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B12, the AI-powered website builder and commerce platform for professional services, is strengthening its support for the professional service community by offering a free version of its website builder and introducing a new quarterly award. Together, these initiatives provide entrepreneurs in the professional services space the tools and financial support needed to thrive in increasingly competitive and uncertain economic times. “Choosing to start, run, and scale your own business takes courage. That courage is definitely being tested with the current economic conditions,” said Nitesh Banta, Co-Founder and CEO of B12. “Inflation, recession, and increasing competitive pressures from large online platforms are hitting every business hard, and professional service providers are no exception. With COVID and the advancements of technology, there’s definitely been a shift. People today expect to buy more and more online. By launching a free version of our platform and starting the Firm of the Future Award, we’re hoping to alleviate a little bit of the pressure we know businesses are feeling. Our goal is to help those in professional services scale more easily by helping them transform how they market, merchandise, and sell their services online.”