B

B2C2

Institutional crypto liquidity provider, instant execution

Overview

B2C2 is a liquidity provider for institutional crypto trading. It delivers seamless execution and operational efficiency across global time zones to clients such as brokerage firms, exchanges, banks, and fund managers. The company offers streaming prices and instant execution through REST, WebSocket, FIX APIs, as well as via its web interface and voice trading, supporting trade sizes from small algorithmic orders to multi-million dollar blocks. It earns money by the bid-ask spread rather than per-trade fees, price slippage, or deposit/withdrawal fees. This focus on providing large-scale liquidity and fast, reliable execution helps clients trade efficiently in the crypto markets. B2C2 differentiates itself with zero per-trade fees and no slippage, broad API access, 24/7 service, and recognition as Best Institutional Cryptocurrency Liquidity Provider and Best Crypto Innovation of the Year. Its goal is to be the go-to partner for global, institutional crypto liquidity and execution.

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About B2C2

Simplify's Rating
Why B2C2 is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

FintechCrypto & Web3Financial Services

Company Size

201-500

Company Stage

Early VC

Total Funding

$37.4M

Headquarters

London, United Kingdom

Founded

2015

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What believers are saying

  • Elizabeth Rossiello joined October 21, 2026, strengthening payments and treasury execution.
  • PENNY targets banks, processors, and exchanges needing instant stablecoin settlement now.
  • Asia expansion via Jason Lai broadens family office and asset manager distribution.

What critics are saying

  • B2C2 sale talks since July 2026 signal owners want liquidity or exit.
  • A failed buyer process would expose dependence on volatile trading spreads by 2027.
  • Competition from Wintermute, Cumberland, and banks like Standard Chartered compresses margins quickly.

What makes B2C2 unique

  • SBI-owned B2C2 combines institutional crypto liquidity with payments and stablecoin infrastructure.
  • PENNY, launched October 27, 2026, offers zero-fee multi-chain stablecoin swaps.
  • B2C2 processes $1 billion in stablecoins daily across Americas, Europe, and APAC.

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Funding

Total Funding

$37.4M

Above

Industry Average

Funded Over

5 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Flexible Work Hours

Company News

FinTech Futures
Oct 27th, 2026
B2C2 names Elizabeth Rossiello as new chief operating officer.

B2C2 names Elizabeth Rossiello as new chief operating officer. Rossiello brings over two decades of financial and leadership experience to the role, having founded and led AZA Finance since 2013 until 2025. October 27, 2026 UK-based fintech B2C2 has appointed Elizabeth Rossiello as chief operating officer (COO), effective immediately. Rossiello succeeds Vicky Crowley, who had held the role since August 2020. As COO, Rossiello will oversee "strengthening global operations and extending the firm's institutional liquidity capabilities to support payments, stablecoins and treasury optimisation", according to her LinkedIn post announcing the job move. Rossiello brings over two decades of experience across the financial industry, having spent time at Credit Suisse, Goldman Sachs, and Grameen Foundation, among others. In 2013, she founded blockchain-based cross-border payments firm BitPesa. The firm rebranded to AZA Finance, and under Rossiello's leadership, the fintech expanded to serve more than two million customers in more than 190 countries. In 2025, dLocal announced it would acquire the company, though ultimately, the Uruguayan fintech ended up purchasing select assets, rather than the whole company, for $23.7 million. "The next big shift in digital assets isn't happening on trading screens, but in payments, where stablecoins are becoming a faster way to move money between markets that traditional banking has struggled to serve," says Thomas Restout, group CEO of B2C2. "Elizabeth hasn't just advised on that kind of business; she has run and scaled one across regulated markets in Europe and Africa." Founded in 2015, B2C2 is a digital-asset and crypto platform seeking to provide institutions with liquidity through a range of spot trading, derivatives, and funding solutions. The company was acquired by Japan's SBI Holdings in 2020, though it operates as a standalone company. Commenting on the new role, Rossiello adds: "At B2C2, I see a significant opportunity to connect payments, trading and investing through reliable, institutional-grade liquidity. Having worked with SBI through AZA for almost a decade, I know the value of its long-term strategic support. I look forward to building on that relationship as B2C2 expands its presence in global payments." Reporter, FinTech Futures Francis Bignell is a reporter at FinTech Futures with a keen interest in all things fintech, especially in the Latin America region. Writing in the industry for four years, he has moderated webinars and podcasts as well as interviewed executives from a wide range of sectors.

FX News Group
Oct 21st, 2026
B2C2 appoints AZA Finance founder Elizabeth Rossiello as COO.

B2C2 appoints AZA Finance founder Elizabeth Rossiello as COO. London based institutional crypto liquidity provider B2C2 has announced that it has appointed Elizabeth Rossiello, founder of BitPesa and AZA Finance, as Chief Operating Officer (COO). The appointment comes as B2C2 accelerates its push into stablecoin liquidity provision, positioning as the nexus between fiat and digital asset markets. Elizabeth Rossiello founded BitPesa in Nairobi in 2013 and grew it into AZA Finance, a regulated cross-border payments business that processed more than 15 million transactions worth over $9 billion. Her leadership has been recognised through her inclusion in American Banker's 2025 Most Influential Women in Payments list and Innovate Finance's Standout 45 Women in Fintech Powerlist. She was also named a Bloomberg New Economy Catalyst in 2021. She brings more than a decade of experience building regulated payments infrastructure across Europe and Africa. Her appointment comes as B2C2, which is majority-owned by Japanese financial group SBI Holdings, looks to expand its capabilities across stablecoin FX and payments amid growing adoption of stablecoins and their potential to transform cross-border transactions. B2C2 provides liquidity to institutional digital asset markets globally, connecting participants across the digital asset ecosystem as demand for stablecoin liquidity and infrastructure continues to evolve.

Africa Finance Today
Aug 28th, 2026
Lendary announces LRY token launch plans and Q4 2026 RWA collateral pilot.

Lendary announces LRY token launch plans and Q4 2026 RWA collateral pilot. Hong Kong and British Virgin Island based crypto liquidity platform outlines LRY utility token launch, early-access campaign and planned expansion into tokenised real-world asset collateral HONG KONG, Aug. 28, 2026 (GLOBE NEWSWIRE) - Lendary (Asia) Capital Ltd., a Hong Kong and British Virgin Island based structured crypto liquidity platform, today announced plans for the launch of its LRY platform utility token on Sept. 21, 2026, alongside a planned Q4 2026 pilot for selected tokenised real-world assets (RWAs) as collateral within its crypto-backed liquidity platform. The announcements represent the company's planned expansion of its liquidity infrastructure beyond traditional crypto collateral and toward a broader credit model designed for digital-asset holders, businesses and funds. "Needing liquidity does not always mean wanting to sell," said Agost A. Makszin, Managing Director of Lendary (Asia) Capital Ltd. "Our objective is to provide a structured way for digital-asset holders to access liquidity while maintaining clear collateral arrangements and defined risk responsibilities." Lendary Plans LRY Launch on Sept. 21 Lendary plans to launch LRY, its platform utility token, on Sept. 21, 2026. The company intends for LRY to serve as a utility and participation layer within the Lendary ecosystem, supporting planned borrower benefits, reduced borrowing costs and staking-related rewards. Ahead of the planned launch, Lendary's LRY Early Access campaign is scheduled to run from Aug. 26 through Sept. 21, 2026. Eligible participants will have the opportunity to secure an early LRY allocation and participate in a campaign offering US$5,000 in total rewards. The company also plans to conduct weekly campaigns during the early-access period, with US$300 in rewards available each week, subject to the applicable campaign terms and eligibility requirements. Additional information regarding LRY's utility, distribution and rollout is expected to be announced ahead of the planned launch. Planned Q4 Pilot to Explore RWA-Backed Liquidity Lendary also announced plans to pilot the acceptance of selected tokenised real-world assets (RWAs) as collateral in Q4 2026, subject to applicable legal, regulatory, custody, valuation and risk-approval requirements. The pilot is intended to evaluate how tokenised assets could support secured borrowing within a controlled lending framework. The company said that any RWA collateral would require appropriate verification of ownership, reliable valuation, permitted transferability, enforceable legal rights and defined settlement procedures. The planned initiative forms part of Lendary's broader development toward programmable crypto credit infrastructure, where collateral management and settlement processes can be governed by predefined policies. Developing a Structured Crypto Liquidity Platform Lendary provides liquidity products that allow eligible digital assets to be used as collateral for borrowing. The company's current Borrow and Earn products support BTC, ETH and SOL, with borrowers able to access cash or stablecoins while maintaining exposure to their underlying assets. Lendary works with institutional digital-asset infrastructure providers including BitGo, Zodia Custody, Fireblocks and B2C2. According to the company, client collateral is held through institutional-grade custody infrastructure and is not re-lent or rehypothecated. The company is also developing a model incorporating programmable wallet permissions and AI-backed risk monitoring. Under this approach, predefined collateral-management actions, including top-ups, settlement and liquidation, can be governed according to agreed loan terms and risk policies. Lendary said the approach is intended to provide borrowers with greater visibility into collateral arrangements while establishing defined mechanisms for lenders and other counterparties to manage risk. About Lendary (Asia) Capital Ltd. Lendary is a structured crypto liquidity platform serving digital-asset holders, businesses and funds. Through its Borrow and Earn products, users can borrow against eligible BTC, ETH and SOL holdings for cash or stablecoins, or earn yield while continuing to hold their assets. According to Lendary, collateral is maintained in segregated, institutional-grade custody and is not re-lent or rehypothecated. Loans start from US$10,000, with fixed rates agreed upfront and no penalty for early repayment. Disclaimer:This sponsored content is provided by the content provider and does not necessarily reflect the views of this media platform or its publisher. The information is shared for general informational purposes only and should not be considered financial, investment, or trading advice. Cryptocurrency and mining-related activities carry risks, including the potential loss of capital, and readers are encouraged to conduct their own research and seek professional advice where appropriate. Speculate only with funds that you can afford to lose.The media platform and publisher assume no responsibility for any losses or claims arising from reliance on this content. GlobeNewswire does not endorse any content on this page. Legal Disclaimer: This article is provided on an "as-is" basis, without warranties or representations of any kind, express or implied. The media platform assumes no responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information presented. Any complaints, claims, or copyright concerns related to this article should be directed to the content provider mentioned above. Lendary. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Africa Finance Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

