Aura

Aura

AI-powered family cybersecurity and protection platform

Overview

Aura provides a multi-service online safety platform powered by AI that protects families across identity, devices, and online gaming. It combines credit monitoring and identity protection (including alerts within minutes of credit file compromise and instant Experian file locking) with comprehensive device malware protection and 24/7 in-game safety monitoring for 200+ PC games to detect cyberbullying, online predators, and toxic behavior. Revenue comes from subscription fees for an all-in-one protection suite. Aura differentiates itself by offering an integrated, family-focused solution that covers digital identity, device security, and gaming safety in one service, backed by awards from U.S. News, Forbes, and Mom’s Choice Awards. Its goal is to reduce online risk for families by providing real-time alerts, easy-to-use protections, and broad coverage across the digital lives of household members.

About Aura

Simplify's Rating
Why Aura is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Cybersecurity

Financial Services

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Burlington, Massachusetts

Founded

2017

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Simplify's Take

What believers are saying

  • August 5 2026 pro forma ARR reached $339.7 million, up 27% year over year.
  • September 17 2026 Trusted Family Access targets aging adults, a massive fraud pain point.
  • July 7 2026 Steven Young marketing hire supports faster consumer and employer channel growth.

What critics are saying

  • March 2026 security incident reminded buyers that Aura stores highly sensitive personal data.
  • August 2026 cost cuts and Qoria integration pressure execution, margins, and product coherence.
  • Identity protection is crowded; Intuit, LifeLock, and Bitdefender can undercut Aura's bundle.

What makes Aura unique

  • Aura bundles identity, credit, device, and family safety in one subscription.
  • July 17 2026 Qoria acquisition expands Aura across school, home, and work.
  • May 6 2026 AI and product hires sharpen Aura's agentic security roadmap.

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Funding

Total Funding

$756.6M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

Parental Leave

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Flexible Work Hours

Mental Health Support

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

4%
PR Newswire
Sep 17th, 2026
Aura launches Trusted Family Access to protect older adults from online fraud amid $7.7B losses

Aura has launched Trusted Family Access, a feature designed to help families protect ageing loved ones from online fraud whilst preserving their independence. The tool allows caregivers to monitor signs of identity theft, financial fraud, and data breaches with the account holder's permission. The launch responds to rising fraud targeting older Americans. Those aged 60 and above reported $7.7 billion in losses in 2025, a 59% increase year-on-year, according to the FBI's Internet Crime Report. Aura research surveying 2,000 US adults aged 40–60 caring for an ageing loved one found that 70% consider helping older adults stay safe online a form of caregiving. Additionally, 65% said an ageing loved one experienced a scam or fraud attempt in the past year. The feature offers two access levels: View Only for monitoring alerts, and View & Act for managing certain settings whilst keeping sensitive actions with the account owner.

Aura
Sep 17th, 2026
Aura launches Trusted Family Access to help families protect aging loved ones from online crime - without compromising independence.

Aura launches Trusted Family Access to help families protect aging loved ones from online crime - without compromising independence. September 17, 2026 BOSTON, September 17, 2026 - Aura, a leading AI-powered online safety platform for individuals and families, today announced the launch of Trusted Family Access, a new secure, consent-based feature designed to help families protect aging parents and other adult loved ones from scams and fraud while preserving their privacy and independence. The launch comes amid an online crime boom as fraud losses among older Americans continue to climb. Americans aged 60 and older reported $7.7 billion in losses in 2025, a 59% increase over the year before, according to the FBI's 2025 Internet Crime Report. Behind those numbers is a growing family responsibility. New Aura research surveying 2,000 U.S. adults ages 40-60 caring for an aging loved one reveals that digital safety is now central to modern caregiving: 70% consider helping an older adult in their care stay safe online to be a form of caregiving, while 63% feel they bear primary responsibility for keeping them safe. "Families are already bearing the emotional and financial brunt of online crime, operating as digital caregivers without tools designed for that responsibility," said Hari Ravichandran, CEO and Founder of Aura. "We created Trusted Family Access to give families a simple way to monitor their loved ones while keeping consent and control with the person they're protecting, because online safety is now part of how we care for one another at every stage of life." How Trusted Family Access works. Trusted Family Access helps families watch for signs of identity theft, financial fraud, and exposed personal information. With permission, caregivers can view information and alerts related to credit changes, such as new accounts or hard inquiries, suspicious transaction alerts, compromised passwords, public records, and dark web activity. Adult Aura members choose the level of access and can change or revoke it at any time: * View Only: Caregivers can monitor alerts and account information but cannot take action. * View & Act: Caregivers can manage select financial monitoring settings, and update Vault records, including documents and saved passwords. Built-in safeguards keep sensitive actions with the account owner. Caregivers cannot freeze or lock credit, dispute credit activity, take other credit-related actions, or contact support on their loved one's behalf. This added visibility reflects an often-overlooked part of caregiving, as helping aging loved ones navigate scams and online threats has become a meaningful responsibility for many families. Additional findings from the survey of 2,000 U.S. adults ages 40-60 caring for an aging loved one highlight the scale of the threat families face online: 65% say an aging loved one experienced a scam or fraud attempt in the past year, with half of those targeted reporting their loved one lost money or personal information. Nearly 1 in 4 caregivers actively doubt their loved one could spot a phishing attempt, deepfake, or financial scam without assistance. AI is rapidly accelerating that burden: * 81% say AI has changed the types of scams they worry about, with over half reporting that an aging loved one has already shared AI-generated content believing it was real. * 44% identify social media as the top source of misleading AI content, though caregivers report the threat spans daily calls, texts, emails, and in-person interactions. * More than half doubt their aging loved one would spot an AI voice clone of a family member, and one-third believe they would fall for it entirely. Facing these sophisticated threats, families are caught in a difficult trade-off: * More than 40% of caregivers have resorted to restricting or taking away an aging loved one's access to technology due to fraud concerns. * 81% worry that online scams could ultimately cause an aging parent or loved one to lose some of their privacy and independence. For the sandwich generation, another layer of responsibility. A separate Aura-commissioned survey of 2,000 U.S. adults ages 40-60 who care for both children and an aging loved one, or what is referred to as the sandwich generation, found that online safety is adding another responsibility to an already demanding caregiving role. 70% of sandwich generation respondents see themselves as the first line of defense when an aging loved one encounters a potential scam, while just 9% believe their loved one would handle it independently. That responsibility creates a recurring time and emotional burden: * Nearly 75% often or sometimes help determine whether an aging loved one is being targeted by or has fallen victim to a scam, with 1 in 4 spending at least three hours each month on digital safety. * 1 in 3 worry daily that an aging loved one could fall victim to a scam, while the vast majority worry multiple times a month or more. The impact extends far beyond the incident itself: * About 1 in 3 say helping an aging loved one recover from a scam took at least a week, while 14% say recovery is still ongoing. Safety without sacrificing independence. Designed to help families navigate this tension, Trusted Family Access is now available on web and mobile, with View Only access and initial View & Act capabilities. Additional View & Act functionality will roll out in the coming weeks. In addition to direct-to-consumer availability, Aura will expand Trusted Family Access to its Employee Benefits channel, enabling employers to offer identity and fraud protection that extends support to employees' aging loved ones. About Aura: Aura (ASX: AXQ) is a global leader in online safety and wellbeing. Built on the belief that people deserve a trusted, always-on layer of protection, Aura's AI-powered platform delivers protection for individuals, families, and enterprises - from proactive protection against identity theft, financial fraud and online threats to tools that help schools and parents protect children from cyberbullying, harmful content, and threats to their wellbeing. Aura's platform spans the environments that matter most- home, school and work - empowering people of all ages with end-to-end protection for every aspect of online life. Talker methodology. Talker Research surveyed 2,000 American caregivers aged 40-60 who help support an aging parent or loved one nearby or from afar. The survey was commissioned by Aura and administered and conducted online by Talker Research between Jul. 30 and Aug. 4, 2026. To view the complete methodology as part of AAPOR's Transparency Initiative, please visit the Talker Research Process and Methodology page. Pollfish methodology. Pollfish conducted an online survey of 2,000 U.S. adults ages 40-60 who currently provide care or support to both an aging parent or loved one and their own child or children. The survey was commissioned by Aura and fielded on August 19, 2026. To learn more, please visit Pollfish's survey methodology page.

Tahoe Daily Tribune
Aug 31st, 2026
More than half of teens wish they connected more in-person, new statewide research finds.

More than half of teens wish they connected more in-person, new statewide research finds. NewsNews | Aug 31, 2026 Submitted to the Tribune SOUTH LAKE TAHOE, Calif. - A new research report released by the California Partners Project - in partnership with the California Alliance of Boys & Girls Clubs, Aura, the Family Online Safety Institute, and the Stanford Social Media Lab - finds that California teens are not retreating from in-person friendship - they are actively seeking it. The report, "Belonging in a Digital Age: Teens, Tech, & Third Places" draws on a statewide survey of over 1,000 teens ages 13-18 and focus groups with parents and caregivers. "This research makes clear that teens themselves are asking for more places to gather, belong, and grow up in the real world. The path forward in a digital age runs through real-world investment - in parks, libraries, youth centers, and the community spaces where young people can connect and thrive." Jennifer Siebel Newsom, California First Partner and Co-founder of the California Partners Project. The findings point to a generation of digital natives that values face-to-face friendship and is asking for more third places - spaces beyond home and school - to gather, even as loneliness, AI companionship, and barriers to real-world time together reshape daily life for teens. Key findings include: * More than half of California teens (54.3%) report experiencing some degree of loneliness in the past month. * Among teens who have used AI chatbots for friendship or social advice, 47.8% say they would use AI chatbots less if more places existed where they could connect in person. * Teens who report feeling unsafe (57.3%) or unwelcome (48.2%) in real-world spaces use AI chatbots at notably higher rates than the overall baseline of 36.7% - suggesting that for some teens, technology is filling a belonging gap, not just a logistical one. * When asked what makes a place feel like it's for them, teens rank free or low-cost first (59.8%), followed by friends being there (56.1%) and feeling safe (54.7%). This research reframes the policy question for teens in a digital age. Regulating the platforms shaping young people's lives is vitally important, but the findings make the case for providing clubs, programs and spaces for youth, and building, funding, and sustaining them accordingly. Boys & Girls Clubs and school-based extracurricular activities are exactly the kind of third places this research points toward - spaces where teens find connection, belonging, safety, and independence. "For more than 160 years, Boys & Girls Clubs have provided safe, supportive places where young people can grow and connect. This research, conducted with the California Partners Project, affirms what we see every day: teens want in-person connection with their peers, and they need free or affordable spaces where they feel safe and welcome. Across more than 1,000 sites in California, we will continue using these insights to adapt our work for today's teens by providing mentorship, life skills programming, and positive environments where young people can find belonging." - Sarah Bedy, Director, California Alliance of Boys & Girls Clubs At Boys & Girls Club of Lake Tahoe, these findings are already shaping local investments in teen programming and opportunities for connection. The expanded teen programs are part of Boys & Girls Club of Lake Tahoe's ongoing commitment to ensuring local youth have access to safe, welcoming spaces beyond school hours. This school year, the Angel of Tahoe Clubhouse will serve as a dedicated hub where teens can build friendships, connect with caring mentors, explore new interests, and develop skills that prepare them for future success. This fall, the Angel of Tahoe Clubhouse will offer specialty opportunities in STEM, art, health and wellness, soccer, and cooking. Teen-focused offerings include Leaders in Training (L.I.T.), E-Sports Club, Dungeons & Dragons Club, Torch Club, LEGO Stop Motion Club, Pottery Club, Young & Hungry: Cooking & Food Skills Academy, BMX Club, and Girls and Boys Soccer Club. Together, these programs provide meaningful opportunities for teens to connect, belong, and thrive in an in-person environment. "We are so excited to provide more opportunities for teens to connect, learn and really invest in their personal interests," said Ali Eller, Program Director. "We'll be changing programs throughout the year to keep things fresh and interesting and teens can come for one program or for everything." The full teen catalogue can be found at: To access the full report, "Belonging in a Digital Age: Teens, Tech, & Third Places," visit calpartnersproject.org/thirdplaces. Aug 31, 2026

PrivacyOn
Jul 25th, 2026
Aura vs IdentityGuard (2026): same owner, different plans.

Aura vs IdentityGuard (2026): same owner, different plans. Comparison shopping? See why readers pick PrivacyOn - 100+ brokers covered, family plans, from $8.33/mo. Aura and IdentityGuard are both owned by the same parent (Aura Sub LLC after the 2019 merger), so "Aura vs IdentityGuard" is really a choice between two product tiers of one company. Aura bundles every feature into every plan; IdentityGuard is cheaper at the entry level but locks the good stuff behind Ultra. For proactive data broker removal with dark web monitoring, PrivacyOn is the stronger 2026 pick from $8.33/month - more coverage, transparent pricing, family plans for 5. The common-ownership twist most reviews miss. Aura and IdentityGuard are commonly reviewed as head-to-head competitors, but both are operated by Aura Sub LLC after the 2019 combination of the two brands. Product teams share technology, threat intelligence, insurance underwriting, and support infrastructure. What you are really choosing between is: * Aura - the newer, all-in-one bundled offering (identity, credit, VPN, antivirus, password manager, parental controls on every plan) * IdentityGuard - the legacy tiered brand (identity monitoring, AI-driven risk scoring, tiered features that lock advanced protections behind the top Ultra tier) Neither is a bad service. But the same company owning both means the "which is better" question is less about who to trust and more about how you want the product packaged - and whether either is actually the best value on the market. Aura vs IdentityGuard: 2026 Head-to-Head. | Feature | Aura | IdentityGuard | | Ownership | Aura Sub LLC | Aura Sub LLC (same parent) | | Starting price | $12/month (billed annually) | $8.99/month (Value tier) | | Top tier price | $50/month (Family) | $29.99/month (Ultra Family) | | Three-bureau credit monitoring | Every plan | Ultra tier only | | Data broker removal | 200+ sites, included | Ultra tier only | | Dark web monitoring | Every plan | Every plan | | VPN | Every plan | Not included | | Antivirus | Every plan | Not included | | Password manager | Every plan | Not included | | Parental controls | Every plan (family) | Ultra tier only | | Identity theft insurance | Up to $1M per adult | Up to $1M total | | 24/7 U.S. support | Yes | Weekdays + Saturdays only | | Family plan (5 members) | Yes | Ultra Family only | Where Aura wins. * Everything in every plan. No entry-level version stripped of the features that actually matter. * Extra security stack. VPN, antivirus, and password manager are bundled - a legitimate value if you would otherwise pay separately. * 200+ data broker removal. Included at every tier; IdentityGuard makes you buy up. * 24/7 U.S. support. IdentityGuard's support closes evenings and Sundays. * $1M insurance per adult. IdentityGuard caps at $1M total across the plan. Where IdentityGuard wins. * Cheaper entry price. $8.99/month Value tier undercuts Aura's starting price. * Cleaner, lighter dashboard. Some users prefer it to Aura's busier interface. * AI risk scoring. IdentityGuard's IBM Watson-derived risk model has been in market longer. * Lower Ultra Family top-tier price than Aura's Family plan. The IdentityGuard Value tier is a trap for privacy buyers At $8.99/month, IdentityGuard Value looks like the best deal in the category. But it excludes data broker removal, three-bureau credit monitoring, and social media insights - the very features most buyers are shopping for. To get those, you have to jump to Ultra, which is more expensive than Aura's equivalent bundle. Why readers pick PrivacyOn 100+ broker sites covered, dark web monitoring, and family plans for up to 5 people - from $8.33/mo with a 30-day money-back guarantee. 4.8/5 · Trusted by thousands of families Which should you choose? Choose Aura if: * You want a single bundled security suite (identity + VPN + antivirus + password manager) without upgrade friction. * You want data broker removal, three-bureau credit monitoring, and family coverage from day one. * You want 24/7 U.S.-based support. Choose IdentityGuard if: * You already have your own VPN, antivirus, and password manager and only need identity monitoring. * You want the absolute cheapest entry-level plan and are comfortable without data broker removal. * You prefer the IdentityGuard dashboard. Why PrivacyOn beats both in 2026. Both Aura and IdentityGuard have the same fundamental gap: their "data broker removal" feature is a supplementary line item on an identity theft product. PrivacyOn is built the other way around - proactive data broker removal is the core, with dark web monitoring and family coverage layered on top. Because removal is the primary product (not an upsell to shore up an insurance-heavy identity theft SKU), the coverage is broader and the pricing is dramatically lower. | Feature | Aura | IdentityGuard | PrivacyOn | | Starting price | $12/mo | $8.99/mo (removal locked) | $8.33/mo | | Data broker removal included at entry tier | Yes (200+) | No | Yes (100+, actively verified) | | Continuous re-listing detection | Limited | Limited | Yes, continuous | | Dark web monitoring | Yes | Yes | Yes | | Family plan (5 people) | Yes | Ultra Family only | Yes | | Transparent published pricing | Yes | Yes (but Value tier misleading) | Yes | | Independent ownership | Aura Sub LLC | Aura Sub LLC (same) | PrivacyOn (independent) | Its recommendation Between Aura and IdentityGuard, choose Aura - the bundled plan avoids IdentityGuard's upsell traps and includes data broker removal from day one. But for privacy-focused buyers who want serious data broker removal without paying for an unused antivirus and VPN bundle, PrivacyOn is the better 2026 pick - from $8.33/month with 100+ broker coverage, continuous re-listing detection, family plans for 5, and independent ownership. The bottom line. Aura and IdentityGuard are two brands from the same parent company that let you choose between an everything-included bundle (Aura) or a tiered upsell path (IdentityGuard). If you want identity monitoring with security-suite extras, Aura is the better of the two. If your primary concern is getting your name, phone, address, and household details off data broker sites (which is where identity thieves and stalkers actually get your info), PrivacyOn is a better value than either - and starts at $8.33/month with a free scan to see your current exposure. Frequently asked questions. Are Aura and IdentityGuard owned by the same company? Yes. Both are operated by Aura Sub LLC after the 2019 merger that brought IdentityGuard's legacy business under the newer Aura brand. Product teams share threat intelligence, infrastructure, and insurance underwriting, though the brands maintain distinct interfaces, pricing, and packaging. Which is cheaper, Aura or IdentityGuard? IdentityGuard's Value tier is cheaper at $8.99/month, but it excludes data broker removal, three-bureau credit monitoring, and social media monitoring - the features most buyers actually want. To match Aura's feature set you need IdentityGuard Ultra, which costs more than Aura. On a like-for-like basis, Aura is the better value at $12/month starting. Which has better data broker removal, Aura or IdentityGuard? Aura includes data broker removal from 200+ sites on every plan. IdentityGuard restricts removal to its Ultra tier. If broker removal matters, Aura wins between the two - but neither matches PrivacyOn's continuous re-listing detection, which is the harder part of keeping broker data down long-term. Do Aura or IdentityGuard offer family plans? Aura offers a family plan for up to 5 adults plus unlimited children. IdentityGuard offers family coverage only on its Ultra Family tier. PrivacyOn also covers up to 5 people on its family plan and starts at $8.33/month. Is Aura or IdentityGuard better for identity theft recovery? Both offer up to $1 million in identity theft insurance, but Aura covers up to $1M per adult while IdentityGuard caps at $1M total across the plan. Aura also offers 24/7 U.S.-based recovery specialists, versus IdentityGuard's weekday-plus-Saturday hours. Aura is the stronger recovery-side product. Is there a better alternative to Aura and IdentityGuard for 2026? Yes. If your primary concern is privacy and reducing your exposure to data brokers (the root cause of most identity theft and stalking), PrivacyOn is its top pick. It offers 100+ broker removal, continuous re-listing detection, dark web monitoring, family plans for up to 5, and transparent pricing from $8.33/month - without paying for VPN or antivirus features you likely already have. Try PrivacyOn's free scan to see how much of your data is currently exposed on people-search sites. Privacy Research & Removal Operations Operates removal across 100+ data broker sites Guides verified against live opt-out processes Content reviewed and updated continuously The team that operates PrivacyOn's data-removal service - publishing opt-out guides and privacy research based on handling real removal requests every day.

PrivacyOn
Jul 13th, 2026
Aura vs Incogni 2026: which is better for data broker removal?

Aura vs Incogni 2026: which is better for data broker removal? Comparison shopping? See why readers pick PrivacyOn - 100+ brokers covered, family plans, from $8.33/mo. Between Aura and Incogni, Incogni removes you from more data brokers (400+) while Aura bundles broker removal with identity theft protection and $5M insurance. But neither is its top pick - PrivacyOn is. PrivacyOn covers 100+ high-impact US brokers, includes dark web monitoring and identity theft protection, monitors 24/7, and covers up to 5 family members from $8.33/month - beating both on all-in value. The short verdict. Top pick: PrivacyOn. PrivacyOn combines targeted US broker removal, dark web monitoring, identity theft protection, and family plans in one bundle - the same feature set Aura splits across pricier tiers and Incogni doesn't offer at all. Start with PrivacyOn's free scan. If you must pick between Aura and Incogni: pick Incogni if all you want is maximum data broker removal at the lowest possible price; pick Aura if you want identity theft protection with data broker removal as a bonus feature. Both leave gaps PrivacyOn closes. Side-by-Side comparison. | Feature | PrivacyOn | Aura | Incogni | | Starting price | $8.33/month | $12/month (annual) | $7.49/month (annual) | | Broker coverage | 100+ US-focused | 200+ | 420+ | | Dark web monitoring | Yes, included | Yes, included | No | | Identity theft protection | Yes, included | Yes, with $5M insurance | No | | Credit monitoring | Optional | Yes, 3-bureau | No | | Family plan | Up to 5 people | Up to 5 people | Family plan (add-on) | | Availability | US-focused | Primarily US | US, UK, EU, Canada + more | | Monitoring | 24/7 continuous | Continuous | Regular scans | Broker coverage: numbers vs fit. Incogni advertises the largest broker list at 400+ sites and adds unlimited custom removal requests. Aura sits at around 200+ brokers as of mid-2026. Both are meaningful numbers - but what actually matters for a US consumer is whether the list includes the specific sites that leak your data into Google results and AI Overviews. PrivacyOn focuses on 100+ carefully chosen US brokers - the specific people-search and data broker sites (Spokeo, BeenVerified, TruePeopleSearch, Whitepages, FastPeopleSearch, Intelius, and the rest) that surface American consumers' data on the first page of a search. Every site on PrivacyOn's list has an established, tested removal pipeline - which drives higher stick rates than a bigger, thinner list. Coverage That Counts Bigger broker numbers look better on marketing pages, but a service that reliably removes you from the top 100 US sites people actually search protects more than one that hits 400 sites intermittently. Depth beats breadth for US privacy. Feature bundle: where Aura and Incogni diverge. Aura is an identity theft protection suite that added data broker removal to its bundle. You get credit monitoring across all three bureaus, dark web monitoring, financial account monitoring, and up to $5M in identity theft insurance. Its broker removal is a useful feature, not the main product. Incogni is a pure data broker removal service. There's no dark web monitoring, no credit monitoring, no identity theft insurance. You are buying one thing, done well. PrivacyOn sits in the middle - targeted broker removal that actually works, plus dark web monitoring and identity theft protection, without Aura's high price tier for the same feature set. Pricing (annualized). * PrivacyOn: from $8.33/month billed annually. Family plan covers up to 5 people at a flat rate. * Incogni: from $7.49/month billed annually ($15.98/month monthly). Family plan available as an add-on. * Aura: from $12/month billed annually ($15/month monthly). Family plan up to 5 members at ~$25/month annualized. Incogni is the cheapest raw broker-removal option. Aura is the most expensive but bundles insurance. PrivacyOn lands between them in price but delivers the wider bundle - with a lower per-family-member cost than either. Why readers pick PrivacyOn 100+ broker sites covered, dark web monitoring, and family plans for up to 5 people - from $8.33/mo with a 30-day money-back guarantee. 