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Overview
Autotrader.ca provides a suite of digital tools for used-car dealers to grow online sales. The platform is subscription-based and combines marketplace listings, web solutions, inventory management, traffic analytics, and conversion tools; dealers upload inventory, publish listings, review analytics, and convert traffic into leads. Premium listings on autoTRADER.ca offer extra exposure, while the tools are designed to be simple to use and easy to measure. The goal is to help dealers attract more customers, manage inventory more efficiently, and increase sales in a competitive digital automotive market.
About Autotrader.ca
Industries
Data & Analytics
Automotive & Transportation
Enterprise Software
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$2.3B
Headquarters
Toronto, Canada
Founded
1975
Simplify's Take
What believers are saying
- EV tools like range calculators capture accelerating Canadian adoption demand.
- Tiered subscriptions attract smaller dealers with pay-per-lead pricing.
- Video tours and virtual test drives increase listing engagement beyond photos.
What critics are saying
- Trader Corporation's AutoSync competes directly, cannibalizing subscriptions in 6-12 months.
- AutoScout24 integration diverts investments from Canadian tools in 12-24 months.
- Kijiji free listings drive dealer churn to zero-cost alternatives now.
What makes Autotrader.ca unique
- DemandAI evaluates 50 vehicle attributes and 30 shopper signals for precise matching.
- Simplified Go, Smart, Pro packages reduce dealer complexity and boost sales focus.
- Refreshed interface accelerates shopper journey from research to purchase action.
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Funding
Total Funding
$2.3B
Above
Industry Average
Funded Over
2 Rounds
Benefits
Employee and Family Assistance Program
Gym Membership
Wellness Program
Conference Attendance Budget
Professional Development Budget
401(k) Company Match
Performance Bonus
Company News
Germany-based auto marketplace AutoScout24 has completed its acquisition of Canada-based Trader Corporation from private equity firm Thoma Bravo.
AutoScout24, a leading pan-European online automotive marketplace, has signed an agreement to acquire TRADER Corporation from Thoma Bravo. Existing majority shareholder Hellman & Friedman will make an additional equity investment in AutoScout24. This acquisition extends AutoScout24's presence outside Europe and enhances its service offerings in automotive dealer software and lender solutions. TRADER Canada operates AutoTrader.ca and AutoHebdo.net, with 26 million monthly visits and 5,000 dealer partners.
CMS provides lien and registration services, recovery services and insolvency management solutions.
Private equity firm Thoma Bravo is looking to sell Trader.ca, the operator of AutoTrader.ca, Canada's leading automotive marketplace, according to Bloomberg. The San Francisco-based firm is working with an adviser to find a buyer.
Autotrader.ca is Hiring for 36 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Autotrader.ca
Industries
Data & Analytics
Automotive & Transportation
Enterprise Software
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$2.3B
Headquarters
Toronto, Canada
Founded
1975
Autotrader.ca is Hiring for 36 Jobs on Simplify!
Find jobs on Simplify and start your career today