CryptexAI Ltd.
Aug 14th, 2026
B2C2 hires former Schroders chairman to expand crypto services in Asia.

B2C2 hires former Schroders chairman to expand crypto services in Asia. Last updated: August 14, 2026, 6:44 am Introduction B2C2, a leading institutional crypto liquidity provider, has made significant strides in enhancing its presence in the Asian market. The company has recently appointed the former chairman of Schroders Wealth Management Asia, a move aimed at expanding its crypto services to family offices and asset managers across the region. This strategic hire underscores B2C2's commitment to tapping into the growing demand for cryptocurrency solutions among institutional investors in Asia. With a wealth of experience in wealth management and investment strategies, the new chairman is expected to play a pivotal role in guiding B2C2's growth in this dynamic market.

WEEX
Aug 13th, 2026
web3: B2C2 appoints former Schroders executive to expand wealth clientele in Asia.

web3: B2C2 appoints former Schroders executive to expand wealth clientele in Asia. By: rootdata | 2026/08/13 14:54:00 CoinWorld reports: B2C2 has recently announced the appointment of Jason Lai, former Chairman of Schroders Asia Wealth Management, as a Senior Advisor in Singapore, further expanding its collaboration with family offices, funds, and asset management institutions in the Asia-Pacific region. The institutional crypto liquidity provider is prioritizing the Asian wealth management market as its next focus area. Appointment Based in Singapore Jason Lai has extensive experience in Asian private wealth management and previously founded the independent wealth and asset management firm Thirdrock Group. After Schroders acquired the company in 2019, Lai served as CEO and Chairman of Schroders Asia Wealth Management until his retirement in 2026. The company stated that Lai will serve as a Senior Advisor in Singapore, assisting B2C2 in deepening connections with high-net-worth families, asset management firms, and institutional investors in the region. B2C2 Intensifies Focus on Asia-Pacific Business Founded in 2015, B2C2 primarily provides crypto market liquidity and execution services to banks, exchanges, brokerages, hedge funds, and asset management institutions, covering spot, derivatives, structured products, and over-the-counter markets. The company is currently approximately 90% owned by Japan's SBI Holdings. In the Asia-Pacific market, B2C2 is simultaneously advancing its institutional liquidity, payment, and wealth services. This appointment is part of its expansion of the Asia-Pacific team. Previously, under David Rogers, the company completed several personnel arrangements, including appointing Laura Teo as head of Singapore operations. Asian Wealth Institutions Increasing Digital Asset Allocations The backdrop for this expansion is the rising interest in digital assets among Asian family offices and traditional asset management institutions. Boston Consulting Group predicts that by 2029, the assets under management in Asia will reach $99 trillion, with Singapore and Hong Kong remaining major wealth centers. Goldman Sachs previously reported that about one-third of family offices globally have allocated to cryptocurrencies. Meanwhile, Chainalysis data shows that on-chain transaction volume in the Asia-Pacific region grew by 69% in the year leading up to June 2025, reaching $2.36 trillion, making it the fastest-growing region in the world. In terms of regional competition, both Singapore and Hong Kong are promoting the development of regulated digital asset centers. For crypto service providers like B2C2 that cater to institutional clients, this means that Asia is not only an active retail trading region but is also becoming an important market for competing for traditional wealth funds. Additional Information: CoinDesk reported last month that B2C2 had discussions with several potential buyers regarding acquisition matters over the past 18 months, indicating that the company is under capital operation scrutiny while expanding its Asian business. Spot price. -11.36% Past 30 days Spot is currently trading at 0.206 USD. Over the past 30 days, Spot has fallen -11.36%. Learn more about Spot. This content is provided for general informational purposes only and doesn't constitute financial, investment, legal, or tax advice. Any events, rewards, online promotions, or related information mentioned herein should not be considered a recommendation, solicitation, or invitation to purchase, sell, trade, or otherwise deal in any crypto assets. Crypto assets are highly volatile and may result in loss. The availability of WEEX services, products, and related events may vary by region. You are responsible for ensuring that your participation is in accordance with applicable local laws and regulations.

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