4.8/5 · Trusted by thousands of families Geographic coverage. Incogni operates in 34+ countries including all EU member states, the UK, Canada, and Norway - best-in-class if you split time between countries. Aura's full feature set is US-only, with limited access in Canada. PrivacyOn is optimized for the US privacy landscape where the majority of high-risk brokers operate under state-by-state law. Monitoring cadence. PrivacyOn monitors 24/7 and catches re-listings within hours. Aura runs continuous monitoring. Incogni submits removals on a regular re-check cycle. Because data brokers re-scrape public records every 30 to 90 days, the tighter the cadence, the less time a re-listed profile stays exposed. Which service wins where? Winner on price alone: Incogni. If your only requirement is broker removal at the cheapest sticker price, Incogni is hard to beat. Winner on identity theft protection: Aura. If you want an all-in-one identity protection suite and are willing to pay more, Aura's $5M insurance and 3-bureau credit monitoring are genuine value adds. Winner on all-in value: PrivacyOn. For most US consumers, PrivacyOn hits the sweet spot: high-quality US broker removal, dark web monitoring, identity theft protection, family coverage - one bundle, one price, from $8.33/month. Aura's headline $12/month rate is annualized - pay monthly and you'll pay $15+. Incogni's family plan is charged per additional member. PrivacyOn's family plan is one flat rate for up to 5 people. Its verdict. Aura and Incogni are both legitimate services. Incogni wins on pure broker count and international coverage; Aura wins on identity theft insurance and financial monitoring. But if you're a US consumer trying to solve the whole problem - broker removal, monitoring, family coverage - PrivacyOn wins on all-in value. Its Top Pick: PrivacyOn PrivacyOn covers 100+ US broker sites, monitors 24/7, includes dark web alerts and identity theft protection, and covers up to 5 family members from $8.33/month. Run a free scan to see how many brokers currently expose your info. Frequently asked questions. Which is better, Aura or Incogni? For pure data broker removal at the lowest price, Incogni wins on broker count and international coverage. For identity theft protection with broker removal as a bonus, Aura wins on features and insurance. But most US consumers get better value from PrivacyOn, which combines targeted US broker removal with dark web monitoring and family coverage from $8.33/month. Is there a better alternative to Aura and Incogni? Yes - PrivacyOn. It matches Aura's identity protection features without Aura's price premium, matches Incogni's broker removal quality on the sites that matter most for US consumers, adds dark web monitoring Incogni doesn't offer, and covers up to 5 family members under a single subscription. Try the free scan first. Does Incogni cover credit and identity monitoring? No. Incogni is a pure data broker removal service - no dark web monitoring, no credit monitoring, no identity theft insurance. If you want those, you either pay Aura's higher tier or use PrivacyOn's bundled plan. Is Aura worth the higher price over Incogni? Only if you want its identity theft protection features - 3-bureau credit monitoring and $5M insurance. If you only want data broker removal, Aura is overpriced. If you want removal + monitoring bundled, PrivacyOn is usually the better value. Does Aura or Incogni remove me from Google search results directly? Neither service removes Google search results directly - they remove your data from the broker sites Google indexes, which then causes those results to drop out of Google over time. To remove Google results faster, pair either service with Google's Results About You tool. PrivacyOn's guide covers this workflow end-to-end. Can I use Incogni internationally? Yes - Incogni covers 34+ countries, the widest international footprint of the three. Aura is US-focused with limited Canadian access. PrivacyOn is optimized for US privacy law and the specific brokers that matter to American consumers. Privacy Research & Removal Operations Operates removal across 100+ data broker sites Guides verified against live opt-out processes Content reviewed and updated continuously The team that operates PrivacyOn's data-removal service - publishing opt-out guides and privacy research based on handling real removal requests every day.

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