A

Augmodo

Affordable passive smartbadge for retail efficiency.

Overview

Augmodo delivers affordable passive Smartbadge hardware for retailers to improve workforce efficiency and security. The Smartbadge is installed with minimal disruption to existing processes and uses Spatial AI to track products in real time, providing inventory insights and aiding e-commerce picking. The system emphasizes privacy, processing only necessary data with opt-in security features for associates, ensuring a privacy-first approach. Unlike pricier rivals, Augmodo focuses on lowering hardware costs while delivering practical, real-time tracking and security improvements. The company’s goal is to help retailers streamline operations, improve inventory accuracy, and strengthen security without requiring major process changes or expensive deployments.

Significant Headcount Growth

Work here?Claim your company

About Augmodo

Simplify's Rating
Why Augmodo is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsHardwareEnterprise SoftwareCybersecurity

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$63.8M

Headquarters

Seattle, Washington

Founded

2023

Get referred to Augmodo

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Augmodo raised $21 million in July 2026 at a $350 million valuation.
  • Revenue reportedly grew 10x year over year, while mapped space reached 186 million monthly square feet.
  • Owl Mini and Owl Pro target early 2027, extending product momentum and partner upsell opportunities.

What critics are saying

  • Retail hardware can be commoditized; Zebra, Honeywell, and camera-free rivals can undercut pricing quickly.
  • Expansion beyond retail into warehouses and hospitals stretches execution before Q1 2027 rollouts land.
  • Customer concentration remains real: Chemist Warehouse anchors credibility, and any rollout slip hurts fundraising.

What makes Augmodo unique

  • Augmodo ships sixth-generation Smartbadge hardware in 24 months, compressing product iteration quickly.
  • Chemist Warehouse deployed Augmodo across 550 stores after four-store pilots showed 30% fewer gaps.
  • Privacy filtering runs on-premise, limiting worker tracking while preserving shelf-level inventory visibility.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$63.8M

Above

Industry Average

Funded Over

3 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Wellness Program
  • Mental Health Support
  • Remote Work Options
  • Hybrid Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • 401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

7%

2 year growth

12%
Retail Technology Innovation Hub
Oct 16th, 2026
2026 RTIH Innovation Awards Startup of the Year finalists include Augmodo and Theseus Robotics.

2026 RTIH Innovation Awards Startup of the Year finalists include Augmodo and Theseus Robotics. Retailtechinnovationhub is pleased to announce the shortlist for the 2026 RTIH Innovation Awards Startup of the Year category. Retailtechinnovationhub received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector. Congratulations to all those who made it through the initial submission process! It's now over to its star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am. Its 2026 Startup of the Year finalists as follows: Augmodo builds physical AI infrastructure powered by wearable computer vision for frontline retail teams. A frontline worker wears a passive Smartbadge during standard shifts, automatically building a live 3D map of shelf inventory to spot out-of-stocks, gaps, and misplaced items in real-time with zero manual scanning or operational change. Founded in 2023 by Ross Finman, who sold his last start up to Niantic and led the mapping team behind Pokémon GO, Augmodo expanded from 8 to 165 stores in under a year, raising nearly $60 million at a $350 million valuation. Chemist Warehouse achieved 30%+ shelf gap reductions. Clavis Studio AI visual commerce tool that uses furniture retailers' product catalog to design their shoppers' rooms such that shoppers can 'shop the look' according to their design preference and budget. Clavis AI provides a whitelabelled, fully embedded AI design tool for furniture retailers to offer personalised interior design to their shoppers online and instore. Fully immersive with deep data analytics providing unrivalled insight into consumer behaviour. Lyzer is a Lisbon-based logistics-as-a-service (LaaS) startup, launched in September 2024 by the founders of 360hyper and SPEAK. Its platform brings orders from stores, online shops and marketplaces into one system and runs smart task allocation, guided picking and route optimisation, so retailers can turn existing stores into fulfilment hubs. In two years, Lyzer has processed over 1.1 million orders worth more than €330 million in GMV, enabled Staples Portugal to offer same-day delivery within four hours, opened a Spanish subsidiary and raised over €10 million from Indico Capital Partners, Lince Capital, LC Ventures and C2 Capital. Minimist is the recommerce operating system for charity retail. Every donated item is a one-off with no barcode, no SKU and no product data, so listing one by hand takes up to 10 minutes and 97% of donated stock never goes online at all. Minimist turns one photo into a priced, described, live listing across eight marketplaces in 30 seconds. In its first year in market Retailtechinnovationhub has signed 28 charity retailers across the UK, Ireland and Australia, including Salvation Army, Vision Ireland and Helen and Douglas House. Together they have listed 73,844 donated items and sold 31,580 of them, raising 1,409,994 euros for their causes. M11 Labs is an agentic commerce lab helping good products win in a zero-trust internet. The M11 platform puts specialised AI agents to work on a brand's online store across four areas: fact checking every claim against independent evidence, correcting what AI assistants say, completing the product data machines need, and tracking competitor threats. Everything rolls into one Commercial Score and a prioritised fix list, which M11 agents draft and the brand approves. Within months of launch M11 agents have scanned 1,500+ brands, stress tested 6,500+ claims, published a state of the category scan of the skincare industry, and launched OpenMarket, the first multi-agent marketplace. Neato is a second party (2P) e-commerce model that gives consumer brands one accountable partner to grow across fragmented online channels. Neato purchases inventory directly, becomes the seller of record, and manages marketplace execution across pricing, listings, creative, advertising, logistics, reporting, and brand protection. Over the past year, the company extended this model beyond Amazon into TikTok Shop, direct-to-consumer, social commerce, and Walmart, supported by a new Las Vegas operations hub, and AI enabled workflows. By bringing people, inventory, technology, and execution together, Neato aims to make marketplace growth more coordinated, measurable, and profitable for brands and shoppers. SquareBySquare SquareBySquare turns an online purchase into real, mapped rainforest protection. Customers choose a square metre of rainforest, name it, receive a personalised certificate and see it on a live public map. StudioGo is a workflow platform designed to eliminate content bottlenecks and provide complete visibility across the product imagery lifecycle. By connecting planning, production, approval, asset management, and publication into a single workflow, StudioGO helps retail, e-commerce, creative, marketing, and studio teams move products from sample arrival to customer facing channels faster and with greater consistency. TerzyApp turns two ordinary phone photos into 32 body measurements, letting people order made-to-measure clothing online and matching them with verified independent tailors. Payments and payouts run across 37 countries and the tailor is paid only after successful delivery. It combines live AI body measurement, a verified tailor marketplace and cross-border money rails in one shipped product - made-to-measure clothing from your phone. TerzyApp UK is pre-revenue, with a working iOS app in TestFlight beta and an AI measurement engine running in production on cloud GPU, ahead of a UK launch. Theseus Robotics Theseus Robotics (Zürich; Y Combinator backed) has buillt Domi, a wheeled, two-armed robot that restocks supermarket shelves overnight. Domi tows a trolley of stock to the aisle and places products on the shelf. An AI model trained on Theseus's own demonstrations moves the arms; when Domi meets something new, an operator can step in remotely and the correction becomes training data. No store retrofit, no capex: a monthly fee per robot. Founded by a team from ETH Zürich, Carnegie Mellon and Flink Robotics, Theseus had Domi restocking autonomously within five weeks of the robot's delivery and is preparing retailer pilots for 2027.

