About

Aurora Solar provides software solutions for the solar energy sector, helping solar installers design and sell photovoltaic (PV) systems that convert sunlight into electricity. Their software streamlines the design process with features like 3D modeling and performance simulations, allowing users to create accurate solar designs quickly. Unlike competitors, Aurora Solar operates on a subscription model, offering various tiers to meet different client needs while ensuring continuous updates and support. The company's goal is to enhance efficiency in solar system design, enabling clients to grow their businesses and promote solar energy adoption.

Simplify's Take

What believers are saying

• Named the #1 Solar Software platform by Solar Power World, Aurora Solar is recognized as a leader in the industry.
• The company's focus on diversity and collaboration has earned it a spot among the best mid-sized remote companies to work for in 2023.
• Strategic partnerships, like the one with EagleView, enhance the platform's capabilities and offer employees opportunities to work on cutting-edge technology.

What critics are saying

• The potential acquisition by Norinco could lead to significant changes in company culture and strategic direction, causing uncertainty for employees.
• Declining trust in the solar industry, as highlighted in Aurora Solar's own report, could impact customer acquisition and retention.

What makes Aurora Solar unique

• Aurora Solar's software offers advanced 3D modeling and performance simulations, setting it apart from competitors who may lack such comprehensive design tools.
• The partnership with EagleView enhances Aurora Solar's platform with geospatial analytics, providing more accurate and efficient solar designs.
• Aurora Solar's subscription-based model ensures continuous revenue and allows for regular updates and support, unlike one-time purchase software solutions.

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