Aurora Solar

Aurora Solar

PV design and sales software platform

Overview

Aurora Solar provides cloud-based software for solar installers to design, quote, and sell PV systems. Its core product creates detailed 3D models of residential and commercial properties, runs performance simulations, and performs financial analyses, all from a subscription-based platform. The software automates many steps in the design process, enabling users to generate accurate system layouts quickly and prepare proposals for customers. Unlike generic design tools, Aurora Solar focuses specifically on the solar industry and offers tailored features, scalable plans, and ongoing updates to support installers as they grow their business. The company’s goal is to help solar companies design and sell more systems efficiently, reducing time and cost while promoting solar energy adoption.

About Aurora Solar

Simplify's Rating
Why Aurora Solar is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Enterprise Software

Company Size

201-500

Company Stage

Series D

Total Funding

$520.2M

Headquarters

San Francisco, California

Founded

2013

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People at Aurora Solar who can refer or advise you

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Simplify's Take

What believers are saying

  • Storage modeling deepens commercial penetration as batteries become deal-critical.
  • Post-25D financing shifts toward TPO expand Aurora's workflow coverage.
  • Trust and cost transparency tools address key homeowner conversion barriers.

What critics are saying

  • Enphase and SolarEdge can bundle integrated workflows and weaken Aurora's differentiation.
  • Residential volume weakness raises churn as installer teams shrink.
  • Trust failures in solar sales reduce lead quality and proposal conversion.

What makes Aurora Solar unique

  • Aurora unifies PV design, sales, financing, and storage in one platform.
  • Its HelioScope workflow now combines layout, production, financials, and storage modeling.
  • Over 7,000 organizations have used Aurora to design more than 20 million projects.

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Funding

Total Funding

$520.2M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$200M
Aurora Solar

Benefits

Medical, dental, & vision plans

PTO

Fully remote

Parental leave

Wellness benefits

WFH stipends

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

0%
Techstory
Mar 3rd, 2025
Tech Layoffs 2025: Meta and HP Lead as 74 Companies Cut Over 18,000 Jobs

Due to difficulties in the solar energy industry, Aurora Solar eliminated 58 jobs, while Aqua Security reorganized strategically, laying off dozens of employees worldwide.

Balkan Green Energy News
Jan 17th, 2025
Norinco, Arctech sign equipment deal for solar power plant in BiH

Norinco International intended to acquire Aurora Solar through its Hungarian subsidiary.

Aurora Solar
Sep 10th, 2024
Aurora Solar Expands Partner Ecosystem to Increase Access to Solar Leasing

September 10, 2024 - SAN FRANCISCO - Aurora Solar, the leading platform for solar sales and design, today announced its Third-Party Ownership (TPO) program with the addition of GoodLeap and LightReach to its platform.

Benjamin Media
Aug 27th, 2024
Aurora Solar debuts Helioscope Similar Obstruction Detection feature

Aurora Solar sent word that it is launching HelioScope Similar Obstruction Detection at RE+ in September (Booth A59079).

EagleView
Aug 14th, 2024
EagleView and Aurora Solar Launch New Capacity with EagleView Powered(TM) Models Radically Transforming How Solar Projects Are Designed and Built

Rochester, NY, Aug. 14, 2024 (GLOBE NEWSWIRE) - Today EagleView, a leading provider of aerial imagery and analytics, and Aurora Solar, the leading platform for solar sales and design, announced availability of EagleView Powered(TM) models through the Aurora Solar Platform to improve the capacity of solar professionals to drive design accuracy, deliver faster project timelines, and improve the homeowner experience.

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