Automat

Automat

Chrome-focused RPA platform with AI automation

Overview

Automat automates repetitive enterprise tasks through Robotic Process Automation (RPA) focused on Chrome. Its main toolset uses AI to analyze documents, assemble PDFs, and fill forms, enabling automated workflows inside Chrome. The product works by letting clients record their workflows in a simple interface; Automat then executes these steps automatically in the browser, handling data processing and form interactions. The business model is pay-for-setup and usage, which lowers upfront costs and speeds deployment, so companies can start automating without hiring specialized RPA engineers. Compared with competitors, Automat emphasizes ease of use, rapid custom automations, and affordable, scalable pricing under enterprise constraints. The goal is to help enterprises quickly deploy cost-effective automations to boost efficiency and reduce manual work.

Significant Headcount Growth
YC Company

About Automat

Simplify's Rating
Why Automat is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Robotics & Automation

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

Seed

Total Funding

$3.9M

Headquarters

San Francisco, California

Founded

2023

Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $15.5M Series A from Felicis, Initialized, Khosla, Y Combinator, totaling $19.3M.
  • Deployed in banking, insurance, saving 7-figures in expenses, processing millions of documents.
  • API integrations expand beyond browser tasks, enabling rapid enterprise adoption.

What critics are saying

  • UiPath's AI-enhanced self-healing RPA erodes Automat's edge in 6-12 months.
  • Automation Anywhere's SOC 2 Type II blocks BFSI deals in 3-6 months.
  • FINRA Q3 2026 guidelines mandate deterministic audits, halting Automat's AI agents.

What makes Automat unique

  • Automat's Chrome-based RPA uses AI agents for self-healing automations deployable in weeks.
  • Founded by ex-Google engineers Lucas Ochoa and Gautam, targeting legacy RPA replacement.
  • User records workflows without engineers, serving BFSI with SOC 2, HIPAA, GDPR compliance.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$3.9M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$3.8M
Automat

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

9%

2 year growth

0%
Tech in Asia
Nov 21st, 2025
Ex-Google founders' Automat nets $15.5m for AI business automation

Ex-Google founders' Automat nets $15.5m for AI business automation. Automat, a startup developing AI-powered business process automation tools headquartered in San Francisco, has raised US$15.5 million in a series A round led by Felicis, with participation from Initialized, Khosla Ventures, Y Combinator, K5 Global, and Input Capital. This brings Automat's total funding to US$19.3 million. The company offers an automation platform that uses AI agents to handle manual workflows, targeting enterprises looking to replace legacy robotic process automation (RPA) systems. Automat said its platform is now available for early access to commercial partners and customers. The startup claims to have already deployed its solutions in banking, financial services, and insurance sectors, where its tools automate tasks such as document processing and workflow management. Automat was founded by former Google employees Lucas Ochoa and Gautam, who previously worked on AI and related projects at the tech giant. Food for thought. Automat's traction remains unclear despite a pitch against established rivals. * Automat says it runs in banking, financial services, and insurance (BFSI). The announcement skips metrics such as number of paying enterprise customers, production rollouts versus pilots, and ROI gains over legacy robotic process automation (RPA) tools 1 * Insurance examples cite "7-figures in operational expenses" saved and "millions of documents" processed in claims. Without customer counts or adoption pace, it is hard to judge product-market fit versus early trials 1 * The pitch as a "modern alternative" to UiPath and Automation Anywhere targets long-standing RPA vendors. The absence of service-level agreements (SLAs), certifications such as SOC 2 (a security controls standard) or ISO 27001 (an information security management certification), and audit trail features raises doubts about readiness for regulated BFSI work 1 System integrators can benefit from rising demand to replace RPA. * System integrators (IT services firms that implement and connect software) plus consulting firms can build migration toolkits, connectors, and services. These would help enterprises move UiPath or Automation Anywhere workflows to AI agent platforms (autonomous software that plans and executes tasks) 1 * Tool makers can build evaluation frameworks and observability tools (monitoring and traceability tools) for AI agents in regulated settings. That work covers governance gaps that appear when firms replace deterministic (rules-based) RPA with probabilistic (model-driven) AI systems 1 * Timing plus IT and operations budget cycles matter. Automat promises "7-8 figure savings" in base costs, which puts enterprises with sizable RPA budgets in the near-term target zone for migration services 1 Recent Automat developments. How would you feel if you could no longer use Tech in Asia?

FinSMEs
Nov 20th, 2025
Automat Raises $15.5M in Series A Funding

Automat raises $15.5M in Series A funding. Automat, a San Francisco, CA-based provider of an enterprise workflow automation platform, raised $15.5M in Series A funding. The round was led by Felicis, with participation from Initialized, Khosla Ventures, and Y Combinator. This brought total capital raised to $19.25M. The company intends to use the funds to expand operations and its business reach, as well as its development efforts. Led by Lucas Ochoa, Automat is involved in enabling business automation that understands context, recovers from errors, and continuously improves - powered by AI. From click-based automation (RPA), to intelligent document processing (IDP), the company focuses on meeting enterprises where they are to give them a valuable alternative to legacy RPA tools. Automat serves customers in the banking, financial services, and insurance industries.

Automat
Sep 7th, 2023
Automat

Today, we’re excited to announce Automat’s (formerly Lasso) $3.75M seed round led by Initialized with participation from Khosla Ventures, Y combinator, Schox, Goodwater and others.

Recently Posted Jobs

Sign up to get curated job recommendations

Automat is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →