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Aura

AI-powered family cybersecurity and protection platform

Overview

Aura provides a multi-service online safety platform powered by AI that protects families across identity, devices, and online gaming. It combines credit monitoring and identity protection (including alerts within minutes of credit file compromise and instant Experian file locking) with comprehensive device malware protection and 24/7 in-game safety monitoring for 200+ PC games to detect cyberbullying, online predators, and toxic behavior. Revenue comes from subscription fees for an all-in-one protection suite. Aura differentiates itself by offering an integrated, family-focused solution that covers digital identity, device security, and gaming safety in one service, backed by awards from U.S. News, Forbes, and Mom’s Choice Awards. Its goal is to reduce online risk for families by providing real-time alerts, easy-to-use protections, and broad coverage across the digital lives of household members.

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About Aura

Simplify's Rating
Why Aura is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareCybersecurityFinancial Services

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Boston, Massachusetts

Founded

2017

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Simplify's Take

What believers are saying

  • July 7, 2026 CMO hire Steven Young strengthens Aura's consumer growth engine.
  • September 17, 2026 launch targets caregivers facing $7.7 billion elder-fraud losses.
  • Employee Benefits expansion for Trusted Family Access opens a new B2B2C channel.

What critics are saying

  • Qoria integration after July 17, 2026 can distract teams and slow execution.
  • Trusted Family Access depends on family-plan upgrades, pressuring conversion from individual subscribers.
  • A major Aura breach would instantly destroy trust and trigger rapid customer churn.

What makes Aura unique

  • Aura bundles identity monitoring, VPN, antivirus, parental controls, and data-broker removal.
  • September 17, 2026 Trusted Family Access adds consent-based caregiver controls for aging loved ones.
  • July 17, 2026 Qoria acquisition extends Aura into school safety distribution.

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Funding

Total Funding

$756.6M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Parental Leave
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Flexible Work Hours
  • Mental Health Support
  • Wellness Program

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

-1%
PR Newswire
Oct 15th, 2026
Aura Parents named to TIME's Best Inventions of 2026 for AI-powered parental controls

Aura Parents, a safety and wellbeing app from online safety company Aura (ASX: AXQ), has been named to TIME's list of the Best Inventions of 2026 in the Parenting category. The app uses AI to go beyond traditional parental controls. Developed with clinical psychologists and digital safety experts, it shows parents how technology affects their child's safety, behaviour and wellbeing, rather than just counting minutes and blocking apps. Features include a 0-100 Wellbeing Score, alerts when children chat with high-risk AI apps, messaging insights, self-harm risk signals, and a weekly summary. TIME's list recognises 300 innovations, judged on originality, efficacy, ambition, and impact.

PR Newswire
Oct 14th, 2026
Aura Business partners with Climb to bring BYOD security to MSPs

Aura Business, the business arm of online safety company Aura, has partnered with technology distributor Climb. Climb's resellers and managed service providers (MSPs) can now offer Aura Business's new identity-centric security product for employees' personal devices. The platform secures access to corporate systems from employee-owned devices without managing the device or accessing personal data. It gives MSPs centralised visibility and control through a multi-tenant platform. Aura cited Omdia research showing 65% of MSPs see demand for bring-your-own-device (BYOD) management, yet only 24% monitor employee-owned devices. Some 55% have had a BYOD-related security incident in the past 24 months. Climb customers can access Aura Business through the Climb marketplace now.

PR Newswire
Sep 17th, 2026
Aura launches Trusted Family Access to protect older adults from online fraud amid $7.7B losses

Aura has launched Trusted Family Access, a feature designed to help families protect ageing loved ones from online fraud whilst preserving their independence. The tool allows caregivers to monitor signs of identity theft, financial fraud, and data breaches with the account holder's permission. The launch responds to rising fraud targeting older Americans. Those aged 60 and above reported $7.7 billion in losses in 2025, a 59% increase year-on-year, according to the FBI's Internet Crime Report. Aura research surveying 2,000 US adults aged 40–60 caring for an ageing loved one found that 70% consider helping older adults stay safe online a form of caregiving. Additionally, 65% said an ageing loved one experienced a scam or fraud attempt in the past year. The feature offers two access levels: View Only for monitoring alerts, and View & Act for managing certain settings whilst keeping sensitive actions with the account owner.