Yahoo Finance
Sep 16th, 2026
Augmodo launches Owl Mini and Owl Pro: Triple-camera AI smartbadges weighing 120g for warehouse workers

Augmodo has unveiled two new versions of its Smartbadge™ wearable device for frontline workers: the Owl Mini and Owl Pro. The devices represent the sixth hardware generation developed in 24 months. The Owl Mini weighs 120 grams and features a triple-camera spatial vision system, full-shift battery life, and panic button. It will roll out to customers in Q1 2027. The Owl Pro includes an e-ink display, built-in walkie-talkie communication, and extended battery life. It launches in Q2 2027. Both devices were developed based on hundreds of hours of feedback from workers. Ross Finman, CEO of Augmodo, said the Owl Mini is the size of an AirPod case whilst offering triple the cameras and battery life compared to earlier versions that lasted barely three hours.

GeekWire
Jul 13th, 2026
Augmodo raises $21M to expand spatial AI beyond retail into warehouses and factories

Seattle-based Augmodo has raised $21 million in a funding round led by TQ Ventures, valuing the company at $350 million. The startup, founded in 2023, makes AI-powered wearable cameras for retail workers to track store shelves in real time. It now plans to expand beyond retail into warehouses, factories, hospitals and automotive settings. Augmodo's Smartbadges use computer vision and 3D mapping to monitor inventory as employees move through aisles. The company has grown revenue 10x over the past year and now maps more than 186 million square feet of retail space monthly. It expects to reach 1 billion square feet per month by year's end. The company has expanded from 10 to more than 50 employees over the past year. Other investors include Lerer Hippeau, Jefferson River Capital and Chemist Warehouse.

Yahoo Finance
Mar 11th, 2026
Augmodo grows team fivefold after $37.5M Series A, adds ex-Google, Amazon, Microsoft leaders

Augmodo, a Seattle-based startup using AI-powered wearable SmartBadges to track tasks and inventory for frontline workers, has grown its team nearly fivefold over the past year. The expansion follows a $37.5 million Series A funding round. The company has hired Bradford Snow as chief technology officer, bringing experience from Microsoft HoloLens, Amazon Alexa, Meta Reality Labs and Axon. The core team from Pointy, a retail inventory startup Google acquired for $163 million, has also joined. Augmodo's platform uses spatial AI to create live 3D store maps and provides real-time analytics through its SpatialView platform, eliminating manual audits. The company is expanding beyond retail into warehouses and factories, with employees now across eight countries including the US, UK, Australia and Brazil.

FinSMEs
Jul 31st, 2025
Augmodo Raises $37.5M in Funding

Augmodo, a Seattle, WA-based real-time inventory and task tracker using spatial AI, raised $37.5M in funding.

Recently Posted Jobs

Sign up to get curated job recommendations

Augmodo is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs