AutoFi

AutoFi

Streamlines automotive financing and sales processes

About AutoFi

Simplify's Rating
Why AutoFi is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Automotive & Transportation

Fintech

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$114.5M

Headquarters

San Francisco, California

Founded

2015

Overview

AutoFi operates in the automotive financing market by providing a platform that simplifies the car buying and financing process for dealerships and customers. Its main product, the Deal Center solution, enables salespeople to quickly finalize deals with customers, whether in-person or remotely, while allowing management to structure deals for better efficiency. Additionally, AutoFi offers a Lending as a Service API that businesses can integrate into their own systems, featuring dynamic credit applications, smart lender routing, and instant decisioning to help convert potential buyers. Unlike many competitors, AutoFi allows businesses to customize their use of the platform, whether they want to fully adopt it or just use specific tools. The goal of AutoFi is to enhance the efficiency of automotive sales and financing processes, making it easier for dealerships to close deals.

Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with DriveCentric enhances customer engagement and sales processes.
  • $85 million funding round supports growth and technology enhancement.
  • Self-serve finance marketplace with Santander Consumer USA attracts a broader customer base.

What critics are saying

  • Increased competition from Open Lending's expanded car financing program.
  • Dependency on third-party CRM solutions like DriveCentric.
  • Rising interest rates may impact consumer affordability and demand.

What makes AutoFi unique

  • AutoFi offers a seamless online vehicle purchase and financing experience.
  • The Deal Center solution enhances sales efficiency for dealerships.
  • Lending as a Service API allows businesses to integrate AutoFi's technology.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$114.5M

Above

Industry Average

Funded Over

3 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Flexible Work Hours

Remote Work Options

Wellness Program

Professional Development Budget

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
PR Newswire
Apr 10th, 2025
Drivecentric Announces Strategic Integration With Autofi

ST. LOUIS, April 10, 2025 /PRNewswire/ -- DriveCentric, a leading provider of AI-powered CRM and customer engagement solutions for automotive dealerships, is proud to announce a strategic integration with AutoFi, a pioneer in digital retailing and finance innovation. This collaboration brings the augmented intelligence capabilities of DriveCentric's CRM directly into AutoFi's end-to-end commerce platform—all with one shared mission: to simplify and personalize the car-buying experience through smarter, faster communication.With this integration, dealers using DriveCentric and AutoFi can now experience a more connected workflow between sales and finance teams:Seamless Customer Lookup: Sales teams can search for existing customers in DriveCentric CRM by name, email, or phone number—directly within AutoFi.Sales teams can search for existing customers in DriveCentric CRM by name, email, or phone number—directly within AutoFi. One-Click Profile Import: Dealers can import customer details into AutoFi with a single click, automatically populating the profile with vehicles of interest and trade-in information (if available).Additionally, DriveCentric and AutoFi will add value to the new integration through improved workflows, streamlined follow-up, and ensuring no opportunity slips through the cracks."DriveCentric and AutoFi are critical, innovative partners for our group," said Chris Morris, Vice President of Operations / Operating Partner, Hello Auto Group. "This new connection enhances our ability to provide a world-class customer experience, and we are already seeing the impact at our dealerships.""This integration is another example of how DriveCentric is helping dealers simplify their tech stack while improving the customer experience," said Philip Fusz, President at DriveCentric. "We're proud to partner with companies like AutoFi that share our vision for delivering modern, transparent, and efficient retail solutions.""AutoFi and DriveCentric share the same passion for innovative and streamlined solutions that improve the experience for dealers and customers," said Kevin Singerman, CEO and Co-Founder of AutoFi

PR Newswire
Feb 5th, 2024
Mitsubishi Motors Launches Industry-First Digital Retailing Program, Connects Prequalified Shoppers To Dealer In-Store Capabilities For A Transparent And Faster Car Buying Experience

FRANKLIN, Tenn., Feb. 5, 2024 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA), has partnered with AutoFi Inc. and Santander Consumer USA to launch ClickShop 2.0, an industry-first digital solution. ClickShop 2.0 connects the car-buying journey from Mitsubishi Motors' Tier-1, and its dealer partner's Tier-3, websites directly to the Mitsubishi dealer showrooms, delivering an unparalleled and seamless shopping experience.Mitsubishi Motors North America, Inc. (MMNA) has partnered with AutoFi Inc

Biz Crast
Jan 8th, 2024
AutoFi's platform expansion delivers great results with 70% reduction in deal time

After years of development, with early adopters achieving results that exceeded expectations, AutoFi is launching its new showroom solution to dealers across the country.

Business Wire
Jan 4th, 2024
AutoFi Closes $85 Million in Funding to Accelerate Growth

AutoFi, the leading commerce platform for digital automotive sales and financing, closed $85 million in funding, valuing it at nearly $700 million.

Automotive News
Jul 19th, 2023
Leading Credit and automotive Compliance technology company, informativ, partners with AutoFi to streamline Compliance checks

“Icreditvision is proud to partner and integrate with AutoFi as their digital commerce technology is just as vital to dealers who are tasked with speeding up the car buying process, improving the customer experience, and ensuring it’s all done in a compliant manner.”

Recently Posted Jobs

Sign up to get curated job recommendations

Automotive Sales Saas Account Executive

$90k - $100k/yr

Northern California, CA, USA

Automotive Sales Saas Account Executive

$90k - $100k/yr

Michigan, USA

AutoFi is Hiring for 2 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update AutoFi's jobs every few hours, so check again soon! Browse all jobs →

People Also Viewed

Discover companies similar to AutoFi

Automotive Sales Saas Account Executive

$90k - $100k/yr

Michigan, USA

See All Jobs

AutoFi is Hiring for 2 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update AutoFi's jobs every few hours, so check again soon! Browse all jobs →

People Also Viewed

Discover companies similar to AutoFi

Credit Acceptance Careers

Credit Acceptance Careers

Finmid

Finmid

Berlin, Germany

Method Financial

Method Financial

Austin, Texas