking machinery could be worth.

Aucto
Nov 17th, 2021
Aucto launched Andrew on Nov 17th 21'.

This week, Aucto is introducing Andrew, its newest addition to its sales team.

Aucto
Nov 10th, 2021
Aucto launched Bill on Nov 10th 21'.

This week, Aucto is introducing Bill, its newest addition to its sales team.

Aucto
Oct 26th, 2021
Aucto launched Fuaad on Oct 20th 21'.

This week, Aucto is introducing Fuaad, its newest addition to its sales team.

Aucto
Oct 14th, 2021
Aucto hires Fiona as Director of Marketing

Fiona joins Aucto as its Director of Marketing and has over 15 years of experience in B2B brand development, lead generation, and digital marketing.

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