Aucto

Aucto

Online marketplace for industrial equipment auctions

About Aucto

Simplify's Rating
Why Aucto is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Industrial & Manufacturing

Company Size

11-50

Company Stage

Seed

Total Funding

$7.2M

Headquarters

San Francisco, California

Founded

2020

Overview

Aucto is an online marketplace that focuses on the auction and tendering of used and surplus industrial equipment, machinery, and tools. The platform connects sellers with surplus industrial assets to buyers looking for affordable solutions. Sellers can list their equipment, and buyers can participate in online auctions or submit offers through tenders. This process allows sellers to monetize unused equipment while providing buyers access to quality industrial tools at competitive prices. Aucto generates revenue through listing fees, transaction fees from sales, and premium services for better visibility of listings. The company stands out by offering a trusted platform specifically for the industrial equipment market, catering to businesses that prefer cost-effective options for their operational needs. Aucto's goal is to facilitate efficient and transparent transactions between sellers and buyers, creating a beneficial environment for both parties.

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Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for sustainable practices boosts Aucto's surplus asset sales.
  • Industry 4.0 upgrades increase surplus machinery available for Aucto's marketplace.
  • Global online auction market growth supports Aucto's business model.

What critics are saying

  • Increased competition from platforms like EquipNet could erode Aucto's market share.
  • Rapid AI advancements may outpace Aucto's current platform capabilities.
  • Economic downturns could reduce demand for surplus industrial equipment.

What makes Aucto unique

  • Aucto specializes in surplus industrial assets, a niche yet vital market segment.
  • The platform offers both auctions and tenders, providing flexible selling options.
  • Aucto's Pricing Engine tool helps sellers evaluate the worth of their machinery.

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Funding

Total Funding

$7.2M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$3.7M
Aucto

Benefits

Competitive Cash and equity

Flexible PTO

Full suite of benefits

Remote friendly

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 4%

2 year growth

↑ 4%
Aucto
Nov 24th, 2021
Aucto launched Pricing Engine online tool on Oct 24th 21'.

In fact, selling metalworking machinery on Aucto is so popular, Aucto recently launched a Pricing Engine online tool to help organizations calculate how much their metalworking machinery could be worth.

Aucto
Nov 17th, 2021
Aucto launched Andrew on Nov 17th 21'.

This week, Aucto is introducing Andrew, its newest addition to its sales team.

Aucto
Nov 10th, 2021
Aucto launched Bill on Nov 10th 21'.

This week, Aucto is introducing Bill, its newest addition to its sales team.

Aucto
Oct 26th, 2021
Aucto launched Fuaad on Oct 20th 21'.

This week, Aucto is introducing Fuaad, its newest addition to its sales team.

Aucto
Oct 14th, 2021
Aucto hires Fiona as Director of Marketing

Fiona joins Aucto as its Director of Marketing and has over 15 years of experience in B2B brand development, lead generation, and digital marketing.

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