Aura
Sep 17th, 2026
Aura launches Trusted Family Access to help families protect aging loved ones from online crime - without compromising independence.

Aura launches Trusted Family Access to help families protect aging loved ones from online crime - without compromising independence. September 17, 2026 BOSTON, September 17, 2026 - Aura, a leading AI-powered online safety platform for individuals and families, today announced the launch of Trusted Family Access, a new secure, consent-based feature designed to help families protect aging parents and other adult loved ones from scams and fraud while preserving their privacy and independence. The launch comes amid an online crime boom as fraud losses among older Americans continue to climb. Americans aged 60 and older reported $7.7 billion in losses in 2025, a 59% increase over the year before, according to the FBI's 2025 Internet Crime Report. Behind those numbers is a growing family responsibility. New Aura research surveying 2,000 U.S. adults ages 40-60 caring for an aging loved one reveals that digital safety is now central to modern caregiving: 70% consider helping an older adult in their care stay safe online to be a form of caregiving, while 63% feel they bear primary responsibility for keeping them safe. "Families are already bearing the emotional and financial brunt of online crime, operating as digital caregivers without tools designed for that responsibility," said Hari Ravichandran, CEO and Founder of Aura. "We created Trusted Family Access to give families a simple way to monitor their loved ones while keeping consent and control with the person they're protecting, because online safety is now part of how we care for one another at every stage of life." How Trusted Family Access works. Trusted Family Access helps families watch for signs of identity theft, financial fraud, and exposed personal information. With permission, caregivers can view information and alerts related to credit changes, such as new accounts or hard inquiries, suspicious transaction alerts, compromised passwords, public records, and dark web activity. Adult Aura members choose the level of access and can change or revoke it at any time: * View Only: Caregivers can monitor alerts and account information but cannot take action. * View & Act: Caregivers can manage select financial monitoring settings, and update Vault records, including documents and saved passwords. Built-in safeguards keep sensitive actions with the account owner. Caregivers cannot freeze or lock credit, dispute credit activity, take other credit-related actions, or contact support on their loved one's behalf. This added visibility reflects an often-overlooked part of caregiving, as helping aging loved ones navigate scams and online threats has become a meaningful responsibility for many families. Additional findings from the survey of 2,000 U.S. adults ages 40-60 caring for an aging loved one highlight the scale of the threat families face online: 65% say an aging loved one experienced a scam or fraud attempt in the past year, with half of those targeted reporting their loved one lost money or personal information. Nearly 1 in 4 caregivers actively doubt their loved one could spot a phishing attempt, deepfake, or financial scam without assistance. AI is rapidly accelerating that burden: * 81% say AI has changed the types of scams they worry about, with over half reporting that an aging loved one has already shared AI-generated content believing it was real. * 44% identify social media as the top source of misleading AI content, though caregivers report the threat spans daily calls, texts, emails, and in-person interactions. * More than half doubt their aging loved one would spot an AI voice clone of a family member, and one-third believe they would fall for it entirely. Facing these sophisticated threats, families are caught in a difficult trade-off: * More than 40% of caregivers have resorted to restricting or taking away an aging loved one's access to technology due to fraud concerns. * 81% worry that online scams could ultimately cause an aging parent or loved one to lose some of their privacy and independence. For the sandwich generation, another layer of responsibility. A separate Aura-commissioned survey of 2,000 U.S. adults ages 40-60 who care for both children and an aging loved one, or what is referred to as the sandwich generation, found that online safety is adding another responsibility to an already demanding caregiving role. 70% of sandwich generation respondents see themselves as the first line of defense when an aging loved one encounters a potential scam, while just 9% believe their loved one would handle it independently. That responsibility creates a recurring time and emotional burden: * Nearly 75% often or sometimes help determine whether an aging loved one is being targeted by or has fallen victim to a scam, with 1 in 4 spending at least three hours each month on digital safety. * 1 in 3 worry daily that an aging loved one could fall victim to a scam, while the vast majority worry multiple times a month or more. The impact extends far beyond the incident itself: * About 1 in 3 say helping an aging loved one recover from a scam took at least a week, while 14% say recovery is still ongoing. Safety without sacrificing independence. Designed to help families navigate this tension, Trusted Family Access is now available on web and mobile, with View Only access and initial View & Act capabilities. Additional View & Act functionality will roll out in the coming weeks. In addition to direct-to-consumer availability, Aura will expand Trusted Family Access to its Employee Benefits channel, enabling employers to offer identity and fraud protection that extends support to employees' aging loved ones. About Aura: Aura (ASX: AXQ) is a global leader in online safety and wellbeing. Built on the belief that people deserve a trusted, always-on layer of protection, Aura's AI-powered platform delivers protection for individuals, families, and enterprises - from proactive protection against identity theft, financial fraud and online threats to tools that help schools and parents protect children from cyberbullying, harmful content, and threats to their wellbeing. Aura's platform spans the environments that matter most- home, school and work - empowering people of all ages with end-to-end protection for every aspect of online life. Talker methodology. Talker Research surveyed 2,000 American caregivers aged 40-60 who help support an aging parent or loved one nearby or from afar. The survey was commissioned by Aura and administered and conducted online by Talker Research between Jul. 30 and Aug. 4, 2026. To view the complete methodology as part of AAPOR's Transparency Initiative, please visit the Talker Research Process and Methodology page. Pollfish methodology. Pollfish conducted an online survey of 2,000 U.S. adults ages 40-60 who currently provide care or support to both an aging parent or loved one and their own child or children. The survey was commissioned by Aura and fielded on August 19, 2026. To learn more, please visit Pollfish's survey methodology page.

Missouri National Education Association
Sep 11th, 2026
Don't leave your identity unprotected - enroll free with Securus ID.

Don't leave your identity unprotected - enroll free with Securus ID. September 11, 2026 Missouri NEA has partnered with Securus ID, powered by Aura, the #1-rated all-in-one digital security provider, to give members access to high-quality identity theft protection plans. While you may take every precaution to keep your identity safe, sadly, Missouri National Education Association hear about data breaches at big businesses almost daily, which puts you at risk of fraud. Complimentary plan. MNEA is pleased to offer members a complimentary identity theft recovery plan with Securus ID. Your free plan includes dedicated recovery assistance if your identity is ever compromised. To activate this valuable benefit, you simply need to complete a quick, no-cost registration process. For members who want more comprehensive protection, special upgrade options are available. You can access enhanced digital security features from Securus ID, in partnership with Aura, at a substantial discount (up to 60% off plan upgrades; this is not a trial rate). Enhanced features you can unlock with an upgrade. Protection for Yourself & Your Family: * Financial Fraud Protection: Get alerts for unusual activity on your bank, credit, and investment accounts with up to 3-Bureau Credit Monitoring and Credit Lock (Complete plans only). * Identity Theft Protection: Missouri National Education Association monitor your SSN and personal data, backed by Identity Theft Insurance^ to help you recover from fraud. * Scam & Cybercrime Protection: Fight back against threats with a password manager, VPN, and antivirus to secure your devices. * Smart Family Safety: Keep your family safe with parental controls, safe gaming, and Child SSN Monitoring. * Resolution & Support: Its 24/7 support and fraud specialists are always here to help you restore your identity. New & Enhanced Features: * AI-Powered Scam Protection: Its new AI intelligently screens and blocks scam calls, texts, and emails. An AI Call Assistant can even answer on your behalf to screen for legitimate callers (Complete plans only). * Online Balance for Kids: In its Family Plans, this feature helps you set healthy screen time limits and understand your child's digital habits. * Data Removal Service: Missouri National Education Association now actively opt you out of over 133 data brokers, including Google Search Results, removing your personal information from these sites to reduce spam and protect your privacy. [^The Identity Theft Insurance is underwritten and administered by American Bankers Insurance Company of Florida, an Assurant company. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the] [Summary of Benefits] [.] Members only. You must be a member to view the rest of the information on this page. If you haven't logged in yet, please do so below. If you need your NEA ID, please contact 800-392-0236. 10 digits including leading zeros Enter a 5 digit zip code. What's my NEA Individual ID? Your NEA Individual ID is your unique 10-digit member number. You can call your MNEA Regional Office.

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