Aviator Nation

Aviator Nation

Direct-to-consumer fashion brand with vintage aesthetics

Overview

Aviator Nation creates casual, retro-inspired fashion with a 1970s vibe. It designs hoodies, sweatpants, and t-shirts and makes them by hand in California, using premium materials and a special washing process to give a soft, worn-in feel. The products are sold directly to consumers through online and brick-and-mortar stores, which helps the brand maintain control over style, pricing, and customer experience. The brand sets itself apart with its distinct vintage look, handmade California craftsmanship, and a loyal following among celebrities. Its goal is to grow as a lifestyle label by offering comfortable, nostalgic apparel directly to customers while maintaining brand consistency and quality.

About Aviator Nation

Simplify's Rating
Why Aviator Nation is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2007

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Simplify's Take

What believers are saying

  • MLB expanded from one 2025 capsule to 13 team capsules in 2026.
  • WM Phoenix Open activations deepen event-driven merchandising and fan engagement.
  • Omnichannel fulfillment improves inventory turns and supports faster order delivery.

What critics are saying

  • Licensed collaborations depend on MLB and event partners renewing terms.
  • Handmade Los Angeles production caps output and raises unit costs.
  • The distressed retro look faces easy imitation from cheaper rivals and counterfeiters.

What makes Aviator Nation unique

  • Paige Mycoskie founded Aviator Nation in 2006 in Venice Beach.
  • The brand sells handmade, distressed, 1970s-inspired California loungewear.
  • Aviator Nation balances DTC, stores, and licensed event collaborations.

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Benefits

Flexible Work Hours

Professional Development Budget

Company News

PR Newswire
Feb 3rd, 2025
Aviator Nation Launches Exclusive Merchandise Collection For The 2025 Wm Phoenix Open

LOS ANGELES, Feb. 3, 2025 /PRNewswire/ -- Luxury lifestyle brand Aviator Nation is teaming up with the WM Phoenix Open, The Coors Light Birds Nest and the Concert in the Coliseum with an exciting fashion collaboration that blends an athletic + musical vibe with vintage California-inspired style. Made in LA, these limited-edition drops are the ultimate representation of American spirit at one of the PGA TOUR's biggest events.Designed by Aviator Nation Founder, President and Creative Director Paige Mycoskie, these unique collaborations celebrate the excitement of the WM Phoenix Open through Aviator Nation's signature designs. From February 3rd – 9th, the exclusive cobranded WM Phoenix Open collection will be available inside the Tournament at the Fan Shop merchandise tent as well as Aviator Nation's additional tents throughout the grounds."WM Phoenix Open is an event that we look forward to every year with the opportunity to create a limited-edition collection that blends elements of Aviator Nation with the history and legacy of the iconic Golf Tournament." said Jennifer Crawford Vice President Partnerships at Aviator Nation.In addition to being onsite at the Tournament at the Fan Shop, Aviator Nation is also showing up in several locations during the week with activations featuring a full store and the limited collections including:The Concert in the Coliseum on February 1st at the entrance to the iconic 16th hole at TPC Scottsdale.at the entrance to the iconic 16th hole at TPC Scottsdale. The Coors Light Birds Nest - located directly across from the main WM Phoenix Open Tournament featuring exclusive merchandise for the four nights of the Coors Light Birds Nest."We're excited to partner with Aviator Nation to bring their signature style to the WM Phoenix Open," said Tournament Chairman Matt Mooney. "Their presence throughout the tournament enhances the entertaining atmosphere 'The People's Open' is known for, and this exclusive collection is a great way for fans to commemorate the week."About Aviator NationAviator Nation is the inimitable 1970s-inspired California lifestyle brand founded by Paige Mycoskie in Venice Beach in 2006

PMC
Dec 10th, 2024
Adidas Sues Aviator Nation Over Stripes, NPR Podcast Breach

Adidas sues Aviator Nation over stripes, NPR podcast breach.

Sourcing Journal
May 6th, 2024
Adidas Goes After Aviator Nation Over Trademark Infringement...Again

The athletic wear giant filed a legal complaint on May 1 against Aviator Nation, alleging trademark infringement and breach of contract.

Digital Commerce 360
May 17th, 2023
Aviator Nation automates returns, uses stores to fulfill online orders

In late 2022, Aviator Nation launched its omnichannel fulfillment option and plans to launch buy online, pick up in store (BOPIS) in 2023.

Rolling Stone
Feb 18th, 2023
rslivescottsdale – Rolling Stone

For the fashion-forward, Aviator Nation collaborated with Rolling Stone on a custom capsule merch collection, complete with hoodies, t-shirts, hats and sweatpants.

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