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Authentic Brands Group
Work Here?
Asset-light global brand licensing platform
Authentic Brands Group
Work Here?
Asset-light global brand licensing platform
Overview
Authentic Brands Group acquires the intellectual property of established consumer, lifestyle, and entertainment brands and licenses it to manufacturers, distributors, and retailers worldwide. It uses an asset-light model, not owning stores or inventories, and earns royalties and minimum guarantees through multiyear licensing agreements. Its portfolio includes brands across fashion, sports, and entertainment such as Reebok, Brooks Brothers, Forever 21, Juicy Couture, Barneys New York, Marilyn Monroe, Elvis Presley, and Muhammad Ali. Its goal is to grow and monetize iconic brands by strengthening brand identity, marketing, and strategic partnerships rather than running physical retail operations.
About Authentic Brands Group
Industries
Consumer Goods
Entertainment
Company Size
501-1,000
Company Stage
Private
Total Funding
$2.8B
Headquarters
New York City, New York
Founded
2010
Simplify's Take
What believers are saying
- Lee deepens denim exposure and expands partner-driven licensing opportunities.
- Dockers adds workwear scale and up to $391 million transaction value.
- Guess and Reebok extend ABG’s reach into apparel and adjacent categories.
What critics are saying
- Forever 21 keeps consuming management time and eroding partner confidence.
- Dockers faces secular decline after Levi Strauss prioritized core DTC denim.
- ABG depends on financing access; tighter credit would slow acquisitions and growth.
What makes Authentic Brands Group unique
- ABG buys IP, not stores, preserving capital and maximizing licensing economics.
- Jamie Salter built ABG from Hilco expertise and celebrity-brand monetization.
- Its portfolio spans Reebok, Brooks Brothers, Forever 21, and iconic estates.
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Funding
Total Funding
$2.8B
Above
Industry Average
Funded Over
3 Rounds
Benefits
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
Health Insurance
401(k) Retirement Plan
Stock Options
Company Equity
Professional Development Budget
Conference Attendance Budget
Mentorship Program
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Company News
Kevin Hart has just signed a deal to give his brand a stronger global presence.
Guess said on Wednesday it has agreed to be taken private by a group, including its co-founders, CEO and Reebok-owner Authentic Brands, in a deal valuing the designer apparel brand at $1.4 billion, including debt.
Levi Strauss Co. (LSCo.) (NYSE: LEVI) and Authentic Brands Group (Authentic) today announced that they have entered into a definitive agreement for LSCo. to sell Dockers® to Authentic for an initial transaction value of $311 million, subject to customary adjustments and closing conditions, with the potential to reach up to $391 million through an $80 million earnout opportunity in future years based on the performance of the Dockers® business under Authentic’s ownership. “The Dockers® transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer (DTC) first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle,” said Michelle Gass, President and CEO of LSCo. “After a robust process, we are confident that we maximized the value of the business and that Authentic is the right organization to usher in the next chapter of growth for the Dockers® brand. We thank the
Simon reportedly had a 10% stake in Authentic Brands Group.
The company has licensed Aldo Group to be its North American operating partner.
Authentic Brands Group is Hiring for 7 Jobs on Simplify!
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About Authentic Brands Group
Industries
Consumer Goods
Entertainment
Company Size
501-1,000
Company Stage
Private
Total Funding
$2.8B
Headquarters
New York City, New York
Founded
2010
Authentic Brands Group is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today