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B.TECH

Omnichannel electronics retailer with consumer financing

Overview

B.TECH is an Egyptian omnichannel retailer for home appliances and electronics and a consumer-finance platform. It sells a wide range of brands through its 175+ stores and online shop, with financing options via its MiniCash service and fintech partners like Val, plus a B2B component through the Deel app that helps SMEs digitize procurement and operations. The company blends physical retail, online sales, and embedded financing, and has backing from investors such as DPI and SEIC, which supports its scale and reach. Its goal is to expand access to electronics in Egypt by combining convenient shopping with affordable financing for both individual customers and small businesses.

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About B.TECH

Simplify's Rating
Why B.TECH is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFintechFinancial ServicesConsumer Goods

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$288.9M

Headquarters

Cairo, Egypt

Founded

1997

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Simplify's Take

What believers are saying

  • April 2026 CIB securitization showed lenders still back B.TECH’s receivables and guarantees.
  • January 2026 Myla securitization funded merchant expansion and digital financing growth.
  • March 2026 B.TECH Business and Tech Care deepen revenue beyond one-time appliance sales.

What critics are saying

  • Repeated 2026 securitizations signal dependence on short-term funding to sustain growth.
  • Jumia and other marketplaces squeeze pricing power and customer acquisition costs.
  • Consumer-credit stress can hit Myla receivables; funding freezes would choke inventory and sales.

What makes B.TECH unique

  • Egypt’s biggest omnichannel appliance retailer pairs stores, e-commerce, and consumer finance.
  • Myla gives B.TECH a licensed fintech arm with repeat securitization funding.
  • B.TECH Business extends the brand into enterprise procurement across healthcare, real estate, and banking.

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Funding

Total Funding

$288.9M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

Remote Work Options

Professional Development Budget

Conference Attendance Budget

Flexible Work Hours

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

4%

2 year growth

3%
Daily News Egypt
Apr 27th, 2026
CIB closes $25.7M securitisation for B.TECH under $198M programme

Commercial International Bank – Egypt (CIB) has completed an EGP 1.307bn securitisation issuance for B.TECH, serving as exclusive financial adviser, lead arranger, issuance manager, promoter and underwriter for the transaction. The single-tranche issuance carries a 12-month maturity and is the third under B.TECH's 14th securitisation programme, part of a two-year EGP 10bn approved programme. The Middle East Rating & Investors Service assigned the tranche a "P1" credit rating, citing the portfolio's strength and comprehensive guarantees. CIB participated in the subscription alongside investment funds managed by CI Asset Management and Arab African Investment Management. The transaction marks the continuation of a partnership that typically executes approximately three securitisation operations annually between the two parties.

Fintech Gate
Jan 8th, 2026
B.tech and Mylo launch second securitisation bonds worth £1.76B to support fintech expansion

B.tech's financial technology subsidiary Myla has completed a second securitisation bond issuance worth EGP 1.76 billion after obtaining regulatory approvals. The issuance includes 12-month maturity tranches, with EG Bank serving as bond custodian. The funding supports Myla's expansion strategy for digital financing solutions and follows its successful first issuance. CEO Mohamed Khattab said the achievement reflects institutional confidence in the company's business model and financing portfolio quality whilst supporting plans to expand its user base and merchant partnerships. Myla is among Egypt's first consumer finance companies to receive full digital registration approval and a fintech licence from the Financial Regulatory Authority. The company offers flexible instalment plans of up to 48 months across more than 5,000 brands in over 15 categories.

Zawya
Dec 18th, 2023
Egypt: B.TECH to complete $32mln securitization this week

Commercial International Bank is the coordinator and issuance manager, with Eldib and its partners as legal advisors. Egyptian Gulf Bank is the custodian

Hindustan Times
Oct 7th, 2023
IIT BHU's 12th convocation: 106 meritorious students awarded gold medals

Raghav Soni, BTech, electronics engineering was awarded the Director's Gold Medal for his contribution.

Meretail News
Aug 18th, 2023
B.Tech and Jumia join hands

B.Tech, an Egyptian integrated omnichannel retailer, has partnered with e-marketplace Jumia to launch an online store on its platform.

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